{"id":8523,"date":"2016-10-04T00:00:00","date_gmt":"2016-10-04T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=8523"},"modified":"2024-05-08T20:40:15","modified_gmt":"2024-05-08T20:40:15","slug":"end-of-year-giving","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/end-of-year-giving\/","title":{"rendered":"End Of Year Giving: 5 Ways To Raise More Money This Year-End"},"content":{"rendered":"

We spend a lot of time talking with our nonprofit customers here at CauseVox<\/a>, and they all say that end of year giving accounts for a large percentage of overall giving throughout the year at their organizations. Many people feel especially generous around the winter holidays, and it\u2019s also the last chance for tax-deductible charitable donations<\/a>.<\/p>\n

For fundraising professionals, the end of the year is an important season, and also a very stressful one. Sometimes, it feels like being one of Santa\u2019s elves would be more relaxing than being a fundraising professional in November and December. At least those guys get a break after Christmas Eve.<\/p>\n

Tis’ the season for end of year giving. Here are five quick tips to help you raise more money this year-end.<\/p>\n

1. Make It Easy<\/h2>\n

At CauseVox, we like easy. We think your fundraising website<\/a> should be easy to use–for you and your donors. We think it should be easy to process your payments. We think your supporters should easily be able to donate whether they\u2019re using a desktop computer or a mobile device. We make things easy for a reason: the simpler it is to do something the more likely people are to actually do it.<\/p>\n

We would never recommend you make an elaborate maze to your fundraising page any time of the year, but the end of the year is a particularly key time to make things easy for donors. Put your donation options prominently on the homepage of your website.<\/p>\n

“The end of the year is a particularly key time to make things easy for donors…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n

In the final days of the year, consider making your homepage all about giving. The fewer clicks it takes to make a donation the better\u2014people are very busy and easily distracted during this season.<\/p>\n

\"Charity:
At the end of the year, the Charity: Water homepage focuses on giving.<\/figcaption><\/figure>\n

To make donating as simple as possible, CauseVox fundraising websites feature a persistent donate button that follows users as they browse your website. There is always the option to donate–they don\u2019t even need to scroll back up to the top of the page.<\/p>\n

\"CauseVox
Wherever your donors go on your Causevox fundraising page, the donate button will follow.<\/figcaption><\/figure>\n

2. Show The Impact<\/h2>\n

Your supporters want to know how their gift will make a difference. Demonstrate your impact<\/a> with:<\/p>\n