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The bigger your donor base, the better. That\u2019s why it\u2019s important to be constantly looking to expand your community or tribe. One of the best places to find your tribe members is online, where you have access to a wide array of gathering places and watering holes that you may not have realized.<\/p>\n
Here are four ways to look online to expand your tribe.<\/p>\n
The first and most important places to look are where you spend a lot of your online time. People with similar interests tend to have overlapping beliefs, so even if the blogs you follow aren\u2019t directly in line with your nonprofit\u2019s mission, you\u2019ll likely find people with similar worldviews who may be open to joining your cause. Here are some questions to guide you:<\/p>\n
If these are open forums, feel free to reach out and share your nonprofit\u2019s mission or even the fundraising page directly if you are a contributing member. If these locations are moderated, ask if you can share your cause. If you are a regular and valuable contributor, they will be much more likely to say yes or offer their help.<\/p>\n
Looking to online magazines about relevant topics is a good idea as well. Try to think about what kinds of publications those with an interest in helping your cause would read. Environmentalists read Grist<\/a>, so follow their followers on Twitter if you are an environmental nonprofit.\u00a0Family-oriented men with a desire to contribute to the world read The Art of Manliness<\/a> (which even has a forum). If your nonprofit helps boys, that might be a good place to find like-minded supporters.<\/p>\n Simply trying to get featured on one of these publications can be difficult (it\u2019s worth it if you can manage it), but you can still find followers by looking for related Facebook, Twitter, or Pinterest pages and following the followers of these publications.<\/p>\n We have moved away from a zero-sum model of giving, in which one nonprofit\u2019s gains are another\u2019s losses. Nonprofits realize that when one of the benefits, they all do. So don\u2019t be shy about asking related nonprofits for help or the opportunity to connect with their communities.<\/p>\n One especially good strategy is to reach out to nonprofits that do something similar to what you do but serve a different community or location. They probably get appeals from people in the community you serve but are either limited in their ability to help or reluctant to stretch beyond what they\u2019re good at.<\/p>\nOther nonprofits with overlap<\/h3>\n
Interested Bloggers<\/h3>\n