{"id":6628,"date":"2015-08-16T00:00:00","date_gmt":"2015-08-16T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=6628"},"modified":"2024-05-08T17:57:51","modified_gmt":"2024-05-08T17:57:51","slug":"a-beginners-guide-to-twitter-analytics","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/a-beginners-guide-to-twitter-analytics\/","title":{"rendered":"A Beginner\u2019s Guide to Twitter Analytics"},"content":{"rendered":"

Guest post by W<\/a><\/span>holeWhale<\/span><\/a>.<\/h2>\n

Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, WW leverages data and tech to increase organizational impact and reduce waste. By using data analysis, digital strategy, web development, and training, WW builds a \u2018Data Culture\u2019<\/a>\u00a0within every nonprofit they work with.\u00a0Here\u2019s how the idea of Whole Whale began.<\/a>\u00a0Contact:\u00a0LetsTalk@WholeWhale.com<\/a><\/p>\n

Julie Leary, Whole Whale’s Digital Strategy Whaler, spoke about the power of data analysis to help you become your own social media guru at the Social Media For Nonprofits Conference<\/a>\u00a0in New York City on July 21st. Hear more about data analysis from the experts now!<\/p>\n

A Beginner\u2019s Guide to Twitter Analytics<\/h2>\n

If you\u2019re looking for data to inform your social media strategy on Twitter, Twitter Analytics is a great (and obvious) place to start. You can learn everything from how your following has grown all the way to conversion tracking on your website.<\/p>\n

While Twitter Analytics doesn\u2019t collect as much data as\u00a0Facebook Insights<\/a>, the data speak volumes\u2013if you know how to listen. You aren\u2019t Twitter-literate, you say? No worries. In this article, we\u2019ll help illustrate how to have a conversation with your data. We all know that communication is the key to a healthy (data) relationship. Knowing what questions to ask your data will help you improve your Twitter content strategy and let your data know that you truly care.<\/p>\n

To access your Twitter Analytics, simply go to analytics.twitter.com. At the top, you\u2019ll notice tabs for \u201cTweets\u201d and \u201cFollowers.\u201d These are the sections which we\u2019ll be focusing on, as Twitter Cards are a bit more involved. Ready? Here we go.<\/p>\n

1. How is our following growing?\"twitter-analytics-dashboard\"<\/h2>\n

The first data you\u2019ll see in your Twitter Analytics \u201cHome\u201d section will look similar to screenshot above. It shows you the number of tweets, impression, profile visits, mentions, followers, and tweets linking to you that your account received in the last 28 days and compares that data to the previous period. \u00a0The \u201cHome Tab\u201d also offers a monthly summary so you can watch your growth month over month. You\u2019ll find these summaries on the right side of the page below the 28 day summary.<\/p>\n

\"Twitter-analytics-summary\"\u00a0 \u00a0\u00a0\"twitter-analytics-march-summary\"<\/p>\n

If you want dive a little deeper into engagement growth, click on the \u201cTweets\u201d tab and on the far right side you\u2019ll see a daily breakdown of engagement rate, link clicks, retweets, favorites, and replies.<\/p>\n

\"twitter\"twitter<\/p>\n

You\u2019ll notice that all of these data graphics are fairly intuitive and don\u2019t require any advanced degree in statistics to decipher. All that is required is knowing what to look for and knowing how to use this information to make change.<\/p>\n

Questions to ask your data:<\/h3>\n

On which days did we get a lot of mentions?<\/p>\n

Was there any period that lagged in new followers?<\/p>\n

Is our growth consistent and sustained?<\/p>\n

Actions:<\/h3>\n