{"id":7769,"date":"2016-05-05T00:00:00","date_gmt":"2016-05-05T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7769"},"modified":"2024-05-08T19:27:41","modified_gmt":"2024-05-08T19:27:41","slug":"storytelling-grid","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/storytelling-grid\/","title":{"rendered":"Quick Tip: How To Use A Storytelling Grid To Develop Stories"},"content":{"rendered":"

Stories have the power to rally individuals and transform communities. Unfortunately, it\u2019s an uphill battle for most nonprofits.<\/p>\n

You may be struggling with leveraging stories for your crowdfunding campaign<\/a>, your bosses may not understand what storytelling is, or maybe you\u2019re just not sure where to start.<\/p>\n

There\u2019s a solution!<\/p>\n

At 16NTC<\/a>, we shared how you can master storytelling by creating a Storytelling Grid<\/strong>.<\/p>\n

\"storytelling<\/p>\n

The Storytelling Grid is a framework you can use for storytelling for your crowdfunding campaign. It contains two dimensions: Beat and Channel.<\/p>\n

“The Storytelling Grid is a framework you can use for storytelling for your crowdfunding campaign…”<\/em> <\/i> tweet this<\/span><\/a><\/h3>\n

Let\u2019s take a quick look on how you can use this to navigate your storytelling.<\/p>\n

Beats<\/h2>\n

These are the content themes that you can share as part of stories. Think of this as the content\u2019s substance that you can create and share.<\/p>\n

There are four common beats in the Storytelling Grid.<\/p>\n

Impact<\/h3>\n

Impact beats are stories of how your work matters<\/a>. It shows how your project or programs have been effective and how it has changed the lives of people.<\/p>\n

\"storytelling<\/p>\n

Commonly, these are qualitative personal narratives and testimonials, as well as quantitative data on impact.<\/p>\n

Plot<\/h3>\n

This beat is the narrative of your campaign or cause.<\/p>\n

One of the most underutilized storytelling devices is plot. A campaign plot is the sequence of events that includes the characters, conflict, and resolution. By using a plot, you can draw a reader into your campaign on an emotional level, more so than just presenting the problem and your solution.<\/p>\n

“By using a plot, you can draw a reader into your campaign on an emotional level…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n

Three common plots include:<\/p>\n

    \n
  • Overcoming the monster <\/strong>– You set out to defeat a deadly force or antagonist that threatens your home and community.<\/li>\n
  • Rags to riches<\/strong> – You or someone that you help starts out as poor and downtrodden, but rises in the world through wealth, status, love, and more.<\/li>\n
  • The quest<\/strong> – You and your companions set out to acquire an important object or reach a destination, encountering perils and obstacles along the way.<\/li>\n<\/ul>\n

    To learn more about plots and how to use them for crowdfunding campaigns, download our free ebook, Hollywood Storylines for Nonprofit Crowdfunding.<\/h4>\n

    News & Progress<\/h3>\n

    This beat is what is 99% of nonprofit crowdfunding campaigns share. These are updates and recent happenings that are tied to the campaign.<\/p>\n