{"id":9965,"date":"2019-10-01T00:00:00","date_gmt":"2019-10-01T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=9965"},"modified":"2024-05-08T21:31:08","modified_gmt":"2024-05-08T21:31:08","slug":"givingtuesday-email-template-examples","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/givingtuesday-email-template-examples\/","title":{"rendered":"GivingTuesday Email Template + Examples"},"content":{"rendered":"\n<p>#GivingTuesday has grown by leaps and bound since it started in 2012. Every year since then, more nonprofits and charities looking to engage an audience, raise money, and increase awareness for their cause capitalize on the power of collective giving fueled by this International Day of Giving.<\/p>\n\n\n\n<p>Thankfully, all the effort that\u2019s been put into educating people about #GivingTuesday is paying off! Last year, over $300 million was raised online\u2014a number that\u2019s expected to increase again this year. Horray!<\/p>\n\n\n\n<p>Because <a rel=\"noopener\" href=\"https:\/\/www.causevox.com\/blog\/is-givingtuesday-worth-it\/\" target=\"_blank\">#GivingTuesday <\/a>occurs right after Thanksgiving and near the end of the year, it\u2019s the perfect opportunity to raise money and awareness as a 24-hour fundraiser and\/or as a kickstarter to a year-end campaign. The key to making this campaign work for you, however, is to have a well-rounded, strategic fundraising strategy.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download your #GivingTuesday promotional email templates + examples<\/h3>\n\n\n\n<div class=\"_form_45\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=45\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n\n\n<p>[amp-optin id=24995]<\/p>\n\n\n\n<p>It goes without saying, but email should be one of the ways you reach your audience about your #GivingTuesday campaign. But, with the average adult receiving somewhere around <a href=\"https:\/\/www.causevox.com\/blog\/use-email-to-engage-supporters\/\">220 emails a day<\/a>, you have to follow email best practices to ensure the email is read AND worthy of a response.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>&#8220;Email should be one of the ways you reach your audience about your #GivingTuesday campaign.&#8221;<\/em>&nbsp;<a href=\"https:\/\/ctt.ec\/2Ud9d\" target=\"_blank\" rel=\"noopener\"><span style=\"font-size: .5em;\"><i class=\"icon ion-social-twitter\"><\/i>tweet this<\/span><\/a><\/h3>\n\n\n\n<p>We spent some time analyzing a number of #GivingTuesday emails from nonprofits of every size, shape, and mission and found the same 5 common elements in each effective one. Here they are:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The 5 Elements Of A #GivingTuesday Email<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Greeting and Familiarity<\/h3>\n\n\n\n<p>If you know your audience, especially their name, then it\u2019s vital you use this information to address the email recipient.<\/p>\n\n\n\n<p>Sometimes, this information isn\u2019t readily available but that doesn\u2019t mean you can\u2019t achieve the same friendly, personal feeling by doing the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use a friend, familiar greeting such as \u201cDear Friends and Family\u201d or simply \u201cHello!\u201d<\/li><li>Throughout the email, refer to the reader as \u201cYOU\u201d<\/li><li>Address how you know the recipient. For example, thank them for donating to last year\u2019s #GivingTuesday campaign or for serving as a volunteer.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Story + Visuals<\/h3>\n\n\n\n<p>Stories help motivate your reader to take action\u2015It\u2019s how you tug at their heartstrings and connect them emotionally to your cause. Stories are often told in written form, but visuals such as images and videos are also very effective.<\/p>\n\n\n\n<p>For #GivingTuesday, try one of these story suggestions:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Highlight a client helped by a previous #GivingTuesday campaign<\/li><li>Explain a common problem of the population you serve and how your organization helps<\/li><li>Create a visual that explains the number of lives impacted by a gift<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Explained Impact<\/h3>\n\n\n\n<p>Speaking of \u201cimpact,\u201d 24-hour fundraisers such as #GivingTuesday are one of the best ways to create an impact-based campaign. If your organization has a specific need, such as $X to expand a program or fund a new project or X <a href=\"https:\/\/www.causevox.com\/recruit-fundraisers-email\/\" target=\"_blank\" rel=\"noopener\">number of fundraisers<\/a>, it\u2019s often best achieved during a time-sensitive campaign.<\/p>\n\n\n\n<p>Regardless of what you plan to use the funds from #GivingTuesday to achieve, it\u2019s important to communicate the intended impact with potential donors.<\/p>\n\n\n\n<p>Your statement can be as simple as, \u201c<em>Your gift of $100 will feed a family 200 meals\u201d <\/em>or <em>\u201cBy becoming a personal fundraiser, you\u2019ll put our campaign in front of a new audience of 100 people who can help us meet our goal of serving 1,000 people in 2018.\u201d<\/em><\/p>\n\n\n\n<p>Some organization secure matching gifts or other incentives for #GivingTuesday. These should also be mentioned so your fundraiser and donors know if and how their donation may be leveraged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. A Clear Call To Action<\/h3>\n\n\n\n<p>After hooking the reader with your moving story and anticipated impact, it\u2019s vital you tell them exactly what you want them to do. Don\u2019t leave \u2018em hanging!<\/p>\n\n\n\n<p>Explain what you want them to do and how. For example, you can say, \u201cBecome a fundraiser for #GivingTuesday,\u201d \u201cMake your gift online\u201d or \u201cHelp a Family In Need With Your Donation of $50.\u201d<\/p>\n\n\n\n<p>For more information on creating a <a href=\"https:\/\/www.causevox.com\/blog\/create-compelling-call-to-action\/\" target=\"_blank\" rel=\"noopener\">compelling call to action<\/a>, check out our resource on the subject.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Follow-Up Information<\/h3>\n\n\n\n<p>When the reader has a question or comment, they\u2019re going to want to contact your organization. Therefore, it\u2019s always a good idea to include the following so your audience can follow up if the need arises:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sign the email with the name of an employee or board member<\/li><li>Include a link to your website and\/or online donation site<\/li><li>Add contact information, including a telephone number and address<\/li><\/ul>\n\n\n\n<p>For inspiration, take a look at this sample email sent out by our friends at The Painted Turtle. As you can see, they utilized the best practices outlined above in their #GivingTuesday email.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-9967\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2017-10-19-at-2.22.17-PM.png\" alt=\"#GivingTuesday email\" class=\"wp-image-9967\"\/><figcaption>The Painted Turtle #GivingTuesday Email<\/figcaption><\/figure><\/div>\n\n\n\n<p>As always, World Help also sent a very effective pre-#GivingTuesday email to rally supporters for the big day. Notice now they made the effort to personalize the greeting and used a strong call to action \u201cLearn More\u201d to encourage the reader to learn about the campaign.<\/p>\n\n\n\n<div class=\"wp-block-image wp-image-9966\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2017-10-23-at-7.29.18-AM.png\" alt=\"#GivingTuesday Email\" class=\"wp-image-9966\"\/><figcaption>World Help #GivingTuesday Email<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Email Template<\/h2>\n\n\n\n<p><em>Hello <\/em><em>_________!<\/em><\/p>\n\n\n\n<p><em>I\u2019m reaching out to you because you\u2019ve been such an integral part of our organization\u2019s family. You have been a donor and volunteer\u2014 and your dedication has been essential in helping build a healthy, happy community.<\/em><\/p>\n\n\n\n<p><em>As you know, during this special time of the year, it\u2019s important to remember those of us who may struggle. <\/em><em>____, one of our clients, is one of those people who needs an extra boost in the winter months. Tell ____\u2019s story.<\/em><\/p>\n\n\n\n<p><em>By becoming a personal fundraiser or donating to our fundraiser on #GivingTuesday, you\u2019ll ensure<\/em><em> ____ <\/em><em>&nbsp;and everyone like her gets the help she needs this winter. <\/em><\/p>\n\n\n\n<p><em>Please consider creating a personal fundraiser page and recruiting friends and family to help your individual campaign. Or, think about giving a gift of<\/em><em> $X <\/em><em>on Tuesday. Either way, you can get started by following <\/em><em>this link. <\/em><\/p>\n\n\n\n<p><em>As always, your support is essential and very much appreciated.<\/em><\/p>\n\n\n\n<p><em>Wishing you the best this holiday season,<\/em><\/p>\n\n\n\n<p><em>___________________<\/em><\/p>\n\n\n\n<p><em>President\/CEO of _________<\/em><\/p>\n\n\n\n<p>If you\u2019re ready to get started with your #GivingTuesday campaign, remember that CauseVox makes creating a custom <a href=\"https:\/\/www.causevox.com\/donation-page\/\">donation page<\/a> easy. You can customize the URL, content, and include any information you want to ensure your donors give.<\/p>\n\n\n\n<p>Then, simply link to your donation page in your #GivingTuesday email. In no time flat, you\u2019ll be on your way to an effective campaign.<\/p>\n\n\n\n<p>For more CauseVox #GivingTuesday resources, follow these links:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.causevox.com\/givingtuesday-campaign-planning\/\" target=\"_blank\" rel=\"noopener\">#GivingTuesday: How To Plan A Successful Fundraising Campaign<\/a><\/li><li><a href=\"https:\/\/www.causevox.com\/blog\/giving-tuesday-ideas-best-practices\/\" target=\"_blank\" rel=\"noopener\">#GivingTuesday Ideas and Best Practices<\/a><\/li><li><a href=\"https:\/\/resources.causevox.com\/ebook\/givingtuesday\" target=\"_blank\" rel=\"noopener\">The Comprehensive Guide to Planning a #GivingTuesday Campaign<\/a><\/li><\/ul>\n\n\n\n<p><i>This post was originally published in October 2017 and has been updated.<\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>#GivingTuesday has grown by leaps and bound since it started in 2012. Every year since then, more nonprofits and charities looking to engage an audience, raise money, and increase awareness for their cause capitalize on the power of collective giving fueled by this International Day of Giving. Thankfully, all the effort that\u2019s been put into [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":51067,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-9965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/Untitled-design-11-600x400.png","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/Untitled-design-11-600x600.png","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/9965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=9965"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/9965\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/51067"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=9965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=9965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=9965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}