{"id":7426,"date":"2016-06-14T00:00:00","date_gmt":"2016-06-14T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7426"},"modified":"2024-05-08T19:09:44","modified_gmt":"2024-05-08T19:09:44","slug":"grow-nonprofit-email-list","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/grow-nonprofit-email-list\/","title":{"rendered":"Techniques To Grow Your Nonprofit Email List"},"content":{"rendered":"<p><a href=\"https:\/\/www.causevox.com\/blog\/email-strategies-engage-nonprofit-community\/\">Email marketing<\/a> is an effective way to stay connected with your audience, offer them opportunities for engagement, secure <a href=\"https:\/\/www.causevox.com\/donation-page\/\">donations<\/a>, and show them the impact your organization is making. But before you start sending out targeted emails, you need to grow your nonprofit&#8217;s email list.<\/p>\n<p>Your nonprofit can gather email addresses in a variety of ways, including through your website, social media, direct mail, and in-person. With a little planning and creativity, you can easily grow your nonprofit\u2019s email list. Here are some effective techniques to help bulk up your email contacts.<\/p>\n<h2>How To Grow\u00a0Your Nonprofit&#8217;s Email List<\/h2>\n<h3>Website Features<\/h3>\n<p>In an ideal world, as soon as your visitor comes to your website, you\u2019d collect their email address and other contact information. The key is to have the right website tools in place to make this easy for your visitors.<strong><strong>\u00a0<\/strong><\/strong><\/p>\n<p>Optimize your website for email collection using these features:<\/p>\n<ul>\n<li>Landing Page: The <a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/32566\/Why-Landing-Pages-Are-an-Indispensable-Part-of-Marketing.aspx\" target=\"_blank\" rel=\"noopener nofollow\">landing page<\/a> is one of the most important parts of your website. This feature can be set up to capture your visitor\u2019s contact information. You can also customize the landing page based on how your visitor arrives at your website and promote personalized offers (newsletter subscription, donation form) in exchange for an email address.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7899\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-05-13-at-12.33.39-PM-e1464381257848.png\" alt=\"World Help landing page\" width=\"740\" height=\"395\" \/><\/p>\n<ul>\n<li>Popups:\u00a0Popups are surprisingly effective in collecting emails. Your nonprofit can use them in a variety of ways. Most often, a popup has a very straightforward message that includes a headline and a call to action. For example, your nonprofit can encourage visitors to sign up for your <a href=\"https:\/\/www.causevox.com\/blog\/top-email-newsletter-services\/\" target=\"_blank\" rel=\"noopener\">newsletter<\/a>.<\/li>\n<\/ul>\n<p>Here are two types of popups that you can place on your website:<\/p>\n<ol>\n<li>Timed Popup: Your analytics tool (ie. Google Analytics) can tell you how long visitors stay on your website. With this information, you can set a timer so that <a href=\"https:\/\/wiredimpact.com\/blog\/use-pop-ups-nonprofits-website\/\" target=\"_blank\" rel=\"noopener nofollow\">a popup appears before your visitors leave your site.<\/a><\/li>\n<li>Page Read Popup: Popups can be set to appear once a visitor scrolls a certain percentage down your page. Since we know that most visitors don\u2019t make it all the way to the bottom of a site, the percentage should be set to reach a maximum audience.<\/li>\n<\/ol>\n<p>There are many free and affordable popup services available online for those new to this marketing technique.<\/p>\n<ul>\n<li><a href=\"https:\/\/popupdomination.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Popup Domination<\/a> offers both a WordPress plugin and a standalone service that connects right to your website.<\/li>\n<li><a href=\"https:\/\/leadin.hubspot.com\/\" target=\"_blank\" rel=\"noopener nofollow\">LeadIn<\/a>\u00a0by HubSpot is a free email capture form that is easy to implement on your website and provides other insights into who visitors are to your website.<\/li>\n<li><a href=\"https:\/\/www.screenpopper.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Screen Popper<\/a> provides an simple format for websites and offers customizable plans for virtually any sized organization.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7900\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-05-13-at-12.47.30-PM-e1464381352976.png\" alt=\"popup\" width=\"740\" height=\"428\" \/><\/p>\n<h3>Content<\/h3>\n<p>Exclusive <a href=\"https:\/\/www.causevox.com\/blog\/5-unusual-places-find-content-ideas\/\">content<\/a> is often used to entice a first-time visitor to your website, thereby giving you an opportunity to capture their email address.<\/p>\n<p>While there are dozens of ways to amp up your content, here are 3 things that you can incorporate into your marketing plans right away.<\/p>\n<ul>\n<li>Subscriber-Only Content: Some website visitors aren\u2019t likely to share their information unless they receive something in return, and that\u2019s one of the reasons why subscriber-only content works. Offer ebooks, whitepapers, and other resources to your readers in exchange for an email address.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7901\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-05-13-at-1.25.11-PM-e1464381424302.png\" alt=\"Content\" width=\"740\" height=\"370\" \/><\/p>\n<ul>\n<li>Create Evergreen Content: One of the best ways to attract visitors time and again to your website, thus collecting their email in the process, is to write valuable evergreen content. A focus on expert, timeless content will build your credibility and ensure that you bring visitors, new and old, to your website. For a some great tips for writing evergreen content, browse this <a href=\"https:\/\/blog.hubspot.com\/insiders\/creating-evergreen-content\" target=\"_blank\" rel=\"noopener nofollow\">blog post<\/a>.<\/li>\n<li>Host Webinars: Is your nonprofit breaking the mold? Do you have stellar staff doing amazing work and you want to share your expertise around a specific subject? You may want to think about <a href=\"https:\/\/contentmarketinginstitute.com\/2011\/12\/7-tips-webinar-success\/\" target=\"_blank\" rel=\"noopener nofollow\">hosting a webinar<\/a>. Not only will you be adding emails to your list, \u00a0you&#8217;ll have the added bonus of engaging and educating people about your work.<\/li>\n<\/ul>\n<h3>Social Media<\/h3>\n<p>Social media in and of itself is a very engaging marketing tool because it often inspires action. Encourage your <a href=\"https:\/\/www.causevox.com\/blog\/audit-nonprofits-social-media-strategy-2016\/\">social media<\/a> audience to visit your website with incentives, good content, and links back to your website.<\/p>\n<p>Collect email addresses via social media using these 3 techniques:<\/p>\n<ul>\n<li>Update Your Bios: Aside from your nonprofit\u2019s name and mission, your social media bios should include a link to a landing page on your website.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7902\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-05-13-at-12.56.58-PM-e1464381475805.png\" alt=\"causevox facebook bio\" width=\"740\" height=\"525\" \/><\/p>\n<ul>\n<li>Make Your Posts Count: Try adding a call to action in the occasional social media post to give your visitors a chance to engage. Ask your viewers to head to your website to \u201clearn more\u201d or \u201cget involved\u201d, where they\u2019ll be prompted to input their contact information.<\/li>\n<\/ul>\n<ul>\n<li>Take Advantage of Facebook\u2019s Features: Facebook has a handy email signup tab that your nonprofit can use to acquire email addresses. Enable this setting using <a href=\"https:\/\/apps.facebook.com\/email_signup\/pages\/\" rel=\"noopener\">the email tab application<\/a>.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-7903\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/Screen-Shot-2016-05-13-at-1.14.07-PM-e1464381540710.png\" alt=\"Carlisle Family YMCA Facebook\" width=\"740\" height=\"499\" \/><\/p>\n<h3>In Person Networking and Events<\/h3>\n<p>It\u2019s easy to forget that you aren\u2019t limited to capturing emails online. Before technology ruled our lives, we gathered contact information the old-fashioned way&#8211; in person!<\/p>\n<p>Gather emails at events like your campaign kickoff, fundraisers, and other networking functions. \u00a0And don\u2019t feel limited to your own events. Try talking to your local Chamber of Commerce or Young Professionals Association about hosting a gathering to expand your audience and grow your email list.<\/p>\n<h3>Direct Mail<\/h3>\n<p>In many cases, your nonprofit may send correspondence through direct mail. This is especially common with established nonprofits and those that have built a donor base offline.<\/p>\n<p>But just because you connect with these folks through snail mail doesn\u2019t mean that you shouldn\u2019t ask for an email address.<\/p>\n<p>Encourage your direct mail contacts to opt-in to emails by sending them an insert with information about how to connect in your next round of direct mail, with a thank you, or included with a donation receipt.<\/p>\n<p>Building an email list takes time, but the benefits of growing your nonprofit\u2019s email list are worth it. Nonprofits that connect with their contacts via email oftentimes notice that their donors are more engaged and informed because the information they receive is regular and relevant.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is an effective way to stay connected with your audience, offer them opportunities for engagement, secure donations, and show them the impact your organization is making. But before you start sending out targeted emails, you need to grow your nonprofit&#8217;s email list. Your nonprofit can gather email addresses in a variety of ways, [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":50052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-7426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/grow-nonprofit-email-list-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/grow-nonprofit-email-list-600x492.jpg","author_info":{"display_name":"Candace Cody","author_link":"https:\/\/www.causevox.com\/author\/candace\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=7426"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7426\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/50052"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=7426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=7426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=7426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}