{"id":7182,"date":"2010-07-29T00:00:00","date_gmt":"2010-07-29T00:00:00","guid":{"rendered":"http:\/\/blog.causevox.com\/?p=95"},"modified":"2024-05-08T19:06:35","modified_gmt":"2024-05-08T19:06:35","slug":"thinking-through-campaign-strategy-part-i","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/thinking-through-campaign-strategy-part-i\/","title":{"rendered":"Thinking Through Campaign Strategy – Part I"},"content":{"rendered":"

\"whiteboard\"<\/a><\/p>\n

“Who do we target?”
\n“What is our message?”
\n“How do we set our goals? What are our goals?”<\/p>\n

These are just a few of the strategy questions that go into the planning of an online fundraising campaign<\/a>. Strategy guides the campaign, presents a holistic view of issues, and cultivates a specific direction for the campaign. A framework is simply a way to think.<\/p>\n

Our goal is for each of you to have the best fundraising campaign possible, so we developed a Strategy Framework to help you make this happen. Here’s a way to visualize this line of thought:<\/p>\n

\"CauseVox:<\/a><\/p>\n

The intersection of campaign objectives, supporters, and capacity is the sweet spot for a campaign strategy. In other words, the goal is to balance objectives against what supporters will identify with against what internal capacity you have available.<\/p>\n

In the next few weeks, we\u2019ll dive into explaining each of these three areas in detail.<\/p>\n