![\"Convincing](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/laughing-development-officer-683x1024.jpg\")
I see you over there, with your eyes rolling, and your rueful chuckling, and your \u201cI say, \u2018fundraising\u2019 and they look at me like I\u2019m from Mars.\u2019\u201d I know lots of boards are notoriously hesitant about fundraising, and I know adding, \u201cGet board members excited about year-end fundraising\u201d feels like yet another thing to do.<\/p>\n
But let\u2019s imagine you didn\u2019t need to convince anyone of anything, and your board was already enthusiastic about fundraising. Picture what that would be like. Aren\u2019t they a great team of people to have raising funds for your cause, serving as ambassadors into the community, and getting their networks excited about your organization?<\/p>\n
Transforming your board into powerhouse fundraisers isn\u2019t magic–it\u2019s about giving them the tools and resources they need to be successful. That\u2019s good news, because those tools and resources are things you already have.<\/p>\n
“Transforming your board into powerhouse fundraisers isn\u2019t magic-it\u2019s about giving them the tools they need…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\nYou can equip your board for fundraising success this year-end season in five simple ways.<\/p>\n
1. Give Them Tools<\/h2>\n
Asking for money is hard for many people. It can feel awkward or pushy, and most of us want to avoid those feelings. That\u2019s why it\u2019s so important to give your board members tools to facilitate asking.<\/p>\n
Children of Vietnam, an organization dedicated to alleviating child poverty in Vietnam, raised over $56,000 in their campaign, powered by CauseVox. Recruiting their entire board to fundraise<\/a> was a key component to their success, but they didn\u2019t stop at recruitment.<\/p>\nThey also created a toolkit for fundraisers to use, and focused especially on making things easy for people who weren\u2019t tech-savvy, complete with Power Point slides on how to do all of their online fundraising tasks.<\/p>\n
Equip your board with:<\/p>\n
\n- Personal Fundraising Pages
\nCauseVox\u2019s personal fundraising pages<\/a> are easy to use, quick to personalize, and connect to the broader fundraising campaign. This makes asking for donations<\/a> simpler, because your board members can set up their pages and then share them with their networks.<\/p>\n![\"causevox](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Personal-Page-Kentuckians-for-the-Commonwealth.png\")
A personal fundraising page is a simple way to raise funds for your organization.<\/figcaption><\/figure><\/li>\n- Toolkits
\nYour board members are far more likely to share your content if you give them a fundraising toolkit<\/a>. Compile your messaging, graphics, templates and tips, so they have everything they need to easily share the campaign.<\/li>\n- Education
\nDo your board members know that people are more likely to give when a matching gift is offered? Do they understand how peer-to-peer fundraising<\/a> works? Do they know to share your campaign updates?If you want your board to become fundraising superstars, they will need to know some basics about fundraising. Rather than assuming they know what to do, share best practices with them. Make sure they understand your fundraising strategy, and why you\u2019ve chosen to fundraise the way you have.Your board is likely made of busy professionals, so keep an eye out for quick, short-but-useful educational resources to share with them.<\/p>\n![\"This](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Causevox-Blog-GivingTuesday-Resource.png\")
This very blog is full of short-but-useful resources. Make sure to check out CauseVox\u2019s Learning Center<\/a>, too.<\/figcaption><\/figure><\/li>\n- Practice
\nLower the pressure by giving your board the opportunity to practice asking people for money. Role playing can be helpful–let them practice their pitch on you, or each other, providing gentle feedback.<\/li>\n<\/ul>\n2. Give Them Updates<\/h2>\n
Keep your board members in the loop. They should know what your goals are, and how close you are to achieving them. Invite them to celebrate every win with you. In addition to giving them a better understanding of the campaign, this also gives them the opportunity to keep momentum going and push harder within their own networks.<\/p>\n
Consider:<\/p>\n
\n- A weekly email during your campaign, reporting on your progress. Ask some board members to share quotes about their fundraising experience that you can use in the weekly update to encourage others.<\/li>\n
- Calling each board member (or recruiting one of them to call the rest) when a major gift comes in, or a goal is reached.<\/li>\n<\/ul>\n
3. Give Them Stories<\/h2>\n
Storytelling is fundraising fuel–make sure your board members\u2019 tanks are full. Share stories of the work you do, the difference you\u2019re making, and how donations make it happen. These stories will build their enthusiasm for the organization, and give them something to share with their networks.<\/p>\n
“Storytelling is fundraising fuel–make sure your board members\u2019 tanks are full…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\nCauseVox is built to make telling and sharing stories simple. There\u2019s space for blog posts, and participants in your campaign can tell their own stories. Take a look at Dylan’s story<\/a> about how World Bicycle Relief\u2019s work will change someone\u2019s life, or Joe\u2019s story<\/a> about being involved with Kentuckians for the Commonwealth. Powerful stories can come from every corner of your organization.<\/p>\n4. Give Them Jobs<\/h2>\n
Saying, \u201cPlease raise $5,000 by December 31,\u201d and then going on your merry way will probably not get the results you\u2019re hoping for, unless your board members are already fundraising superstars. Instead, give them very specific jobs, such as:<\/p>\n
\n- Contacting a list of previous donors or sponsors to ask if they\u2019ll be supporting the cause again this year<\/li>\n
- Identifying a specific number of potential donors in their networks, and making the first contact.<\/li>\n
- Crafting a personal appeal for their fundraising page by a certain date<\/li>\n
- Helping to keep the momentum rolling by providing quotes to share in your weekly updates.<\/li>\n<\/ul>\n
As your board tackles these jobs, be sure to encourage them. Let them know when they\u2019re doing well, and provide opportunities to check in. After a job is done, show them how much you value their contributions by sitting down with each board member one-on-one to debrief on how it went.<\/p>\n
5. Give Them Giving Opportunities<\/h2>\n
Despite your tools and education, you may have board members who would much rather write you a check themselves than ask anyone else for money. In that case, consider how you can use that gift to build your fundraising \u00a0campaign, such as creating a challenge or matching gift.<\/p>\n
Board members who don\u2019t want to make direct asks can still be involved in the campaign. Ask them to write thank you notes, or share stories about your organization within their networks.<\/p>\n
You Should Also Give Them A Round Of Applause<\/h2>\n
![\"The](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Cheering-Crowd-1024x683.jpg\")
In the end, your board of directors is a group of volunteers and donors. Make sure you thank them, acknowledge their accomplishments, and encourage their efforts to support your organization.<\/p>\n
To Learn More About Supercharging Your Board, Check Out:<\/h3>\n
8 Tips To Help Your Nonprofit Board Become Evangelists For Your Cause<\/a><\/p>\n
They also created a toolkit for fundraisers to use, and focused especially on making things easy for people who weren\u2019t tech-savvy, complete with Power Point slides on how to do all of their online fundraising tasks.<\/p>\n
Equip your board with:<\/p>\n
- \n
- Personal Fundraising Pages
\nCauseVox\u2019s personal fundraising pages<\/a> are easy to use, quick to personalize, and connect to the broader fundraising campaign. This makes asking for donations<\/a> simpler, because your board members can set up their pages and then share them with their networks.<\/p>\nA personal fundraising page is a simple way to raise funds for your organization.<\/figcaption><\/figure><\/li>\n - Toolkits
\nYour board members are far more likely to share your content if you give them a fundraising toolkit<\/a>. Compile your messaging, graphics, templates and tips, so they have everything they need to easily share the campaign.<\/li>\n- Education
\nDo your board members know that people are more likely to give when a matching gift is offered? Do they understand how peer-to-peer fundraising<\/a> works? Do they know to share your campaign updates?If you want your board to become fundraising superstars, they will need to know some basics about fundraising. Rather than assuming they know what to do, share best practices with them. Make sure they understand your fundraising strategy, and why you\u2019ve chosen to fundraise the way you have.Your board is likely made of busy professionals, so keep an eye out for quick, short-but-useful educational resources to share with them.<\/p>\nThis very blog is full of short-but-useful resources. Make sure to check out CauseVox\u2019s Learning Center<\/a>, too.<\/figcaption><\/figure><\/li>\n - Practice
\nLower the pressure by giving your board the opportunity to practice asking people for money. Role playing can be helpful–let them practice their pitch on you, or each other, providing gentle feedback.<\/li>\n<\/ul>\n2. Give Them Updates<\/h2>\n
Keep your board members in the loop. They should know what your goals are, and how close you are to achieving them. Invite them to celebrate every win with you. In addition to giving them a better understanding of the campaign, this also gives them the opportunity to keep momentum going and push harder within their own networks.<\/p>\n
Consider:<\/p>\n
- \n
- A weekly email during your campaign, reporting on your progress. Ask some board members to share quotes about their fundraising experience that you can use in the weekly update to encourage others.<\/li>\n
- Calling each board member (or recruiting one of them to call the rest) when a major gift comes in, or a goal is reached.<\/li>\n<\/ul>\n
3. Give Them Stories<\/h2>\n
Storytelling is fundraising fuel–make sure your board members\u2019 tanks are full. Share stories of the work you do, the difference you\u2019re making, and how donations make it happen. These stories will build their enthusiasm for the organization, and give them something to share with their networks.<\/p>\n
“Storytelling is fundraising fuel–make sure your board members\u2019 tanks are full…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
CauseVox is built to make telling and sharing stories simple. There\u2019s space for blog posts, and participants in your campaign can tell their own stories. Take a look at Dylan’s story<\/a> about how World Bicycle Relief\u2019s work will change someone\u2019s life, or Joe\u2019s story<\/a> about being involved with Kentuckians for the Commonwealth. Powerful stories can come from every corner of your organization.<\/p>\n
4. Give Them Jobs<\/h2>\n
Saying, \u201cPlease raise $5,000 by December 31,\u201d and then going on your merry way will probably not get the results you\u2019re hoping for, unless your board members are already fundraising superstars. Instead, give them very specific jobs, such as:<\/p>\n
- \n
- Contacting a list of previous donors or sponsors to ask if they\u2019ll be supporting the cause again this year<\/li>\n
- Identifying a specific number of potential donors in their networks, and making the first contact.<\/li>\n
- Crafting a personal appeal for their fundraising page by a certain date<\/li>\n
- Helping to keep the momentum rolling by providing quotes to share in your weekly updates.<\/li>\n<\/ul>\n
As your board tackles these jobs, be sure to encourage them. Let them know when they\u2019re doing well, and provide opportunities to check in. After a job is done, show them how much you value their contributions by sitting down with each board member one-on-one to debrief on how it went.<\/p>\n
5. Give Them Giving Opportunities<\/h2>\n
Despite your tools and education, you may have board members who would much rather write you a check themselves than ask anyone else for money. In that case, consider how you can use that gift to build your fundraising \u00a0campaign, such as creating a challenge or matching gift.<\/p>\n
Board members who don\u2019t want to make direct asks can still be involved in the campaign. Ask them to write thank you notes, or share stories about your organization within their networks.<\/p>\n
You Should Also Give Them A Round Of Applause<\/h2>\n
In the end, your board of directors is a group of volunteers and donors. Make sure you thank them, acknowledge their accomplishments, and encourage their efforts to support your organization.<\/p>\nTo Learn More About Supercharging Your Board, Check Out:<\/h3>\n
8 Tips To Help Your Nonprofit Board Become Evangelists For Your Cause<\/a><\/p>\n
- Toolkits