{"id":8487,"date":"2018-03-19T00:00:00","date_gmt":"2018-03-19T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=8487"},"modified":"2024-05-08T20:38:17","modified_gmt":"2024-05-08T20:38:17","slug":"recurring-donation-campaign","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/recurring-donation-campaign\/","title":{"rendered":"3 Tips To Running A Wildly Successful Recurring Donation Campaign"},"content":{"rendered":"

At CauseVox<\/a>, we know that it takes more than a couple fundraising campaigns to meet the ever-growing financial needs of the average nonprofit or charity. Thankfully, there\u2019s an effective way to bring in enough money to support your organization over the year and it doesn\u2019t involve an annual campaign.<\/p>\n

Think about integrating a recurring giving plan into your fundraising calendar.<\/p>\n

“Think about integrating a recurring giving plan into your fundraising calendar.”<\/em>\u00a0<\/i>tweet this<\/span><\/a><\/h3>\n

There are many reasons why recurring donation campaigns are growing in popularity among nonprofits and charities. So, let\u2019s dive into some of the basics to see if this fundraising technique is right for you.<\/p>\n

The Facts<\/h2>\n

Recurring Donation Campaigns Are Popular<\/h3>\n

According to the M+R 2015 Benchmark Study<\/a>, the percentage of online donations<\/a> made monthly increased by 32% between 2013 and 2014.<\/p>\n

Recurring Donation Campaigns Are Lucrative For A Nonprofit<\/h3>\n

And it\u2019s not just the popularity of recurring giving that appeals to us nonprofit professionals, it\u2019s also because donors who participate in recurring giving campaigns give around 42% more over the course of a year. That\u2019s really significant!<\/p>\n

Recurring Donations Keep Your Donor Engaged<\/h3>\n

Donor retention is difficult, to say the least. The Fundraising Effectiveness Project of 2015 found that 19% of first-time nonprofit donors were retained<\/a> compared to 63% of repeat donors, meaning that your chances of losing a donor decrease the more frequently they give.<\/p>\n

With recurring donation campaigns, you\u2019re increasing the donor’s engagement and ensuring they stay involved.<\/p>\n

Recurring Donations Help Fundraisers<\/h3>\n

Your job as a nonprofit fundraiser is not easy. Not only do you have to bring in a steady (if not growing) stream of funds, you also always have to keep donor retention and engagement top of mind. But that\u2019s why recurring giving is so great. These campaigns keep you connected to the donor on an ongoing basis, helping your retention efforts.<\/p>\n

As you can see, the benefits of recurring donation campaigns are huge! So it\u2019s time to get started. Here are 3 tips to help you run a wildly successful recurring donation campaign.<\/p>\n

“Here are 3 tips to help you run a wildly successful recurring donation campaign.”<\/em>\u00a0<\/i>tweet this<\/span><\/a><\/h3>\n

1. Make It Personal By Showing Impact<\/h2>\n

People give to nonprofits and charities because they want to make a difference in the world. Yet, as a fundraiser, it\u2019s so easy to lose sight of this. It\u2019s sometimes impossible to draw your attention away from the numbers. Do we have enough funds to meet our budget? What is our donor churn this year? So we send out a quick thank you and move on to the next campaign.<\/p>\n

But we have to move away from this, even with our returning donors. Instead of sending out a generic thank you to a recurring donor, it\u2019s important that we continuously connect them with the impact of their gift.<\/p>\n

Follow Watsi\u2019s lead<\/a> and connect your donor directly to the impact they\u2019re making– not just once, but every time a gift is made. They use their monthly thank you email as an opportunity to highlight a client served by their organization.<\/p>\n

You can show your recurring donors the impact of their gift by:<\/p>\n