{"id":7187,"date":"2010-08-01T00:00:00","date_gmt":"2010-08-01T00:00:00","guid":{"rendered":"http:\/\/blog.causevox.com\/?p=184"},"modified":"2024-05-08T19:06:46","modified_gmt":"2024-05-08T19:06:46","slug":"how-the-blind-project-raised-20000","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/how-the-blind-project-raised-20000\/","title":{"rendered":"How The Blind Project raised $20,000"},"content":{"rendered":"<p>In the summer of 2010, <a href=\"https:\/\/www.causevox.com\" target=\"_blank\" rel=\"noopener\">CauseVox<\/a> launched a Pilot Program for select non-profits to use an early-stage version of its <a href=\"https:\/\/www.causevox.com\/digital-fundraising\/\">supporter-driven fundraising platform<\/a>. As part of this program, a celebrity spokesman from <a href=\"https:\/\/www.theblindproject.com\/\" target=\"_blank\" rel=\"noopener\">The Blind Project<\/a> created a fundraising page that led to over <strong>$20,000<\/strong> in donations. This case study discusses the details of her fundraising page success.<\/p>\n<p><strong>About The Blind Project<br \/>\n<\/strong>The Blind Project&#8217;s mission is to empower women rescued out of the commercial sex trade in Southeast Asia. Its fashion line, <a href=\"https:\/\/www.beabiographer.com\/\" rel=\"noopener\">Biographe<\/a>, promotes the holistic restoration of survivors, teaches them marketable job skills in fashion design and production, and employs them in a positive work environment while earning a living wage.<\/p>\n<p><strong>Celebrity Fundraising Page<br \/>\n<\/strong>Experimenting with creative ways to fundraise online, The Blind Project needed a solution for their celebrity spokeswoman to create a personal fundraising page for her birthday. Birthday fundraising is an effective personal fundraising technique that repurposes birthday gifts to donations for a cause.<\/p>\n<p>The celebrity spokeswoman launched a birthday campaign through the CauseVox platform. The customizable platform enabled the spokesman to create a fundraising page that matched the branding, look, and feel of The Blind Project.<\/p>\n<p><strong>Fundraising Techniques<br \/>\n<\/strong>During her campaign, the celebrity spokeswoman used several techniques to raise funds and awareness.<\/p>\n<ul>\n<li><em>Social Media<\/em> &#8211; The celebrity spokeswoman actively used Twitter to push daily updates on the progress of her campaign. She recognized supporters through mentions and re-tweets. In addition, she motivated supporters to encourage other celebrities to promote her page.<\/li>\n<li><em>Content<\/em> &#8211; The celebrity spokesman created videos describing what the cause meant to her to personalize the campaign.<\/li>\n<li><em>Personal Event<\/em> &#8211; The campaign she ran was positioned as a birthday fundraiser &#8212; instead of buying her a gift, friends, family, and fans could donate to a cause.<\/li>\n<li><em>Communication<\/em> &#8211; To bring other people into the campaign, the celebrity spokesman sent personal emails her friends, family, and business associates.<\/li>\n<\/ul>\n<p><strong>Campaign Results &amp; Lessons Learned<br \/>\n<\/strong>By the end of the campaign, The Blind Project raised over $20,000 online. Key lessons learned include:<\/p>\n<ul>\n<li>Consistent branding between fundraising pages and the organization&#8217;s website is important to give the donor a consistent experience<\/li>\n<li>Celebrities are able to raise a higher degree of awareness, but their donation conversion rate (donations\/unique visits) is no higher than the average non-celebrity<\/li>\n<li>Strong personal relationships with donors yield higher donation amounts than weak relationships, such as through social media.<\/li>\n<\/ul>\n<p><a title=\"tbp fundraising page by causevox, on Flickr\" href=\"https:\/\/www.flickr.com\/photos\/causevox\/5221171199\/\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/5221171199_460fc75a60_z.jpg\" alt=\"tbp fundraising page\" width=\"638\" height=\"118\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the summer of 2010, CauseVox launched a Pilot Program for select non-profits to use an early-stage version of its supporter-driven fundraising platform. As part of this program, a celebrity spokesman from The Blind Project created a fundraising page that led to over $20,000 in donations. This case study discusses the details of her fundraising [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-7187","post","type-post","status-publish","format-standard","hentry","category-article"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Rob Wu","author_link":"https:\/\/www.causevox.com\/author\/rob\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=7187"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/7187\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=7187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=7187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=7187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}