{"id":7559,"date":"2016-04-11T00:00:00","date_gmt":"2016-04-11T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7559"},"modified":"2024-05-09T16:52:45","modified_gmt":"2024-05-09T16:52:45","slug":"connect-donors-social-media","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/connect-donors-social-media\/","title":{"rendered":"4 Ways To Use Social Media To Authentically Connect With Your Donors"},"content":{"rendered":"

Part 1 of this series on how to authentically connect with your donors<\/a> dealt with developing relationships with real people. Face-to-face interactions and tactile methods of relationship building are critical. Today is all about leveraging social media as a key relationship-building tool.<\/p>\n

Before moving forward, if you need to brush up on your overall understanding of social media and how to use the most popular platforms, be sure to check out CauseVox\u2019s Comprehensive Guide To Social Media For Nonprofit Crowdfunding<\/a> for great information on how to maximize your influence online.<\/p>\n

Social media is here to stay, and with it you have an incredible opportunity to reach beyond geography into the lives of prospective and current donors.<\/p>\n

To have maximum influence and impact, you must focus on building authentic connections. In the fast paced world of status updates, tweets, pins, and the \u2018like\u2019 (pun intended) how do you do that?<\/p>\n

Successful nonprofits utilize social media platforms to cultivate meaningful relationships with their donors by posting regular content, by posting content that adds value to their audience, by engaging in dialogue and discussion, and by inviting people into the bigger story they are telling through their efforts.<\/p>\n

4 Social Media Tips That Will Help You Authentically Connect With Your Donors<\/h2>\n

1) Post Regular Content\u2026Just Not Too<\/em> Regular<\/h3>\n

A common question we receive is, \u201cHow often do I post to social media outlets?\u201d The answer is often, but not too often. If you do not post frequently enough, your mission will fall through the cracks of rapidly updating newsfeeds. If you post too frequently you risk drowning out your own voice, losing followers, and possibly donors.<\/p>\n

“If you post too frequently you risk drowning out your voice, losing followers, and possibly donors.”<\/em><\/i> tweet this<\/span><\/a><\/h3>\n

The quantity of posts varies depending on your platform. \u00a0LinkedIn<\/a> recommends posting to Facebook only once or twice per day during peak times of engagement<\/a>. \u00a0Any more than this causes your audience to experience \u201cstatus deafness.\u201d Your extra efforts actually can deplete your impact.<\/p>\n

However, it is appropriate, and even expected to post to Twitter multiple times per day<\/a>. Original tweets and re-tweets both count towards your content production, and give your non-profit the visibility you are looking for.<\/p>\n

2) Post Quality Content That Adds Value To Your Audience<\/h3>\n

Posting quality content is a must if you are genuinely interested in cultivating relationships with your audience. Merely posting content for the sake of meeting a quota is a waste of your time, and your audience will not engage.<\/p>\n

People are inundated with information and micro-updates, and as a result have become very adept at picking and choosing what content to invest in. If your content does not add any value to their lives, they are going to pass.<\/p>\n

Grey2K, a nonprofit fighting for greyhound protection laws, does an excellent job utilizing Twitter<\/a> to share value-added content. The organization posts regular, informative content that draws their audience in with news, updates, stories, and more.<\/p>\n

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April is #AdoptAGreyhound<\/a> month. Find an adoption group near you! https:\/\/t.co\/EahK5cuVgx<\/a> pic.twitter.com\/7P1rDvmUyO<\/a><\/p>\n

\u2014 GREY2K USA (@GREY2KUSA) April 4, 2016<\/a><\/p><\/blockquote>\n