If you’ve been in fundraising for a while, you start to recognize the names, the gala captain who always brought friends, the monthly donor who replied to every newsletter, or the runner who raised big because a loved one was helped by your program. Then one day, you notice they haven’t given this year. Your […]

A donation page is like your nonprofit’s digital giving hub—it’s the place where supporters can easily contribute and feel connected to your mission. Having a dedicated donation page ensures that giving is simple, accessible, and distraction-free. In this article we will go through 7 easy steps on how to create a donation page for free, […]

As the end of the year approaches, the pressure is on to convince potential donors that your nonprofit deserves their attention. You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. You’ve probably noticed that the number of emails you receive […]

Your fundraising campaign page is your digital storefront and your most effective tool for connecting with potential donors. In fact, 76% of donors are more likely to donate on a professional and branded donation page. But how do you design a campaign and make your cause stand out if you’re not a professional web designer? […]

Fundraising emails provide a significant stream of income for many nonprofit and cause-based groups. However, this fundraising technique requires your recipients to take action not once, but twice.   First, you need to get your recipients to open the email and then you need to get them to respond to your message. Do it right, […]

You may have heard that we’re getting ready to run our 4th annual Digital Fundraising Summit, but maybe you’re wondering if it’s got the information you want, or you’re uncertain about what to expect. We’ve got you covered. The long and short of it is that the Digital Fundraising Summit is a virtual conference designed […]

Did you know that your fundraising email subject line could be limiting your email open rate? In fact, a whopping 33% of email recipients open an email based on the subject line alone, so it’s really important to get it right! Email is one of the most important elements of online fundraising. It’s a great […]

Learn what a soft launch is and how it can help you raise more. Get the step by step process to soft launch your next campaign.

Have you wondered how your nonprofit’s digital strategy compares to others? Did you ever stop to think about whether your digital budget is adequate in this day and age? Are you surprised at your online marketing return on investment? The M+R Benchmarks study aims to answer these questions and more. Each year, a team at […]