What can you do to adapt to Facebook\u2019s News Feed changes? Start by learning about the News Feed changes and then adapt your social media strategy accordingly.<\/p>\n
2 Changes That Will Impact Your Nonprofit<\/h2>\nYou\u2019re Up Against Family and Friends<\/h3>\n
The most substantial change to the Facebook News Feed is that posts by friends and family are now prioritized<\/a> over brands.<\/p>\n This means that your nonprofit\u2019s content may not show up on every one of your follower\u2019s feeds. However, if your audience engages with your posts by sharing, liking, or commenting, then there\u2019s a higher chance that your content will appear on the feed.<\/p>\n Recorded and live-streamed videos are becoming a larger component of the Facebook experience.<\/p>\n As part of Facebook\u2019s new video strategy, users will notice a new tab for video on the Facebook mobile app. They\u2019ll also still be able to see the number of views of each video posted and experience video auto-play.<\/p>\n Another component of the new video strategy involves Facebook Live. According to Facebook, people spend more than 3x more time watching a Facebook Live video <\/a>compared to a video that\u2019s no longer live. Because of this, Facebook now prioritizes Facebook Live videos on News Feeds.<\/p>\n With these changes, it\u2019s essential that you begin to encourage your audience to be your most vocal supporters<\/a>.<\/p>\n Give your followers the information they need to advocate for your brand themselves. This involves providing them with content that they\u2019ll want to share<\/a> with their networks. Focus on content that:<\/p>\n Just as in peer-to-peer fundraising<\/a>, word of mouth will help your nonprofit remain top of sight and mind on the Facebook News Feed.<\/p>\n Though Facebook is a free platform for both your nonprofit and audience, it\u2019s slowly transitioning into a paid distribution channel for your content. Ensure that you\u2019re getting the right content in front of your intended audience by using Facebook\u2019s promotional features.<\/p>\n These features are surprisingly easy to use, so try a few promoted posts<\/a> and see if you notice an increase in engagement.<\/p>\n On the same note, tailor content to your audience (current donors, for example) and encourage them to share certain posts. Visit Facebook\u2019s Audience Optimization<\/a> guide for more information on how to target and engage your desired audience.<\/p>\n It\u2019s easy to use Facebook as a one-stop-shop destination for your audience. But it\u2019s time for nonprofits to begin using this platform as a means to get people to their website.<\/p>\n The number of people that see your posts will increase as your content gets likes, comments, and shares. This is because Facebook both promotes content that offers ways to engage and shows posts to friends of people who interact with the content. To continue broadening your audience, you\u2019ll need to post Facebook content with lots of opportunities for engagement.<\/p>\n Encourage clicks that direct back to your website by:<\/p>\n SocialFlow<\/a>, a company that promotes millions of videos on Facebook every month, found that though videos accounted for less than 1% of posts, they accounted for 7.15% of reach, 5.2% of likes, and 11.1% of shares.<\/p>\n While videos may take more time (and money) to create, your hard work will not be in vain. Creating videos may be intimidating at first, so start out small by telling the story of your nonprofit and the people you serve through video. This post<\/a> has some great examples of impactful stories.<\/p>\n Make your video stand out by:<\/p>\n Facebook Live<\/a> allows you to interact with your Facebook friends and followers in real time, and both people and Pages can \u201cgo live\u201d for up to 90 minutes. It\u2019s a great tool that your nonprofit can use to connect and engage with your audience.<\/p>\n Before you give it a try, be sure you set yourself up for success. Follow best practices such as:<\/p>\n Leverage the connections you have through all communication channels, including your website and other social media platforms, to help you promote your Facebook content and increase your reach.<\/p>\n Cross-promote your content across all channels by:<\/p>\n While some nonprofits are businesses are understandably concerned about the implications of these News Feed changes, there\u2019s no need to panic.<\/p>\n In fact, taking the steps to adjust your Facebook strategy today will definitely benefit your nonprofit in the long run. That\u2019s because there\u2019s power in recommendations and connections. Your nonprofit can thrive in the new Facebook environment if you work to create a loyal and engaged audience!<\/p>\n Let us know how you\u2019ve adapted your Facebook strategy in light of the News Feed changes the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":" Everyone\u2019s on Facebook, from your grandmother and sister to your hairdresser and best friend from 5th grade. And since the platform\u2019s been around for quite some time, most nonprofits are effectively using it to connect and engage with supporters. But, times are a changin\u2019! Facebook frequently updates their News Feed algorithm, and oftentimes, this has […]<\/p>\n","protected":false},"author":5,"featured_media":50296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-8120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/nonprofits-adapt-facebook-strategy-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/nonprofits-adapt-facebook-strategy-600x492.jpg","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/8120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=8120"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/8120\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/50296"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=8120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=8120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=8120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}An Emphasis on Video<\/h3>\n
6 Facebook Strategies Nonprofits Must Use To Stand Out Amidst News Feed Changes<\/h2>\n
1. Rely On Your Audience to Be Your Voice<\/h3>\n
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2.Consider Using Facebook Ads and Custom Audiences<\/h3>\n
“Tailor content to your audience (current donors, for example) and encourage them to share certain posts<\/em>…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
3. Consider Facebook A Channel<\/h3>\n
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4. Focus On Video<\/h3>\n
“While videos may take more time (and money) to create, your hard work will not be in vain<\/em>…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
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5. Try Facebook Live<\/h3>\n
![\"Facebook](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-06-30-at-8.56.21-PM-e1467837010154.png\")
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6. Use Outside Channels to Promote Facebook Content<\/h3>\n
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“Your nonprofit can thrive in the new Facebook environment if you create a loyal and engaged audience!<\/em>“<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n