{"id":7090,"date":"2016-05-14T00:00:00","date_gmt":"2016-05-14T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7090"},"modified":"2024-05-08T19:03:21","modified_gmt":"2024-05-08T19:03:21","slug":"tips-new-subscriber-welcome-email","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/tips-new-subscriber-welcome-email\/","title":{"rendered":"5 Tips For Creating A New Subscriber Welcome Email"},"content":{"rendered":"

You\u2019ve already overcome what many consider an major obstacle in nonprofit email marketing: getting someone to subscribe to your email list<\/a>. But now the pressure is on to keep them engaged with your welcome email.<\/p>\n

Just as you would if you met someone at a party or a fundraiser, think of the first email you send to a new subscriber as your chance to wow them, and share who you are, how your work impacts the world, and why they should care.<\/p>\n

Here are five things to consider when crafting a welcome email to nurture your new subscribers.<\/p>\n

1) Respond Quickly<\/h2>\n

How you create and send your email<\/a> will depend on the technology platform you use, but you should send your welcome email within 24 hours, or you risk losing the relationship you\u2019re just starting to build.<\/p>\n

“You should send your welcome email within 24 hours, or you risk losing the relationship you\u2019re just starting to build…”<\/em> <\/i> tweet this<\/span><\/a><\/h3>\n

Many email management systems allow you to set up an automated response for new subscribers. Take advantage of this feature and craft a short \u201cthank you\u201d that can be followed within a day or so by a more in-depth email targeted to recent subscribers.<\/p>\n

If this is your strategy, it\u2019s important to set aside time for this, and make it part of your daily or weekly communications routine so you don\u2019t lose track of your new subscribers.<\/p>\n

You may also be able to build and automate<\/a> your entire welcome email that can be sent immediately. Just remember to update automated message regularly, so your welcome stays fresh and relevant.<\/p>\n

2) Be Yourself<\/h2>\n

This is the first time your new subscriber will be hearing from you via email<\/a>, so be crystal clear when writing your subject line (save clever wording for future communications) and choosing which email address you will send from.<\/p>\n

Remind them they signed up to receive emails from your organization, and be sure to thank them for doing so.<\/p>\n

3) Let Your Personality Shine<\/h2>\n

This welcome email is your best shot to not only take care of the formalities, but also to show your new subscriber who you are, and set the tone for future interactions.<\/p>\n

Within the body of the email, be warm, welcoming and positive. Have a little fun where appropriate, and consider attributing the email to a single, real person within your organization to make it feel more personal, such as your director or a member of the board.<\/p>\n

Of course, don\u2019t forget to also set some expectations for what types of emails you plan to send, how often you\u2019ll send them, and how to unsubscribe.<\/p>\n

“Set some expectations for what types of emails you plan to send, how often you\u2019ll send them, and how to unsubscribe…”<\/em> <\/i>tweet this<\/span><\/a><\/h3>\n

4) Inform And Engage Your New Reader<\/h2>\n

After the \u201chello, how are you?\u201d and the \u201cthank you for subscribing,\u201d what else should you share?<\/p>\n

You\u2019ve got a lot of choices for your next email:<\/p>\n