And your nonprofit needs to attract millennial support<\/a>. After all, they are the future major donors, volunteers, board members, and employees of your organization!<\/p>\n A portion of the 2016 Millennial Impact Report was just released, and it contains a whole lot of great information that your nonprofit can use to target this generation of consumers, employees, and donors. Let\u2019s take a look at some of the most important findings and discuss how they relate to your nonprofit.<\/p>\n The Stat: Slightly over half of millennials (52%) made a donation to a cause affiliated with a social issue in the past month. <\/em><\/p>\n It\u2019s easy to overlook millennials as donors because they don\u2019t contribute as much financially as Baby boomers and even generation X do today. However, that doesn\u2019t mean this generation should be dismissed. After all, they are your nonprofit\u2019s future major donors.<\/p>\n Aside from the fact that the majority of millennials are donors, millennials are also more likely to increase their giving year-over-year <\/a>compared with other age groups.<\/p>\n Therefore, it\u2019s important to take steps today to engage and retain these donors<\/a> for years to come. Nonprofits and charities can do this by focusing on the following:<\/p>\n The Stats: 64% of millennials signed a petition about issues they care about in the past month, and 36% said they participated in a demonstration (including rallies, protests, boycotts and marches).<\/em><\/p>\n Gone are the days when nonprofits have to stand on the street and ask a passerby to sign a petition. Today, a lot of activism occurs online, which may be one of the reasons why millennials, as a whole, are more likely to advocate for a social cause they feel strongly over donating or volunteering.<\/p>\n Your nonprofit can tap into millennial enthusiasm for activism by creating petitions that advocate for social issues related to your organization. Whether it\u2019s voter registration, early-childhood education, or any number of social or environmental issues, you can excite millennials to support and engage with your cause through activism efforts.<\/p>\n Your nonprofit can engage millennials in activism efforts by trying the following:<\/p>\n A great example of a nonprofit promoting their advocacy efforts is from Children First\/Communities in Schools of Buncombe County<\/a>. This nonprofit dedicates an entire website page to their work in advocating for the education, safety, and support of children in their community.<\/p>\n The Stat: 46% of millennials volunteered for a cause affiliated with a social issue they care about in the past month.<\/em><\/p>\n Though the percentage of millennial volunteers may appear low, consider that this generation values their time as equal to money<\/a>. If you have millennials volunteers, know that they consider your nonprofit to be of value and worth their time.<\/p>\n Those without the means to donate financially also appreciate the opportunity to give through volunteerism, so be sure that your nonprofit gives millennials the chance to do so.<\/p>\n To get volunteers excited about spending time with your nonprofit, try these techniques:<\/p>\n The Stat: 61% of respondents indicated they had posted on social media at least once in the past week, and most of these respondents posted 1-3 times (31%). Likewise, Facebook was most popular social media platform respondents used to post about or engage with social issues online (88%), followed by Twitter (56%), Instagram (49%), and YouTube (41%).<\/em><\/p>\n Millennials not only use social media to connect people to people, but to connect people to ideas, causes, and brands<\/a>. As you can see from the charts above, millennials use some platforms (Facebook, YouTube, Twitter, and Instagram) more than others, so keep this in mind when determining which ones to use.<\/p>\n And it isn\u2019t just about where you post that\u2019s important, it\u2019s what you post. As a nonprofit, you\u2019ll need to keep your social media content engaging, relevant, and most importantly, shareable.<\/p>\n Create shareable content that appeals to millennials by trying the following:<\/p>\n1. Most Millennials Donate<\/h2>\n
“Millennials are also more likely to increase their giving year-over-year compared with other age groups…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
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2. Millennials Are Activists<\/h2>\n
![\"Millennial](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-07-06-at-10.54.38-AM.png\")
<\/p>\n“Your nonprofit can tap into millennial enthusiasm for activism by creating petitions that advocate for social issues…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
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![\"Millennial](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-07-06-at-11.48.58-AM-e1469740677889.png\")
3. Millennials Spend Time Volunteering<\/h2>\n
“Those without the means to donate financially also appreciate the opportunity to give through volunteerism…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
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4. Millennials Use Social Media To Talk About Causes<\/h2>\n
![\"Millennial](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-07-06-at-11.00.12-AM.png\")
<\/p>\n“Millennials not only use social media to connect people to people, but to connect people to ideas, causes, and brands…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n