{"id":8250,"date":"2016-08-16T00:00:00","date_gmt":"2016-08-16T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=8250"},"modified":"2024-05-08T20:33:39","modified_gmt":"2024-05-08T20:33:39","slug":"best-nonprofit-instagrams","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/best-nonprofit-instagrams\/","title":{"rendered":"Best Nonprofits on Instagram: Follow These 15 and Be Inspired"},"content":{"rendered":"\n

What if you could speak a thousand words about your nonprofit organization?<\/span><\/p>\n\n\n\n

What would you say?<\/span><\/p>\n\n\n\n

You\u2019ve heard it before: a picture speaks a thousand words. So every time you share an image about your nonprofit, you\u2019re essentially making a giant statement about it.<\/span><\/p>\n\n\n\n

Social media platforms like Instagram are key for a nonprofit organization’s strategy, because every image conveys a message about you. It\u2019s also another way to have the good you\u2019re doing in the world be seen, supported, and shared.<\/span><\/p>\n\n\n\n

What are some of the best practices for nonprofits on Instagram? We\u2019re going to answer that with 15 stellar examples of nonprofits who are nailing it on Instagram.<\/span><\/p>\n\n\n\n

Plus, we\u2019ll finish this top-players list with a quick cheat sheet for yourself, to give you handy takeaways you can start doing now.<\/span><\/p>\n\n\n\n

Instagram for Nonprofits FAQs<\/strong><\/span><\/h2>\n\n\n\n

Before we get to showing you our favorite examples of nonprofit Instagram accounts, let\u2019s talk about Instagram for nonprofit organizations more generally. Here are some of the most common questions we hear from many nonprofits about using Insta as a social network.<\/span><\/p>\n\n\n\n

1. Is Instagram good for nonprofits? What social media platforms should nonprofits use?<\/strong><\/span><\/h3>\n\n\n\n

Like all social networks, Instagram has a particular user base and if you\u2019re trying to connect with those users, it will be a good fit for you. Specifically, Instagram tends to be used by younger people, which makes it a great place to approach new donors. Additionally, Instagram has great potential because it\u2019s so visual. People respond to pictures and graphics, so your Instagram account is your chance to really showcase your nonprofit through pictures and videos.<\/span><\/p>\n\n\n\n

If you\u2019re wondering what other social media channels you should be using, check out our <\/span>Comprehensive Guide to Social Media<\/span><\/a> for Nonprofit Fundraising. The tl;dr (too long; didn\u2019t read)? You should definitely have a Facebook page, but most other platforms will depend on your target audience and what you\u2019re trying to accomplish with your social media presence.<\/span><\/p>\n\n\n\n

2. <\/strong>How should nonprofits use Instagram?<\/strong><\/span><\/span><\/h3>\n\n\n\n

If you\u2019re just starting your Instagram account, it can feel overwhelming, especially because every post needs to include an image. One great way to make it more approachable is to start by sharing pieces from accounts with big follow counts. You can also create graphics super easily in apps like Canva (which offers a free premium account to nonprofits). It\u2019s generally a good idea to include both text and graphics in your Instagram posts, whether that\u2019s adding text to your images or thinking carefully about the captions you post. <\/span><\/p>\n\n\n\n

You can make those captions more powerful by researching the hashtags that are most popular in your field and including them where it\u2019s relevant. If your vibe is more casual, you can even think about using popular memes or GIFs to create a call to action.<\/span> <\/p>\n\n\n\n

Fit Instagram into your digital marketing strategy <\/h4>\n\n\n\n

Remember that Instagram is just one of many digital marketing tools (among others like email marketing, an optimized website, and other social networks) so it’s important to make Instagram fit into your nonprofit marketing strategy as a whole. You can execute your content strategy efficiently when you schedule posts ahead of time for free on Facebook’s Meta Business Suite<\/a> or another platform like Planoly<\/a> or Later<\/a>. You can also use the Meta Business Suite to post ads. <\/p>\n\n\n\n

3. <\/strong>How do nonprofits get on Instagram?<\/strong><\/span><\/h3>\n\n\n\n

If you\u2019re just starting on Instagram, you\u2019ll want to create a business profile instead of a personal one. Your nonprofit’s Instagram business account will give you a few benefits: you have access to different analytics, you can add contact information to your profile, you can get access to the donation stickers feature, and you can run Instagram ads. This <\/span>guide from Instagram<\/span><\/a> walks you through the process.<\/span> You’ll also want to make sure you link your Instagram to your nonprofit’s verified Facebook page.<\/p>\n\n\n\n

4. How do nonprofits gain new followers?<\/strong><\/span><\/h3>\n\n\n\n

Instagram doesn\u2019t have an exact formula that will get you new followers, however there are some tips that can help you reach more Instagram users. One strong rule of thumb is that posting consistently on your Instagram account is the best way to start building your following. You don\u2019t need to post more than once a day, but make sure you have new content a couple of times a week.<\/span><\/p>\n\n\n\n

Here are some other strategies that can help nonprofits on Instagram extend their reach:<\/span><\/p>\n\n\n\n