{"id":6922,"date":"2017-12-01T00:00:00","date_gmt":"2017-12-01T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=6922"},"modified":"2024-05-08T18:57:46","modified_gmt":"2024-05-08T18:57:46","slug":"fundraising-strategies-year-end","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/fundraising-strategies-year-end\/","title":{"rendered":"5 Fundraising Strategies For Year-End Giving"},"content":{"rendered":"

With the new year fast approaching, you\u2019re probably already focused on pulling together your resolutions and bidding 2022 adieu. But as a fundraiser, you have things to do before the end of the year! In fact, now is the perfect time to kick your year-end fundraising efforts<\/a> into high gear.<\/p>\n

As you know, if you\u2019re looking to close out your year on a high note, the year-end \u201cask\u201d is crucial. That\u2019s because upwards of 50% of nonprofits<\/a> receive the majority of their annual donations between October and December.<\/p>\n

With 2022 winding down, how can you pull off a successful campaign that caps off your year and\u2014most importantly\u2014draws in plenty of donations? Here are five different fundraising strategies for giving you can implement now to help you meet your year-end goals before the new year rings in.<\/p>\n

1. Tell Your Story And Build Anticipation<\/h2>\n

With any fundraising campaign, the narrative is a key piece of the puzzle. Therefore, your story is one of the major ways you connect your supporters to your efforts and motivate them to do something<\/strong> to help. In addition, sharing a powerful story<\/a> is also an effective way to \u201cwarm up\u201d your supporters with a touch of inspiration before your hard ask.<\/p>\n

So, before launching your year-end campaign, it\u2019s important to identify a key story (or more) to share with your community via email blasts, social media, powerful imagery, and blog posts. This narrative will act as the common thread of your campaign, providing cohesiveness and an impactful message between all your communication efforts.<\/p>\n

What else can you do with your narrative? Use it to build anticipation among your fundraising community. Think of the popular social media movement Humans of New York<\/a>, which posts snapshots and quick stories from different people\u2019s lives. On the Facebook page, HONY\u2019s photographer Brandon Stanton, began posting longer stories in multiple sections. Followers would get an enticing glimpse into a person\u2019s life, but it was only the first part of the story\u2014multiple pieces would follow.<\/p>\n

\"year \"\"<\/p>\n

Doing this builds incredible anticipation among HONY\u2019s community, and users often lament that they\u2019ll be refreshing the page all day in order to find out what happens to the person in the photo.<\/p>\n

It\u2019s easy to implement something similar in your own fundraising campaign. Pick an important person or issue related to your campaign and create suspense by sharing small snippets of that story, one at a time.<\/p>\n

Your narrative is important, but there\u2019s no rule stating that you need to give it away all at once.<\/p>\n

2. Make Contact<\/h2>\n

\"year-end<\/p>\n

Your year-end campaign is not a \u201cbuild it and they will come\u201d sort of situation. Regardless of how much effort you put into planning, if you don\u2019t share the launch of your campaign with your supporters, they likely won\u2019t feel motivated to donate\u2014unless they somehow stumble upon your campaign page.<\/p>\n

Needless to say, an official announcement of your year-end campaign is absolutely crucial. Consider this the \u201chard ask\u201d of your entire campaign\u2014a time when you\u2019re straight out asking for your community\u2019s support and donations.<\/p>\n

Of course, you can make contact with your supporters in any number of ways:<\/p>\n