{"id":7198,"date":"2011-02-11T00:00:00","date_gmt":"2011-02-11T00:00:00","guid":{"rendered":"http:\/\/blog.causevox.com\/?p=288"},"modified":"2024-05-08T19:07:15","modified_gmt":"2024-05-08T19:07:15","slug":"your-brand-is-more-than-a-logo","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/your-brand-is-more-than-a-logo\/","title":{"rendered":"Your Brand Is More Than A Logo"},"content":{"rendered":"<p>A logo is just one part of your brand. At a general level, your brand is how your audience perceives and identifies you. Your brand is holistic; the mission, audience, and personality of your organization drive it.<\/p>\n<p>This foundation sets the course of your messaging platform (copywriting\/storytelling) and visual identity. The visual identity includes the logo, color palette, typography, imagery, and graphics that represent your organization.<\/p>\n<p>What\u2019s so important about visual identity?\u00a0 A strong visual identity helps supporters resonate with your organization. It helps them connect and identify with you at an emotional level. This creates a stronger relationship with supporters and donors. Stronger relationships mean better fundraising.<\/p>\n<p>As a next step, think about these questions about your organization:<\/p>\n<ul>\n<li>How do we want to be known? How do we want supporters to feel?<\/li>\n<li>How cohesive and relevant is our visual identity?<\/li>\n<li>What changes do we need to make in how\/what we write or what visuals we use?<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A logo is just one part of your brand. At a general level, your brand is how your audience perceives and identifies you. Your brand is holistic; the mission, audience, and personality of your organization drive it. This foundation sets the course of your messaging platform (copywriting\/storytelling) and visual identity. The visual identity includes the [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-7198","post","type-post","status-publish","format-standard","hentry","category-article"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Team CauseVox","author_link":"https:\/\/www.causevox.com\/author\/teamcausevox\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=7198"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7198\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=7198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=7198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=7198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}