The bulk of a fundraiser’s day isn’t spent planning fun events or wining and dining. In fact, we spend the majority of our time tracking down donors. And, if we’re completely honest, it’s not exactly the most “exciting” part of the job. In fact, it’s a task many of us come to dread over time. […]
Fundraising Email Lessons From charity: water, St. Jude’s, and Red Cross
Over the past month, our site has featured a handful of informative posts and resources on why fundraising emails are important, fundraising email best practices, and great subject lines. But sometimes, for the information to really hit home, it’s nice to see some examples. While there are hundreds of quality fundraising emails to choose from, […]
How the Sales Funnel Can Work at Nonprofits
Guest Post by Joe Garecht There’s a lot that nonprofit organizations can learn from our counterparts in the for-profit world. Business budgeting and goal forecasting, A/B testing for marketing messages, and critical path planning can all be very valuable to charitable organizations. Another concept that has huge applications for nonprofits is the sales funnel. What […]
How To Write A Call To Action For Your Online Fundraising Campaign
What do online fundraising campaigns live and die by? It’s not their supporters. It’s not their timing. It’s their call to action. A call to action is a specific, defined, and measurable action, such as making a donation or sharing your fundraising site on Facebook. I’ve seen nonprofits spend months on creating the perfectly designed […]
Top Tech for Nonprofits
The nonprofit sector tends to get a bad rep for inefficiency, and there might be a grain of truth to it that can’t be helped. Nonprofits have had to make do with limited resources, most of which were allocated towards their programs. Nowadays, nonprofits are increasingly taking their hints from the business world, which in […]
Design Your Nonprofit Website To Sizzle This Summer!
A couple of weeks back, we had the opportunity to go check out our second 501 Tech NYC event this year. This organization’s May event was a helpful presentation on changes you can make to your nonprofit website that leads to more traffic and better engagement. Presented by the founding partners of RAD Campaign, 10 […]
Project Renewal Raises Over $77,000 on Giving Tuesday
After the excess of Thanksgiving—the food, the travel, and perhaps the shopping—over a dozen people gave generously to Project Renewal. With more than $77,000 raised, Project Renewal will be able to feed and shelter and empower homeless men and women out of poverty. How was this nonprofit able to break through the noise of a […]
