{"id":7014,"date":"2016-01-18T00:00:00","date_gmt":"2016-01-18T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=7014"},"modified":"2024-05-09T16:52:46","modified_gmt":"2024-05-09T16:52:46","slug":"5-things-you-should-do-to-promote-your-campaign-on-twitter","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/5-things-you-should-do-to-promote-your-campaign-on-twitter\/","title":{"rendered":"5 Things You Should Do On Twitter To Promote Your Campaign"},"content":{"rendered":"

\"Twitter\"<\/p>\n

307 million people. That\u2019s just a little smaller than the population of the entire United States. But, it\u2019s also the amount of <\/span>monthly active users<\/span><\/a> currently on Twitter.<\/span><\/p>\n

Needless to say, the popularity of the social network has exploded in recent years\u2014and it\u2019s only getting bigger. So, if you aren\u2019t already implementing tactics and strategies to use the platform to your campaign\u2019s advantage, it\u2019s about time you hop on that bandwagon.<\/p>\n

For those who aren\u2019t familiar with it, Twitter can seem a little intimidating. With just 140 characters to share your messages, it\u2019s easy to feel like you simply don\u2019t have enough space to share your important insights and announcements\u2014especially if you\u2019ve grown accustomed to writing lengthy posts on Facebook. But, in today\u2019s fast-moving society, those limited characters can really pack a punch.<\/p>\n

Considering the fact that <\/span>49% of monthly Twitter users<\/span><\/a> actually follow brands or companies\u2014as opposed to a much smaller 16% on other networks\u2014you absolutely need to start leveraging the power of this platform in order to spread the word about your campaign.<\/span><\/p>\n

Feel overwhelmed? Not sure where to start? Well, we\u2019re boiling it all down for you right here, with the five things you should do on Twitter to promote your nonprofit campaign. Let\u2019s get to it!<\/p>\n

1. Create a Hashtag<\/span><\/h2>\n

You\u2019ve likely heard about <\/span>hashtags<\/span><\/a> before. But, in case you\u2019re completely new to the Twitter world, allow me to explain. A hashtag is essentially a searchable term, created by placing a pound sign (#) in front of a word or phrase. <\/span><\/p>\n

For example, I could search #nonprofits to see posts relating to nonprofits, or I could search #AdoptDontShop to see posts about rescue animals.<\/p>\n

It also serves to group posts about the same topics together\u2014meaning it\u2019s helpful in seeing who exactly is talking about your campaign (and what they\u2019re saying!). In the actual tweet, using a hashtag also makes that term \u201cclickable\u201d. So, a viewer could click that phrase directly in your tweet, and then be brought to a page that shows all relevant tweets.<\/p>\n

\"Create<\/p>\n

Now, on to the good stuff. Anybody can create a hashtag\u2014it doesn\u2019t require special skills, access permissions, or even an advertising budget. You simply create your own hashtag by using it in your own tweets. <\/span><\/p>\n

Of course, the power of the hashtag lies in its virality\u2014meaning you don\u2019t want to be the only one using it. So, encourage your community and followers to use the hashtag in their relevant posts, and list your chosen hashtag on your marketing materials so people know how to participate in the conversation.<\/p>\n

There are a few things to keep in mind when it comes to selecting your campaign hashtag:<\/p>\n