{"id":7022,"date":"2016-01-21T00:00:00","date_gmt":"2016-01-21T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7022"},"modified":"2024-05-08T19:00:25","modified_gmt":"2024-05-08T19:00:25","slug":"three-tiered-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/three-tiered-crowdfunding\/","title":{"rendered":"What Is Three-Tiered Crowdfunding?"},"content":{"rendered":"

\"Team<\/p>\n

If you\u2019re exploring using crowdfunding<\/a> to support your nonprofit or cause for the first time, it might be overwhelming when you look at examples of all the different ways it can be executed \u2013 from campaigns that are based on events, hundreds or thousands of people fundraising on their own, to incentives and rewards and challenges galore.<\/p>\n

While we believe that in fundraising, the more fundraising tactics you put into play, the better, it helps to clarify just how much more these fundraising strategies add, and when to go for it. That means breaking down the levels of three-tiered crowdfunding. What exactly does that involve? We\u2019ll show you.<\/p>\n

\"three<\/p>\n

When we talk about three-tiered fundraising, we\u2019re just talking about the three different levels that could be included in a crowdfunding campaign, based on who is doing the fundraising.<\/p>\n

Simply put, when you use more tiers, you\u2019ll have more reach, and ideally, more donations<\/a> (see graphic). It\u2019s putting good old-fashioned word of mouth to work, but in a more active way, and helps to lessen your organization\u2019s load because other people are helping to bring in funds on your behalf.<\/p>\n

Let\u2019s discuss what each level of three-tiered crowdfunding is all about, and why it\u2019s important.<\/p>\n

Tier 1: Main Crowdfunding Site<\/h3>\n

\"Outcycling
\nThe first tier is your base level \u2013 the first piece you need to actually have an online crowdfunding campaign. So when we talk about <\/span>setting up a page on CauseVox<\/span><\/a> in minutes, this is what we mean. <\/span><\/p>\n

Your crowdfunding site is the place you\u2019ll host your fundraising campaign, with all the bells and whistles that you may want or need \u2013 like a blog, social media integration, photos, videos, and more. <\/span><\/p>\n

You set the fundraising goal, and the date, and if you want, provide <\/span>impact metrics<\/span><\/a> to break down what each donation can support.<\/span><\/p>\n

When you use a crowdfunding site as is, you\u2019re getting donations in from various individuals, just as you would through your main organization\u2019s website \u2013 they aren\u2019t fundraising to meet their own personal or team goals, they\u2019re just all contributing to your set goal.<\/span><\/p>\n

This approach could be best for the following situations:<\/strong>
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