When it comes to marketing, email has consistently been a reliable communication tool for nonprofits. With a relatively short time and resource investment, nonprofits can target a specific audience, personalize an email\u2019s content, and schedule it for release.<\/p>\n
And while email marketing boasts a high return on investment for the average nonprofit, you should continuously be working to improve your email effectiveness.You want your audience<\/a> to open and click through your emails, so make sure they do!<\/p>\n Here are 6 nonprofit email marketing stats on how people engage with email that you should keep in mind when creating your own nonprofit email marketing plan<\/a>.<\/p>\n What if I told you that you are losing money, and your audience, to spam folders? In fact, a nonprofit loses out on around $14,000 per year<\/a> because up to 12% of their emails are categorized as spam.<\/p>\n People can\u2019t engage with you if they don\u2019t even see your email, so here are some tactics that you can incorporate based on these nonprofit email marketing stats to ensure that you pass an inbox spam filter:<\/p>\n MailChimp found that the average open rate<\/a> for nonprofit email marketing is 25.96%, compared to the universal email open rate of 6%. And yes, 26% is a lot better than 6%, but it still means that about three quarters of your audience isn\u2019t opening your emails.<\/p>\n Remedy this by incorporating some of these best practices:<\/p>\n You have a quarter of email recipients opening your emails, but are they clicking through and reading your content? Not necessarily.<\/p>\n The average click through rate for nonprofits<\/a> is a dismal 3.05%, but there\u2019s hope. Emails with social sharing buttons<\/a> increase click through rates by as much as 158%<\/a>. So don\u2019t hesitate when deciding to add those buttons to Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. Social media and email work hand-in-hand to increase your exposure.<\/p>\n While it does take some extra effort to customize emails based on your audience, you\u2019ll reap the rewards of the extra work. Personalized emails increase click through rates by an average of 14%<\/a> and conversion rates (an action such as a newsletter sign up or donation) by 10%.<\/p>\n These nonprofit email marketing stats prove that people are more likely to read through your nonprofit\u2019s emails if they notice personalization, such as:<\/p>\n Campaign Monitor<\/a> found that about 53% of emails are opened on mobile devices, which means that your nonprofit’s emails need to be optimized for mobile.<\/p>\n Chances are, your emails contain links back to your website, and if your readers can\u2019t get the information they\u2019re looking for on your website, they\u2019re bound to stop looking.<\/p>\n Ensure that your email is mobile optimized by doing the following:<\/p>\n In the world of email, there\u2019s a fine line between too little and too many. Who Is Hosting This?<\/em> found that sending four emails in a month (as opposed to one), increases the number of people opening those emails. MailChimp found similar results<\/a>.<\/p>\n That doesn\u2019t mean you have to start sending weekly emails, especially if you don\u2019t have the time or content to make the effort worthwhile. With these nonprofit email marketing stats in mind, try testing communication frequency <\/a>on a sample audience (such as one of your donor segments) and then adjusting the numbers you send out on a monthly basis based on the response.<\/p>\n When it comes to marketing, email has consistently been a reliable communication tool for nonprofits. With a relatively short time and resource investment, nonprofits can target a specific audience, personalize an email\u2019s content, and schedule it for release. And while email marketing boasts a high return on investment for the average nonprofit, you should continuously […]<\/p>\n","protected":false},"author":5,"featured_media":50180,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-7854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/nonprofit-email-marketing-engagement-stats-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/nonprofit-email-marketing-engagement-stats-600x492.jpg","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7854","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=7854"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7854\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/50180"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=7854"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=7854"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=7854"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}1) Your Emails May Be Sent To The Spam Folder<\/h2>\n
“A nonprofit loses out on around $14,000 per year because up to 12% of their emails are categorized as spam…”<\/em> <\/i> tweet this<\/span><\/a><\/h3>\n
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2) A Quarter Of Recipients Open Your Email<\/h2>\n
“The average open rate for nonprofit emails is 25.96%, compared to the universal email open rate of 6%…” <\/em>tweet this<\/i><\/span><\/a><\/h3>\n
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3) Social Media Increases Click Through Rates<\/h2>\n
“Emails with social sharing buttons increase click through rates by as much as 158%…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
4) Customization Is Key<\/h2>\n
“Personalized emails increase click through rates by an average of 14% and conversion rates by 10%…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
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5) People Read Your Emails On Mobile Devices<\/h2>\n
“53% of emails are opened on mobile devices, which means your nonprofit’s emails need to be optimized for mobile…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
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6) Send Out The Right Number of Emails<\/h2>\n
“Sending four emails in a month (as opposed to one), increases the number of people opening those emails…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n
\n<\/strong><\/strong>Now is the time to create an email marketing plan that works for your organization by improving your reach and audience response using some of the nonprofit email marketing stats shown above. After all, email marketing for nonprofits isn\u2019t just about bringing in donations<\/a>, but educating your contacts and, most importantly, staying connected.<\/p>\n","protected":false},"excerpt":{"rendered":"