{"id":7188,"date":"2010-10-21T00:00:00","date_gmt":"2010-10-21T00:00:00","guid":{"rendered":"http:\/\/blog.causevox.com\/?p=188"},"modified":"2024-05-08T19:06:49","modified_gmt":"2024-05-08T19:06:49","slug":"how-restorenyc-raised-over-130000","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/how-restorenyc-raised-over-130000\/","title":{"rendered":"How RestoreNYC raised over $130,000"},"content":{"rendered":"

Over the course of 40 days, CauseVox powered RestoreNYC’s<\/a> (Restore) online fundraising campaign<\/a>, which raised over $130,000<\/strong>. The funds enabled RestoreNYC to open a long-term safe-house for international survivors of sex trafficking. This case study discusses how Restore exceeded their campaign goal of $50,000 and key lessons learned.<\/p>\n

About RestoreNYC
\n<\/strong> Faith Huckel, co-founder and current Executive Director, started the organization in 2008 to fight sex trafficking. Restore seeks to bring holistic care to international sex trafficking survivors in NYC; their services range from counseling to teaching ESL to job training to legal advocacy.<\/p>\n

Today, Restore has 35 core volunteers, 1500 contacts in their email list, and four full-time staff members. They have been featured in the NYTimes<\/a>, WSJ<\/a>, among other publications.<\/p>\n

Brick by Brick Campaign
\n<\/strong> Although Restore had strong community support and a growing mailing list, they traditionally relied on offline events as their main source of funding. Restore faced the urgent challenge to raise funds in order to open the doors of a long-term safehouse in NYC. In addition, an anonymous donor pledged to match donations to Restore up to $50,000 if Restore could obtain that amount from new donors.<\/p>\n

With these pressing needs, Restore sought ways to leverage their support and engage them in fundraising; a supporter-driven model<\/a> could enable Restore to reach new audiences through the personal networks of their supporters.<\/p>\n

Restore launched Brick by Brick<\/a>, a 40-day campaign to raise $50,000 through the CauseVox platform. The easy-to-use, customizable platform enabled Restore to create a campaign that was consistent with their branding and easy for supporters to create fundraising pages within the campaign. Brick by Brick would be Restore’s largest online fundraising undertaking.<\/p>\n

\"Brick<\/a><\/p>\n

Campaign Techniques
\n<\/strong> During their campaign, Restore used several techniques to make Brick by Brick a success.<\/p>\n