{"id":7961,"date":"2016-07-20T00:00:00","date_gmt":"2016-07-20T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7961"},"modified":"2024-05-08T19:28:03","modified_gmt":"2024-05-08T19:28:03","slug":"fundraising-email-appeals-inspire-action","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/fundraising-email-appeals-inspire-action\/","title":{"rendered":"5 Tips To Writing Fundraising Email Appeals That Inspire Action"},"content":{"rendered":"

After hearing all of the ranting and raving, you finally decided to implement email marketing as part of your fundraising strategy<\/a>. So, you whipped together a quick email message, sent it off to your entire list, and assumed that the donations<\/a> would just start piling up.<\/p>\n

But, a few days later, you\u2019re surprised to see that there\u2019s nothing but crickets. \u201cWhat on earth happened?\u201d you think to yourself as you frantically reread your message for any offensive lines or glaring typos, \u201cEverybody said I had <\/i>to use email, but so far I\u2019m not impressed.\u201d<\/p>\n

Don\u2019t worry, you aren\u2019t the first to feel this way. Email<\/a> can definitely be an incredibly powerful tool for garnering more donations. But, that doesn\u2019t mean you can blanket your entire email list with random messages willy nilly and expect impressive results.<\/p>\n

No, crafting fundraising email appeals requires some thought, consideration, and planning. So, here are five tips to help you author fundraising email appeals that inspire your subscribers to take action\u2014right now!<\/p>\n

1. Use An Enticing Subject Line<\/h2>\n

In order for your email to be effective at bringing in donations, you need people to actually read it. And, what\u2019s the first step to reading an email? Opening it.<\/p>\n

\"Fundraising
\nYour subject line is your message\u2019s first impression\u2014and, ultimately, what subscribers use to determine whether or not your email is worth reading or instead is destined to head straight to the trash bin. Needless to say, it needs to be strong.<\/p>\n

When crafting a subject line for your fundraising email appeals<\/a>, remember to:<\/p>\n

Keep It Short:\u00a0<\/b>Briefer is better. Try to keep your subject line under 50 characters for the highest engagement.<\/p>\n

Be Clear:<\/b> It can be tempting to pull together a clever and creative subject line. But, in the end, you\u2019re better off being blunt and showing your subscribers exactly what they can expect from your message.<\/p>\n

Ask a Question:<\/b> Using this tactic in your subject line is a great strategy for drawing in more subscribers and increasing your open-rate.<\/p>\n

2. Incorporate Personalization<\/h2>\n

Yes, you might be sending this very same message to the hundreds of people on your email list. But, that doesn\u2019t mean you want your subscribers to feel that way\u2014you want your message to feel as personal as possible.<\/p>\n

Incorporating personalization is a great way to create more of a connection with your email recipients. Most email marketing tools make it easy for you to pull in things like a subscriber\u2019s first name or even their city. So, use that power to your advantage!<\/p>\n

It\u2019s well worth it. In fact, 74% of marketers<\/a> say that targeted personalization significantly increases customer engagement.<\/p>\n

“74% of marketers say that targeted personalization significantly increases customer engagement…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n

3. Emphasize Value<\/h2>\n

While you want to keep your email messages somewhat concise, that doesn\u2019t mean you want to totally skip over all of the important information that would actually inspire your subscribers to donate.<\/p>\n

It\u2019s important that you emphasize the impact that donations have in your fundraising email appeals. What exactly will their $20, $50, or even $500 achieve?<\/p>\n

“It\u2019s important that you emphasize the impact that donations have in your fundraising email appeals…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n

Remind your supporters of their role in the entire process to foster that sense of community<\/a> and encourage them to donate and be part of something bigger than themselves. Rather than feeling like their money is just leaving their wallet, they\u2019ll be able to attribute that donation to something tangible.<\/p>\n

4. Choose One Call to Action<\/h2>\n

In an ideal world, you could get your subscribers and supporters to do all sorts of things. They\u2019d follow your blog, \u201clike\u201d your Facebook page, and donate to your latest campaign. But, including all of these conflicting calls to action in your fundraising email appeals will only be confusing.<\/p>\n

\"Fundraising<\/p>\n

Instead, choose one specific and drive that point home throughout your email message<\/a>. It\u2019ll make it clear to your supporters what you want them to act on.<\/p>\n

Remember, just because you selected one call to action doesn\u2019t mean you can only say it once. You\u2019re free to drive them to that same action multiple different places in your email (such as a big \u201cDonate\u201d button and a link at the bottom of your email signature)\u2014just make sure the request is focused and consistent in all places.<\/p>\n

5. Utilize Powerful Language<\/h2>\n

Your email should be polished and professional. But, that doesn\u2019t mean that the language needs to be particularly stiff, formal, or ambiguous. Instead, you want to make your subscribers feel like you\u2019re talking directly to them in a way that\u2019s both friendly and direct.<\/p>\n

Make sure to use powerful verbs like \u201csupport\u201d, \u201cdonate\u201d, or \u201chelp\u201d to make it clear that you expect your supporters to take action. Tacking on critical words<\/a> like \u201cnow\u201d or \u201ctoday\u201d will instill a sense of urgency in your subscribers\u2014which is important if you want them to click through immediately.<\/p>\n

Email can be an undoubtedly powerful tool for fundraising\u2014but only if you plan can you use it effectively. Instead of cranking out half-hearted messages that won\u2019t resonate or inspire, use these five tips to write fundraising email appeals that are sure to encourage action!<\/p>\n

“Email can be an undoubtedly powerful tool for fundraising\u2014but only if you plan can you use it effectively…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"

After hearing all of the ranting and raving, you finally decided to implement email marketing as part of your fundraising strategy. So, you whipped together a quick email message, sent it off to your entire list, and assumed that the donations would just start piling up. But, a few days later, you\u2019re surprised to see […]<\/p>\n","protected":false},"author":5,"featured_media":50220,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-7961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/FundraisingAppeals-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/FundraisingAppeals-600x600.jpg","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=7961"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/50220"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=7961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=7961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=7961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}