{"id":7107,"date":"2016-05-16T00:00:00","date_gmt":"2016-05-16T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7107"},"modified":"2024-05-08T19:03:50","modified_gmt":"2024-05-08T19:03:50","slug":"email-strategies-engage-nonprofit-community","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/email-strategies-engage-nonprofit-community\/","title":{"rendered":"4 Must-Do Email Strategies To Engage Your Nonprofit Community"},"content":{"rendered":"

First there were carrier pigeons, telegrams, and eventually the phone. Today? Email reigns as the king of all communication methods<\/a>.<\/p>\n

According to a recent study, there are more than 2.5 billion email users<\/a> worldwide. With so many people using one communication tool, it\u2019s obviously a platform where your nonprofit and fundraising campaign need to be present and active. However, the average person also sends and receives over 205 emails per day<\/a>\u2014meaning it\u2019s a pretty cluttered space.<\/p>\n

You know email is a powerful tool. But, you\u2019re concerned with how you can cut through all of the noise in order to reach and engage your supporters and community.<\/p>\n

So what do you do? The answer is to use different email strategies to help your messages\u00a0stand out.<\/p>\n

It might seem daunting, but it\u2019s not impossible! Here are four email strategies you can use to engage your current supporters, and continue to reach new ones. Now, we just need to hope that carrier pigeons don\u2019t gain popularity again.<\/p>\n

1. Utilize Autoresponders<\/h2>\n

An autoresponder might sound like some futuristic tool straight out of The Jetsons<\/em>. But, I promise, it\u2019s something that will help immensely when it comes to managing and engaging your email list.<\/p>\n

So, what exactly is an autoresponder? Some people think autoresponders are just programmed replies that get sent out in response to received messages\u2014hence the \u201cresponder\u201d piece of the word. However, they extend far beyond that, and they\u2019re an incredibly smart email strategy for marketing your campaign and reaching out to your supporters.<\/p>\n

Autoresponders are essentially a sequence of email marketing messages that are distributed at the frequency you decide. They\u2019re often triggered by a particular action a user performs on your website, such as signing up for your email list<\/a> or making a donation<\/a>.<\/p>\n

For example, let\u2019s say that someone donates to your cause. Following their donation, you could set up an autoresponder to send them a genuine thank you message and illustrate the impact that their support has.<\/p>\n

Or, when someone opts in to your email list, send them a \u201cwelcome\u201d message<\/a> and share how happy you are to have them as part of your community, as well as include an overview of your mission. There\u2019s a 50% open rate<\/a> for welcome messages, making them 86% more effective than email newsletters\u2014so, make that note count.<\/p>\n

“There\u2019s a 50% open rate for welcome messages, making them 86% more effective than email newsletters\u2014so, make it\u00a0count…”<\/em>\u00a0<\/i> tweet this<\/span><\/a><\/h3>\n

What are some other autoresponder ideas you could implement to engage your nonprofit community?<\/p>\n