{"id":7218,"date":"2011-05-16T00:00:00","date_gmt":"2011-05-16T00:00:00","guid":{"rendered":"http:\/\/blog.causevox.com\/?p=504"},"modified":"2024-05-08T19:08:48","modified_gmt":"2024-05-08T19:08:48","slug":"how-the-aventure-project-raised-over-23000-in-one-day","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/how-the-aventure-project-raised-over-23000-in-one-day\/","title":{"rendered":"How The Adventure Project Raised Over $23,000 In One Day"},"content":{"rendered":"

\"The<\/a><\/p>\n

“Raising $10K in a single day would\u2019ve been impossible without CauseVox.” <\/strong>\u2013 Becky Straw, The Adventure Project<\/em><\/p>\n

This case study discusses how a six-month-old non-profit start-up, The Adventure Project<\/a> (TAP), raised over $23,000 in a single day through their TypeTap campaign site<\/a>. In addition, their campaign strategy, techniques, results, and lessons learned are discussed in detail.<\/p>\n

About The Adventure Project<\/strong>
\nThe Adventure Project is a non-profit organization established to increase investments in positive social enterprises around the world. It was founded in November 2010 by Becky Straw & Jody Landers, who met while traveling through Liberia, West Africa. Currently, TAP has two full-time staff, 10 chapters throughout the country, and over 800 individual donors.<\/p>\n

TypeTAP Campaign<\/strong>
\nTAP organized a one-day fundraising campaign, called TypeTAP, on World Water Day (March 22nd 2011). TAP signed up 150 bloggers from around the globe to mobilize their readers to take part in a Water Revolution. The goal was to raise $10,000 in 24 hours to support a water well mechanics program in India, run by WaterAid. If they met their goal, The Prem Rawat Foundation<\/a> (TPRF) would provide a matching grant of $10,000.<\/p>\n

The idea came from two of TAP\u2019s tribe members, who suggested the blogging campaign as a way to raise funds for TAP\u2019s water campaign<\/a>. TAP has a \u201cTribe\u201d of over 300 volunteers around the country. They raise awareness and funds for TAP\u2019s social ventures.<\/p>\n

Campaign Techniques<\/strong>
\nDuring the campaign, TAP used several techniques to reach their goal.<\/p>\n