{"id":8749,"date":"2024-12-09T16:14:54","date_gmt":"2024-12-09T16:14:54","guid":{"rendered":"https:\/\/www.causevox.com\/?p=8749"},"modified":"2025-11-01T15:22:47","modified_gmt":"2025-11-01T15:22:47","slug":"end-of-year-giving-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/end-of-year-giving-email-subject-lines\/","title":{"rendered":"50+ Year End Fundraiser Email Subject Lines"},"content":{"rendered":"\n<p><span style=\"font-weight: 400\">As the end of the year approaches, the pressure is on to convince potential donors that your nonprofit deserves their attention. You know that <\/span><a href=\"https:\/\/www.causevox.com\/blog\/nonprofit-email-marketing-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">email marketing<\/span><\/a><span style=\"font-weight: 400\"> is one of the best ways to reach out to this target audience, but so does every other nonprofit.<\/span> <\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You\u2019ve probably noticed that the number of emails you receive from nonprofits tend to ramp up around November. So how can you ensure that the eyes of potential donors are on your organization\u2019s message? Start with a great subject line.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As a window into the message your recipient is about to receive, the subject line is an extremely important element of an email. In fact, <\/span><a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">47 percent<\/span><\/a><span style=\"font-weight: 400\"> of email recipients open an email based solely on its subject line. Alternatively, <\/span><a href=\"https:\/\/optinmonster.com\/101-email-subject-lines-your-subscribers-cant-resist\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">69 percent<\/span><\/a><span style=\"font-weight: 400\"> of email recipients flag an email as spam based on the subject line. So, what does this mean? Subject lines can make or break your email campaign.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">With the average person receiving <\/span><a href=\"https:\/\/www.campaignmonitor.com\/resources\/knowledge-base\/how-many-emails-does-the-average-person-receive-per-day\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">more than 120 emails per day<\/span><\/a><span style=\"font-weight: 400\">, it\u2019s easy for your message to get buried in a cluttered inbox. To make sure your email gets read rather than ignored, marked as spam, or tossed in the trash, compelling fundraiser email subject lines are an absolute must.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download the free Ultimate 2025 Year-End &amp; GivingTuesday Fundraising Toolkit:<\/h3>\n\n\n\n<div class=\"_form_287\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=287\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Fundraising Email Subject Line Best Practices<\/span><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/image-17.png\" alt=\"\" class=\"wp-image-47403\"\/><\/figure>\n\n\n\n<p><span style=\"font-weight: 400\">Dialing in on an effective subject line that prompts your donors to want to read more takes work. An effective subject line needs to be creative, informative and intriguing, without coming on too strong. We\u2019ve rounded up some general guidelines to keep top of mind as you spin up different subject lines:<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">1. Make It Short<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Keeping your email subject lines short and limiting the total number of characters ensures that your subject line displays properly across all devices. With the majority of people viewing their emails on mobile devices, this decreases the odds of having the subject line truncated.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you\u2019re wondering what the ideal length of a subject line is, the answer varies depending on who you ask. While <\/span><a href=\"https:\/\/mailchimp.com\/help\/best-practices-for-email-subject-lines\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">MailChimp<\/span><\/a><span style=\"font-weight: 400\"> recommends no more than 60 characters (or 9 words), <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/improve-your-email-subject-line#sm.0012salul1068dfvt3313p6fw23hx\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Hubspot<\/span><\/a><span style=\"font-weight: 400\"> recommends less than 50 characters, and <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/personalization-in-email-subject-lines\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Constant Contact<\/span><\/a><span style=\"font-weight: 400\"> dials it down to 40 characters (4-7 words). There\u2019s no exact formula and what works for you will likely fall somewhere in between.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">2. Add Personalization<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">We can\u2019t emphasize recognizing our donors enough! One of the easiest ways to do this and make them feel valued is by personalizing the communication you send them. For example, our brains are hardwired to involuntarily respond to seeing or hearing our own names. When you personalize your subject lines with your donor\u2019s first name, it instantly makes your email so much more personal and boosts the chances of it being opened by 22%!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Additionally, if you have access to other information about your donor (such as location, interests, etc.), you can incorporate this into your subject line to really get their attention.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">3. Limit Punctuation<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">While question marks and exclamations can convey friendliness and excitement, excessive punctuation can trigger spam filters. To ensure that your email reaches your recipient\u2019s inbox, avoid using more than 3 punctuation marks in your subject line.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">4. Mind Your Capitalization<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Another way to get caught in your recipient\u2019s spam filter is by overusing capitalization. Rather than capitalizing the first letter of every word, try capitalizing less than half of all words, relative to the length of the subject line.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Also, you definitely want to avoid using all caps altogether. You may think you sound excited but it comes off like you\u2019re screaming at someone.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">5. Begin With Action-Oriented Verbs<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Using action verbs at the beginning of your fundraiser email subject lines sets the expectation upfront for the recipient of what to expect from the body of your email and lets them know what action you want them to take. Some examples of powerful action verbs include:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Help<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Save<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Change<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Beat<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Donate<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">6. Avoid Jargon And Cliches<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">If your email subject line includes industry-specific jargon and cliches (<\/span><i><span style=\"font-weight: 400\">\u201cHelp us move the needle\u201d, \u201cClose the feedback loop today\u201d, etc<\/span><\/i><span style=\"font-weight: 400\">.), it won\u2019t translate very well to your reader. Since it sounds a bit disingenuous, it\u2019s best to remove or replace them with more accessible language.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">7. Be Judicious About Emojis<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Using emojis in email subject lines is a hotly debated topic. While some people argue that your donor\u2019s eye may be drawn to a subject line with an emoji, others contest that there\u2019s little to indicate that emojis actually increase open rates.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Still, emojis convey a sense of friendliness &#8211; and you never know &#8211; they may resonate with your audience or appropriately emphasize a word (i.e. \u201cHelp us reach our fundraising target <\/span><a href=\"https:\/\/emojipedia.org\/direct-hit\/\" rel=\"noopener\"><span style=\"font-weight: 400\"> <\/span><\/a><span style=\"font-weight: 400\">\u201d). To pull relevant emojis into your subject line, copy and paste from sites such as <\/span><a href=\"https:\/\/www.getemoji.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Get Emoji<\/span><\/a><span style=\"font-weight: 400\">. It\u2019s up to you to find the right balance of when and how to include emojis in your subject lines &#8211; overusing them can make your email look like spam so definitely do so in moderation.&nbsp;<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">8. Don\u2019t Guess &#8211; Test Your Fundraiser Email Subject Lines<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">Testing your fundraiser email subject lines can help you learn what gets the best response from your audience. It\u2019ll help you increase your open and click-through rates, which in turn will increase your bottom line.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Luckily, there\u2019s a whole suite of online tools available to help you check the effectiveness of your email subject lines. All you have to do is paste in your subject lines to get an instant analysis! While there\u2019s always premium and paid options available, we\u2019ve gathered a handful of <\/span><b>free tools<\/b><span style=\"font-weight: 400\"> to get your started:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"http:\/\/emailsubjectlinegrader.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Email Subject Line Grade<\/span><\/a><span style=\"font-weight: 400\"> by Net Atlantic evaluates the overall clickability of your subject line based on copy, character count, word count, and word mixture and balance by providing a numerical score out of 100. This tool also offers suggestions on how to improve.&nbsp;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/www.subjectline.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">SubjectLine.com<\/span><\/a><span style=\"font-weight: 400\"> is similar by testing the overall effectiveness of your copy. You\u2019ll get an overall score for your subject line along with what you did well and where you fell short (i.e. \u201cNo capitalization detected = -12 pts\u201d, \u201cShort subject lines stand out&nbsp; = +5 pts\u201d).<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/mailmeteor.com\/email-subject-line-tester\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Email Subject Line Tester<\/span><\/a><span style=\"font-weight: 400\"> by mailmeteor tests email subject lines and provides a score based on length, frequency of punctuation, presence of emojis, and spam words to make sure your email will be well-received. To knock your subject line out of the park, Mailmeteor will also provide a list of alternative subject lines based on the one you entered.<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/moosend.com\/refine\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Refine: The Free Subject Line Tester<\/span><\/a><span style=\"font-weight: 400\"> from Moosend tests your subject lines based on your selected industry and number of subscribers. This tool predicts whether your open rate is above or below your industry\u2019s average and it provides recommendations to improve. For example, \u201cHow many lives can you save with $25?\u201d puts your open rate at 0.28% above the charity industry\u2019s average given 10,000 subscribers. To improve this, Moosend suggests things such as making the message more relevant through personalization (i.e. \u201cJohn, how many lives can you save with $25?\u201d) or adding a splash of color with an emoji (i.e. \u201c<\/span><a href=\"https:\/\/emojipedia.org\/backhand-index-pointing-right\/\" rel=\"noopener\"><span style=\"font-weight: 400\"> <\/span><\/a><span style=\"font-weight: 400\"> How many lives can you save with $25?\u201d).<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/zurb.com\/playground\/testsubject\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">TestSubject<\/span><\/a><span style=\"font-weight: 400\"> from Zurb checks to see how your sender\u2019s name, email subject line, and preheader text looks on popular mobile devices.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">9. Avoid Spam Words<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">To improve deliverability, avoid using promotional words (i.e. \u201climited time\u201d, \u201cfree\u201d, etc.) and phrases (i.e. \u201cwill not believe your eyes\u201d, \u201cFor just $XXX\u201d, etc.) as it\u2019s a surefire way to get your email routed to spam. For a comprehensive list of spam words, we recommend bookmarking and referring to resources like <\/span><a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/30684\/the-ultimate-list-of-email-spam-trigger-words.aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Hubspot\u2019s ultimate list of 394 email spam trigger words<\/span><\/a><span style=\"font-weight: 400\"> when you\u2019re crafting your next subject line. Alternatively, you can validate your email subject lines for spam before you hit send by using the following free online tools:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/spamcheck.postmarkapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Spam Check<\/span><\/a><span style=\"font-weight: 400\"> by Postmark is a lightweight JSON API that processes the quality of your emails by issuing a spam score.&nbsp;<\/span><\/li>\n\n\n\n<li><a href=\"https:\/\/mailmeteor.com\/spam-checker\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">Spam Word Checker<\/span><\/a><span style=\"font-weight: 400\"> by mailmeteor allows you to copy and paste an email message or subject line to highlight and remove spam words. This tool provides an overall score by checking against a list of 750+ words that pressure recipients, are ethically or legally questionable, exaggerate, are related to money, and don\u2019t feel natural.<\/span><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">10. The Sender Matters<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">An email subject line is accompanied by a sender\u2019s email address. No one likes talking to a robot and emails from unfamiliar addresses can throw a red flag, so ditch the generic organization email (i.e. <a href=\"mailto:info@ABC.org\" rel=\"nofollow\">info@ABC.org<\/a>, <a href=\"mailto:no-reply@ABC.org\" rel=\"nofollow\">no-reply@ABC.or<\/a><\/span><a href=\"mailto:no-reply@ABC.org\"><span style=\"font-weight: 400\">g<\/span><\/a><span style=\"font-weight: 400\">) in lieu of a specific person. If your email comes from someone your donor knows and trusts, they\u2019re much more likely to open it.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Fundraiser Email Subject Lines to Get You Started<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Not looking to reinvent the wheel? Consider this list of year-end subject line concepts when constructing your December email campaign.<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Pose A Question<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Give your reader something to think about before they open the message by posing a question in the subject line. Questions lead to answers. When you lead with a question, your recipient is provoked to open the message to learn more.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Make your question relevant and thought-provoking to ensure your reader is intrigued. The following subject lines will force your potential donors to consider the answer to your question, thus increasing your open rates.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Can you help me out?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u201cFirst name,\u201d I have a question.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Will you help \u201cbeneficiary\u2019s name\u201d?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u201cFirst name,\u201d can I have a moment?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">When was the last time you made someone smile?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Don\u2019t think you have enough to make a difference?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">How many lives can you save with $50?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">How will you change the world today?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Have you ever wondered when X?<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Emphasize Charity<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Giving is the reason for the season, which makes the end of the year the most popular time for charitable <\/span><a href=\"https:\/\/www.causevox.com\/donation-page\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">donations<\/span><\/a><span style=\"font-weight: 400\">. When sending out your last appeal of the year, consider using a subject line that reminds readers of the giving season to give them an incentive to open your message.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Make the most of the holiday spirit by emphasizing the good your organization is doing. Use your subject line to remind potential donors that their gift can make a difference, especially during the holidays.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Did you forget someone on your holiday list?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Last-minute gift ideas<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">The best gift<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">____ reasons to give<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Make 2025 the best year yet for ____<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We have a gift for you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Make a gift, change a life<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Think outside the box this holiday<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Be a hero like \u201cdonor name\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Be a hero for ______<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Help \u201corganization name\u201d deliver hope this season<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Don\u2019t wish you had done more this year<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">One click can change lives<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Join us in the _____ challenge<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">What we need next year<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">________\u2019s story is so inspiring<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Give the gift that keeps on giving<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Create A Sense Of Urgency<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Making your message seem urgent is a <\/span><a href=\"https:\/\/marketingland.com\/12-ways-use-urgency-psychology-improve-conversions-112603\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">proven method<\/span><\/a><span style=\"font-weight: 400\"> to compel readers to act. In fact, subject lines with a sense of urgency have a <\/span><a href=\"https:\/\/www.constantcontact.com\/blog\/nonprofit-subject-lines-and-preheaders\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span style=\"font-weight: 400\">22% higher<\/span><\/a><span style=\"font-weight: 400\"> open rate. No one likes missing out so when potential donors feel that a deadline is looming, they\u2019re more likely to make a quick decision to give.&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Incorporate words that imply urgency such as \u201cnow\u201d, \u201calert\u201d, \u201cbreaking\u201d, and \u201cimportant\u201d. If you\u2019re counting down to a deadline, use words like \u201cdays\u201d or \u201chours\u201d.&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Don\u2019t let this year pass you by<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Campaign update: still ______ from our goal<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Every gift doubled \u2013 make twice the impact<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We\u2019re so close!<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We\u2019re counting down! X days left to help.<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Time is running out<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Hours left to give in 202<\/span>5<\/li>\n\n\n\n<li><span style=\"font-weight: 400\">It\u2019s never too late to make a difference<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">It\u2019s not too late to help<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Join us today<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We\u2019re almost out of time<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Help us reach our goal before midnight<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">End 2025 on a positive note<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Time is almost up to make your tax-deductible gift<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Re: Your tax-deductible gift<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">The last day to give<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Double your impact \u2013 one day left<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Urgent: tax deadline approaching<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">1 day left; 5 reasons to give<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Make an impact with your IRA<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Less than 5 hours left to double your gift<\/span><\/li>\n<\/ul>\n\n\n\n<p><span style=\"font-weight: 400\">It\u2019s important to remember that you don\u2019t want to overuse this method. Continuously pushing back deadlines or issuing daily urgent call-to-actions can get stale fast.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Make It Intriguing<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Intriguing subject lines work to arouse your reader\u2019s curiosity and pique their interest. Since the ultimate goal of a subject line is to convince your potential donor to open the email, the mystery surrounding your intriguing intro should give your recipients a reason to read on.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The sense of mystery surrounding the following subject lines will provide enough intrigue to convince potential donors to open your message.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Important news<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Let\u2019s do it!<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Re: Your gift to \u201corganization name\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u201cFirst name\u201d \u2013 review your donation<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">I have a job for you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Your donation status<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">As you requested<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u201cFirst name,\u201d I have great news<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Don\u2019t open this email<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">You won\u2019t believe this<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Following up<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">FW: thought you\u2019d want to see this<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">\u201cFirst name,\u201d this it it<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Are you ready?<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Here\u2019s what you missed\u2026<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Inject Humor<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Laughter is the best medicine and injecting humor into your fundraiser email subject lines is a great way to stand out in a crowded inbox. By making your recipient laugh or smile, you\u2019re establishing a positive climate and increasing the chances they\u2019ll engage with your content.&nbsp;&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">As another option, you can always use puns. If you appreciate a good pun, other people will too. Not only is it clever and catchy, but you have the chance to get creative and make it relevant by aligning your email subject lines to your nonprofit\u2019s cause. For example, if your organization focuses on hunger and food insecurity, you may consider \u201cHelp take a bite out of hunger\u201d.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">If you\u2019re unsure of how your humor (or puns) will vibe with your donors, get a second opinion from your staff.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Say Thank You<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Use your end-of year email to say thank you to donors or wish them a happy new year. Thank you messages not only demonstrate gratitude to current donors, but also remind potential donors that your nonprofit is always in need of further support.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">The following subject lines give your organization a chance to demonstrate your gratitude and make your donors the star of your year-end campaign.<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Holiday greetings from \u201corganization name\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Help us celebrate the New Year<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">It\u2019s been a great year at \u201corganization name\u201d<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We wanted to say thank you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Happy New Year!<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Thinking of you this holiday season<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We&#8217;re so thankful for you this year<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We couldn\u2019t do it without you<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">We\u2019re thankful for YOU this season<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Cheers to you!<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Watch the incredible things we\u2019ve done this year<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">A\/B Test Your Fundraiser Email Subject Lines<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">We mentioned the value of testing your subject lines earlier and included some free tools to double check your work. But here\u2019s another way to determine which subject lines your donors find the most engaging &#8211; with a real audience!&nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">You could try performing an A\/B test, also known as a split test. A\/B testing is the process of sending two versions of an email to two similar but separate audiences. There\u2019s many elements worth testing but since the first thing your recipients see is the subject line, it needs to be the most impactful part of your email.<\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span style=\"font-weight: 400\">A\/B Testing In Action<\/span><\/h3>\n\n\n\n<p><span style=\"font-weight: 400\">&nbsp;If you\u2019re wondering whether a dynamic subject line personalized with your donor\u2019s name (\u201cBob, can I have a moment?\u201d) will result in better open and click-through rates compared to a general subject line (\u201cCan I have a moment?\u201d), you can use A\/B testing to try them both out. For the sake of this example, let\u2019s say that the personalized subject line is the original version (the control) and the general subject line is the other version (the variation). You would send the control to a subset of your donors and the variation to another subset. Once you\u2019ve determined the winning version, use that email subject line across your entire audience.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">Remember, small tweaks can make a big difference. Here\u2019s some subject line components to experiment with using A\/B testing:<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"font-weight: 400\">Personalization (with your donor\u2019s name)<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Asking a question vs making a statement<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Character count &amp; length<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Sentence case and capitalization<\/span><\/li>\n\n\n\n<li><span style=\"font-weight: 400\">Adding emojis vs using plain text<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>Pro Tip:<\/b><span style=\"font-weight: 400\"> These days, email service providers (such as MailChimp, Constant Contact, and ActiveCampaign) offer built-in A\/B testing although their features vary.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">Study Your Competitors<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">Another way to improve your fundraiser email subject lines is to check out the competition! Subscribe to orgs with a similar focus to your cause. If you come across email subject lines that draw you in, save them somewhere and make a note of why you liked them. What enticed you to open it? You can always draw on these later for inspiration when you\u2019re crafting your own.<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400\">On the flip side, you\u2019ll also want to take note of which of your competitor\u2019s emails ended up in spam or ended up being trashed. See if you can spot commonalities within these emails as this will be what you\u2019re going to want to avoid.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span style=\"font-weight: 400\">The Bottom Line<\/span><\/h2>\n\n\n\n<p><span style=\"font-weight: 400\">You should know your potential donors better than anyone else. When constructing your year-end fundraiser email subject lines, put yourself in their shoes. Consider the language and appeal that you believe will spark action among your target audience and apply those concepts to your organization\u2019s message.<\/span> For more email marketing tips, check out our free guide below. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Download The Complete Email Marketing Guide For Nonprofits:<\/h3>\n\n\n\n<div class=\"_form_20\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=20\" type=\"text\/javascript\" charset=\"utf-8\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>As the end of the year approaches, the pressure is on to convince potential donors that your nonprofit deserves their attention. You know that email marketing is one of the best ways to reach out to this target audience, but so does every other nonprofit. You\u2019ve probably noticed that the number of emails you receive [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":50676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-8749","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/Email-subject-lines-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/Email-subject-lines-600x467.jpg","author_info":{"display_name":"Team CauseVox","author_link":"https:\/\/www.causevox.com\/author\/teamcausevox\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/8749","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=8749"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/8749\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/50676"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=8749"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=8749"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=8749"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}