![\"recruit-donors\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/recruit-donors.jpg\")
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Once you\u2019ve set up your fundraising campaign, you\u2019ll naturally want it to reach as many people as possible, but you can only do so much on your own. The trick is to recruit your own fundraising army; donors and supporters that will share it with their own networks.<\/p>\n
How do you achieve this holy grail of nonprofit marketing? Here are 5 tips to help you recruit donors to take action<\/p>\n
The most important thing is to simply ask your donors and supporters. This is often overlooked as fundraisers get so caught up in hooking the donor and landing a donation<\/a> that they forget to ask for a reference.<\/p>\n Remember, your donors are helping because they believe in your cause. They want to help. And if there are ways for them to help without spending more money, they will most likely appreciate a gentle reminder.<\/p>\n Even if someone has not made a monetary donation, remind them that they can help out by sharing your nonprofit crowdfunding<\/a> link with their friends and families. If you never ask, nobody will know what you want.<\/p>\n People want to share with their friends (especially on social media), so make it easy for them by giving them shareable content.<\/p>\n Shareable is a bit of a buzzword these days, but what does it really mean? Think about the things you have shared with your networks. They usually fall into one of the following categories:<\/p>\n You are not making cat videos, but that doesn\u2019t mean your pitch can\u2019t be interesting and entertaining. Quality videography, good storytelling<\/a>, and a compelling presentation can make a fundraising pitch more than just a glorified fundraising appeal.<\/p>\n In general, shareability is determined by the value it brings to the viewer. People love to be entertained, but they also want to feel inspired and uplifted. If you can do that in a short timeframe, you’ve got something that will automatically recruit donors in helping you spread the word.<\/p>\n Coschedule, a social media sharing tool for WordPress, recently ran an analysis on their most shared headlines and found that human topics are the most shared.<\/p>\n Check out their tips for making your content as shareable as possible.<\/a><\/p>\n A word of caution: based on psychology and donor burnout<\/a>, a powerful message is not necessarily doom-and-gloom. Give your supporters a sense of hope that their involvement can have an impact to recruit donors more easily.<\/p>\n Tracking and following up with donors can help you recruit them over time. CauseVox allows you to capture donor info so you can engage with them down the road. Also, consider offering special fundraising events<\/a> for those who have already supported you.<\/p>\n Certain fundraising events are more social than others. If you are working in a local community, you can organize events that are naturally social. This alone will recruit donors to bring their friends instead of showing up by themselves.<\/p>\n2. Recruit Donors by Giving them Content to Share<\/h2>\n
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3. Capture Donors<\/h2>\n
Remind them how valuable they are to recruit donors:<\/h3>\n
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4. Make it Social<\/h2>\n
Events that will recruit donors to bring their friends:<\/h3>\n