{"id":7886,"date":"2021-01-29T00:00:00","date_gmt":"2021-01-29T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7886"},"modified":"2024-05-08T19:27:50","modified_gmt":"2024-05-08T19:27:50","slug":"fundraising-email-subject-lines","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/fundraising-email-subject-lines\/","title":{"rendered":"17 Fundraising Email Subject Lines To Improve Your Nonprofit&#8217;s Open Rates"},"content":{"rendered":"\n<p>Did you know that your fundraising email subject line could be limiting your email open rate? In fact, a whopping <a href=\"https:\/\/blog.hubspot.com\/sales\/subject-line-stats-open-rates-slideshare#sm.0016i5xrc1ckjdi6wc31mj851d5fd\" target=\"_blank\" rel=\"noreferrer noopener\">33% of email recipients open an email<\/a> based on the subject line alone, so it\u2019s really important to get it right!<\/p>\n\n\n\n<p>Email is one of the most important elements of online fundraising. It\u2019s a great way to <a href=\"https:\/\/www.causevox.com\/blog\/new-donor-cultivation\/\" target=\"_blank\" rel=\"noreferrer noopener\">retain donors<\/a> who have made a first gift. It\u2019s one of the most <a href=\"https:\/\/www.causevox.com\/blog\/fundraising-on-a-budget\/\" target=\"_blank\" rel=\"noreferrer noopener\">low-cost options<\/a> for getting your message to potential donors. <\/p>\n\n\n\n<p>And with <a href=\"https:\/\/www.causevox.com\/blog\/digital-marketing-nonprofit-fundraisers\/\" target=\"_blank\" rel=\"noreferrer noopener\">more and more fundraising moving online<\/a>, it\u2019s more important than ever that your organization has a solid plan for nurturing donors that includes ongoing email communication with donors.<\/p>\n\n\n\n<p>Your email could be filled with well-crafted and informative content, but if your audience doesn\u2019t even open the email, then all that work was in vain. <\/p>\n\n\n\n<p>There are many ways to beef up your subject lines, you just have to be creative and pique your reader\u2019s interest.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best Practices For Fundraising Email Subject Lines<\/strong><\/h2>\n\n\n\n<p>There are a few guiding principles you can use to build any subject line: urgency, curiosity, personalization, and timeliness\/relevance. <\/p>\n\n\n\n<p>Put these together in different combinations and you\u2019ll end up with a stellar subject line. Let\u2019s take a look at each one.<\/p>\n\n\n\n<p><strong>Urgency:<\/strong> You want to light a fire under your readers. Use words that get them moving. Action verbs are a great place to start, and you can add in urgency with words like \u201climited\u201d, or \u201cdeadline\u201d. Show your readers why they need to open this email <em>now. <\/em>Another approach to urgency is to entice your readers with something they simply must have: make them feel special or indicate that they\u2019ll receive a special deal if they click through.<\/p>\n\n\n\n<p><strong>Curiosity: <\/strong>Humans are curious creatures, and the best way to get your readers to click on that email is by making them wonder what\u2019s inside. You can do this with a variety of tactics: posing an interesting question, saying something that doesn\u2019t make sense without opening the email, using oddly specific numbers, or even sending an email without a subject line at all (we\u2019ll dive deeper into that option in a minute).<\/p>\n\n\n\n<p><strong>Personalization: <\/strong>Most mass mailers now have the option to add tokens that will add someone\u2019s name or other identifiers into an email or subject line. These are incredibly powerful tools and you want to take advantage of them. It makes your readers feel like you\u2019ve taken time to think about them. Even if you don\u2019t include their name, you can include other elements that will personalize the email. Segment your email lists and create a persona for each segment so that you can use words that will appeal to each group.&nbsp;<\/p>\n\n\n\n<p><strong>Timeliness\/Relevance: <\/strong>If you want your email subject line to do its work, you want to send it at the right time. A great example of this would be sending an email right at 5 p.m. and referencing a Happy Hour, but there are plenty of other ways it comes into play. With fundraising, time is generally of the essence. Fortunately, open rates increase when you express urgency in the subject line. Some words that you can use in your next email to highlight the importance of your email\u2019s contents include \u201curgent\u201d, \u201cbreaking\u201d, \u201cnow\u201d, \u201cimportant\u201d, and \u201ctomorrow\u201d. Also consider connecting your subject lines to larger times and events: if it\u2019s winter, reference the weather.&nbsp;<\/p>\n\n\n\n<p>These four basic principles help to drive all of the other tips and tricks that we know for great email subject lines. But they can seem a bit abstract. Let\u2019s take a look at some specific tactics:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use clear, understandable language. This isn\u2019t the time for you to flex your English degree. You want people to know what you\u2019re talking about.<\/li><li>Tell your audience what\u2019s coming&#8230;but not too much. If you have an interesting story or heartstring pull included in the body of your email, reference it in the fundraising email subject line. Give them an idea of what they\u2019ll see when they open the email. But you want to leave a bit of curiosity in there, so don\u2019t spoil the punchline.<\/li><li>Use emojis! If it aligns with your branding, emojis are a great way to make an email line feel personal and approachable.<\/li><li>Keep It Short: It can be tough to trim down your subject lines, but according to <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/02\/best-email-subject-line-length\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Monitor<\/a>, the most effective length is right around 7 words (that\u2019s 41 characters for those keeping track at home). This gets you the most opens and clicks.<\/li><li>Use The Right Words: Choose your words wisely and avoid those that could potentially decrease your open rate. A study by MailChimp found that some words often used in fundraising email subject lines can negatively impact an open rate. While it\u2019s almost impossible to avoid all of these when sending out a fundraising email, keep in mind that words like \u201chelping\u201d and \u201cfundraising\u201d are received more positively than \u201cdonate.\u201d<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/fundraising-email-subject-lines-words.png\" alt=\"Fundraising-email-subject-lines-words\" class=\"wp-image-45516\"\/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>Put those right words at the beginning. When people skim, they focus on the first and last words in a sentence, and your last words may get cut off on mobile. Front-load your most powerful words.<\/li><li>Pose a Question: When email recipients see a question in the subject line, they are forced to pause and think about the answer, naturally increasing the open rate.<\/li><li>Do A Test Run: A\/B testing is incredibly powerful and you want to take advantage of the fact that you can get hard data about your own audience. Your email platform will likely have the ability to do A\/B testing, which lets you send two versions of the same email and compare results. Try different variables in your subject line: length, punctuation, question vs. statement, etc. Don\u2019t forget to look at all the elements of what makes an email successful: open rates, unsubscribes, and click-throughs.<\/li><li>Have a recognizable sender name: instead of sending from a \u201cno-reply\u201d email, make sure that your emails come from a name your community knows. Your Executive Director is a great option: from [Executive Director] at [Organization].<\/li><li>Make people feel special. If you can use words like \u201cexclusive\u201d, \u201cprivate\u201d, or \u201climited\u201d, you tell your readers that they\u2019re getting something special. Show them that what\u2019s in the email is only for a select group.&nbsp;<\/li><li>Use numbers, and make them oddly specific when you can. This is a great way to elicit curiosity. If I see a subject line that says \u201cHere\u2019s why we need you to donate $3.88\u201d I\u2019ll be much more intrigued than if the same subject line said $5.<\/li><\/ul>\n\n\n\n\n\n<p>In addition to all these tips, there are a couple of important don\u2019ts in email subject lines as well. Keep a list of common <a href=\"https:\/\/damngoodwriters.com\/post\/spam-trigger-words\" target=\"_blank\" rel=\"noreferrer noopener\">spam triggers<\/a> like \u201ccash\u201d, \u201csave\u201d, or \u201cact now\u201d. These are the words you <em>don\u2019t<\/em> want to include.&nbsp;<\/p>\n\n\n\n<p>In addition, watch your use of punctuation: don\u2019t use all caps, or eVeRy oThEr LeTtEr capitalization. Be sparing in your use of exclamation points (you absolutely don\u2019t need three of them in a row). And a final tip to avoid spam filters: don\u2019t include a question and an exclamation in the same line.<strong><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Subject Line Formula<\/strong><\/h2>\n\n\n\n<p>If all of this sounds overwhelming, take a deep breath. There are some tried and true formulas that you can use to build solid email subject lines without losing your mind. Check them out:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>The Question: This one is pretty straightforward. Ask a question that resonates with readers and gets them thinking. A great example: \u201cDo you check your emails when you first wake up in the morning?\u201d You can also make the question about your mission: \u201cdo you want to help orphans find homes?\u201d<\/li><li>The Scarcity: Use numbers and urgency to show people that they\u2019re about to miss out on something. \u201cHurry! Only 3 consultation spots left.\u201d&nbsp;<\/li><li>The Announcement: If you have an event, class, campaign, or other new and exciting initiative, the announcement is a great choice. You can use words like \u201cintroducing\u201d or \u201cnew\u201d to get better open rates.&nbsp;<\/li><li>The How-To: Tell people what they\u2019ll learn in your email. You can use this in conjunction with a bit of a heartstring pull to get donors connected to your cause. \u201cHow to give struggling students the tools they need.\u201d<\/li><li>The Proof: Use specific numbers that show an exact benefit of your work. \u201cYou gave 200 families new homes last year.\u201d<\/li><li>The Personal Call-out: Use a name token to personalize the subject line, and add in a question or benefit that is specific to them: \u201cHey Tiffany, are you looking for ways to give back?\u201d<\/li><li>Numbered List: People LOVE numbers, so simply saying that you\u2019ll have a list of things in your email makes people more likely to open it. \u201c15 Reasons You Should Be at [Event]\u201d.<\/li><li>Curiosity Gap: We talked earlier about plenty of ways to elicit people\u2019s curiosity, but a great formula to use is \u201cWhat you don\u2019t know about __\u201d. You can fill in the blank with anything connected to your mission.<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>17 Fundraising Email Subject Lines To Improve Your Open Rate<\/strong><\/h2>\n\n\n\n<p>Now that you have an idea of what your fundraising email subject line should look like, here are 17 examples that you can use or modify for your next fundraising email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1) Impact Statement: \u201cHelp expand the statewide reach of women\u2019s viewpoints\u201d<\/strong><\/h3>\n\n\n\n<p>Readers want to be a part of the work that you\u2019re doing, and when you tell them that they can make a difference directly, they\u2019re more likely to click.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/impact-statement-subject-line.png\" alt=\"Fundraising-email-subject-lines-impact\" class=\"wp-image-44626\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2) The Question: \u201cCan we set up a call?\u201d<\/strong><\/h3>\n\n\n\n<p>This prompts your audience to open the email because it poses a question and encourages a reply. Plus, it\u2019s short and sweet.&nbsp;<\/p>\n\n\n\n<p>It&#8217;s a great way to easily engage a donor in a way that feels personal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/call.png\" alt=\"Fundraising-email-subject-lines-call\" class=\"wp-image-44627\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3) The Introduction: \u201cHello (First Name), I\u2019d like to introduce myself\u201d<\/strong><\/h3>\n\n\n\n<p>A personalized introduction is important, especially for prospective donors, and it sets the stage for working together in the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4) The Cheeky Subject Line: \u201cLet\u2019s talk dirty (data)\u201d<\/strong><\/h3>\n\n\n\n<p>When in doubt, get a little cheeky. A well-placed song lyric, quote, or common phrase can work to your advantage in hooking your audience into opening that email. <\/p>\n\n\n\n<p>Here\u2019s a <a href=\"https:\/\/www.everplans.com\/articles\/18-songs-that-make-you-want-to-give-to-charity\" target=\"_blank\" rel=\"noreferrer noopener\">fun list of some song lyrics<\/a> that may work well in your next fundraising email subject line. This one works especially well because it sounds inappropriate at first glance, and that always garners extra attention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/data.png\" alt=\"Fundraising-email-subject-lines-data\" class=\"wp-image-44628\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5) The Intriguing Subject Line: \u201cConfession time: we need you.\u201d<\/strong><\/h3>\n\n\n\n<p>This fundraising email subject line adds a bit of intrigue with the word confession. It makes it feel personal and increases the urgency of the ask by making it seem as if the reader is getting some secret, important information.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/confession-time.png\" alt=\"Fundraising-email-subject-lines-intrigue\" class=\"wp-image-44629\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6) The Prize-Focused Subject Line: \u201cBe an MVP for patients and Win a Trip to the Super Bowl.\u201d<\/strong><\/h3>\n\n\n\n<p>While this subject line isn\u2019t personalized, it feels like it is because it directly addresses the reader. <\/p>\n\n\n\n<p>Plus it helps to inspire donors by letting them imagine themselves as an \u201cMVP\u201d. It ties everything together with the Super Bowl theme makes it relevant to culture and is a prize that will get donors excited.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/mvp.png\" alt=\"Fundraising-email-subject-lines-prize\" class=\"wp-image-44630\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7) The Deadline: \u201cFinish your 2020 donations before December 31!\u201d<\/strong><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/fundraising-email-subject-lines-dec-31.jpg\" alt=\"fundraising-email-subject-lines-dec-31\" class=\"wp-image-45518\"\/><\/figure><\/div>\n\n\n\n<p>Fundraising emails that mention a holiday or the year-end open at higher rates, so take advantage of this fact if you\u2019re running an <a href=\"https:\/\/www.causevox.com\/blog\/6-steps-create-email-nurturing-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaign <\/a>on or around a holiday. <\/p>\n\n\n\n<p>You can add even more urgency by telling your donors that they have a deadline.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8) The Urgent Question: \u201cCan we count on your support today?\u201d<\/strong><\/h3>\n\n\n\n<p>This subject line poses a question and then cuts to the chase with a timeframe that doesn\u2019t feel overly aggressive. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/challenge.png\" alt=\"Fundraising-email-subject-lines-urgent\" class=\"wp-image-44631\"\/><\/figure>\n\n\n\n<p>The example from MeetEdgar is a great variation on the theme: it introduces a specific campaign for a specific day and adds a question that draws in the reader.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9) The Follow-Up: \u201cDid you find what you needed?\u201d<\/strong><\/h3>\n\n\n\n<p>This is a great fundraising email subject line to send out to those that visited your website and <a href=\"https:\/\/www.causevox.com\/blog\/grow-nonprofit-email-list\/\" target=\"_blank\" rel=\"noreferrer noopener\">provided their email address in exchange<\/a> for something such as exclusive content.<\/p>\n\n\n\n<p>The email, of course, would build on that question by asking the prospect to consider a financial contribution if they felt that the information they received was valuable.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10) The \u201cOne last thing\u2026\u201d<\/strong><\/h3>\n\n\n\n<p>When you send out your last fundraising email, make it known upfront that it\u2019s the last chance to give. Including the number one will make the email stand out in the inbox in general. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/one-last-thing.png\" alt=\"Fundraising-email-subject-lines-one-thing\" class=\"wp-image-44632\"\/><\/figure>\n\n\n\n<p>This example from NTEN creates a curiosity gap and uses the reader\u2019s name to make it personal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11) The Last-Chance: \u201cToday is the last day\u201d<\/strong><\/h3>\n\n\n\n<p>Use an urgent tone to get your point across, especially near the end of an <a href=\"https:\/\/www.causevox.com\/blog\/4-ways-to-use-email-for-online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">email campaign<\/a>. You can change up your language, but using words like \u201cfinal\u201d, \u201clast\u201d, or \u201cend\u201d gives people a sense of urgency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/final-hours.png\" alt=\"Fundraising-email-subject-lines-final-hours\" class=\"wp-image-44633\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">12. The New Announcement: \u201cAnnouncing the first-ever&#8230;\u201d<\/h3>\n\n\n\n<p>On the other side of the spectrum, sharing that you\u2019re introducing something new is a great way to build excitement. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/announcing.png\" alt=\"Fundraising-email-subject-lines-announcement\" class=\"wp-image-44634\" width=\"840\" height=\"140\"\/><\/figure>\n\n\n\n<p>Words like &#8216;announcement,&#8217; &#8216;new,&#8217; or &#8216;first&#8217; give the impression that your readers are getting in on the ground floor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">13. The Client Story: \u201cMeet Yasmin and Ahmad\u201d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/story.png\" alt=\"Fundraising-email-subject-lines-story\" class=\"wp-image-44635\"\/><\/figure>\n\n\n\n<p>This is a great heading that you can change up to fit your mission. It\u2019s simple and short which gets eyes on it, it hints at a story that will be in the email, and it lets you share the story of those impacted by your organization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">14. Reverse-Psychology: &#8220;Do not open this email&#8221;&nbsp;<\/h3>\n\n\n\n<p>Sure it seems silly, but reverse psychology really does work. Telling someone <em>not<\/em> to do something is a surefire way to make them want to do it. <\/p>\n\n\n\n<p>You can use this kind of a subject line for different contexts: \u201cDo not open this email if you don\u2019t want to make a difference,\u201d if you\u2019re asking for a donation, or \u201cDo not open this email if you want to miss the best event of the year,\u201d if you\u2019re announcing a gala or other event.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">15. The invite: \u201cAn invitation from our very special guest\u201d<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/invite.png\" alt=\"Fundraising-email-subject-lines-guest\" class=\"wp-image-44636\"\/><\/figure>\n\n\n\n<p>This subject line does a few important things. It makes the reader feel important because it says that it\u2019s an invitation (you only send invites to people you care about). It creates a sense of curiosity and mystery because it doesn\u2019t reveal the special guest. And it pushes the reader to click to find out who that special guest is.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">16. The List: \u201cTop 10 SEL tools right now\u201d<\/h3>\n\n\n\n<p id=\"block-79e68d3d-777f-49d0-b44e-ac74ca804190\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"224\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/top-10-sel-tools-right-now.jpg\" alt=\"screenshot of top 10 SEL tools right now from reallygoodstuff.com\"><\/p>\n\n\n\n<p>Readers want to learn something new, and when a subject line hints that you\u2019re about to teach them something, they are much more likely to open the email.<\/p>\n\n\n\n<p>This subject line does a lot of things right. It includes a number, which increases clicks. It promises tools, which means readers know what to expect and know that they get something out of opening the email. And it says \u201cright now\u201d which increases the urgency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">17.  No subject line<\/h3>\n\n\n\n<p>That\u2019s right. One of the most powerful subject lines is to not include a subject line at all. According to <a href=\"https:\/\/blog.hubspot.com\/sales\/sales-email-subject-never-try\" rel=\"noopener\">HubSpot<\/a>, emails with no subject line are opened 8% more than those with a subject line.&nbsp;<\/p>\n\n\n\n<p>This isn\u2019t a great choice for an opening email, but for established contacts it can work wonders.<\/p>\n\n\n\n\n\n<p>We all know just how easy it is to skip over emails we simply aren\u2019t interested in. Make your email recipients want to read your emails by writing intriguing fundraising email subject lines. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Start Using Your Digital Marketing Skills For Fundraising With CauseVox Today<\/h2>\n\n\n\n<p>You need a systematic approach to digital marketing to build your audience for fundraising. You also need the right tools.&nbsp;<\/p>\n\n\n\n<p>CauseVox has easy to use donation pages that you can brand and embed on your own site. Less hassle so you can focus on your mission. Plus, with stellar customer support, you\u2019ll never have to talk to a robot when you have a question.<\/p>\n\n\n\n<p>If you\u2019re ready to start optimizing, let CauseVox make the process more simple with less clunk. You\u2019ll find yourself a master marketer in no time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><a href=\"https:\/\/www.causevox.com\/donation-page\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Power up your fundraising with CauseVox.<\/strong><\/a><\/h4>\n\n\n\n<p><em>This post was originally published on 5\/28\/16 and updated on 1\/29\/21.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that your fundraising email subject line could be limiting your email open rate? In fact, a whopping 33% of email recipients open an email based on the subject line alone, so it\u2019s really important to get it right! Email is one of the most important elements of online fundraising. It\u2019s a great [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":49944,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-7886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/fundraising-email-subject-lines-improve-your-nonprofit-open-rates-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/fundraising-email-subject-lines-improve-your-nonprofit-open-rates-600x492.jpg","author_info":{"display_name":"Jenna Notarfrancesco","author_link":"https:\/\/www.causevox.com\/author\/jenna\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=7886"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/49944"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=7886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=7886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=7886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}