{"id":7728,"date":"2016-04-28T00:00:00","date_gmt":"2016-04-28T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7728"},"modified":"2024-05-09T16:52:44","modified_gmt":"2024-05-09T16:52:44","slug":"snapchat-for-nonprofits","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/snapchat-for-nonprofits\/","title":{"rendered":"What’s The Deal With Snapchat For Nonprofits?"},"content":{"rendered":"

I have to admit that, like many others, I was a bit skeptical of Snapchat at first. For many of us, the whole idea of images that delete themselves after being viewed on a mobile device just didn\u2019t make sense from either a social or marketing perspective. Really how can this help nonprofits engage supporters and raise money online<\/a>?<\/p>\n

Boy, was I wrong.<\/p>\n

Snapchat is an extremely popular mobile application available on Android and iOS platforms, and it is transforming the way we share information with our networks.<\/p>\n

It is such a hit with millennials: especially those between the ages of 18 to 29. In fact, as of mid-2015<\/a>, there were over 100 million total users and 30% of all millennials had a Snapchat account.<\/p>\n

\"Snapchat<\/p>\n

From a marketer\u2019s perspective, it may seem odd that Snapchat would be an effective marketing tool for a nonprofit. However, some nonprofits and\u00a0brands\u00a0are finding concrete success in viewer engagement<\/a> with this social media platform.<\/p>\n

Let\u2019s take a look at 4 nonprofits driving impact through Snapchat.<\/p>\n

United Way- Driving Impact Through Targeting Demographics<\/h2>\n

One great reason why you should definitely consider using Snapchat sooner rather than later is because, as stated above, the demographics of current users are fairly specific.<\/p>\n

\"Snapchat<\/p>\n

So, this marketing platform is great for a nonprofit like United Way that has a traditionally older donor base because of their popular employee giving campaigns (fundraising in the workplace).<\/p>\n

Snapchat allows them to focus on attracting the attention of a younger population, ultimately helping to maintain relevancy in our shifting world of fundraising.<\/p>\n

By using Snapchat, United Way and other nonprofits are targeting a generally untapped population: teens and young adults.<\/p>\n

“With Snapchat, United Way and other nonprofits are targeting a generally untapped population: teens and young adults….”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n

Snapchat helps to broaden their audience with a new demographic, further driving impact with a\u00a0potential increase in donations<\/a> and action.<\/p>\n

Save the Children- Driving Impact Through Authenticity<\/h2>\n

There\u2019s a lot that can be said for authenticity, and Snapchat helps to provide that for a nonprofit. Take Save the Children<\/a>, a nonprofit that promotes children\u2019s rights worldwide. Their account features stories about their work in places like Africa and South America.<\/p>\n

“There\u2019s a lot that can be said for authenticity, and Snapchat helps to provide that for a nonprofit…”<\/em> <\/i> tweet this<\/span><\/a><\/h3>\n

What\u2019s impressive about Save the Children is that they are able to give their Snapchat friends a glimpse into their work through the stories they share. Take this video, for example:<\/p>\n