{"id":54311,"date":"2024-07-19T19:09:19","date_gmt":"2024-07-19T19:09:19","guid":{"rendered":"https:\/\/www.causevox.com\/?p=54311"},"modified":"2025-10-30T19:02:07","modified_gmt":"2025-10-30T19:02:07","slug":"matching-grant-for-givingtuesday","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/matching-grant-for-givingtuesday\/","title":{"rendered":"How to Secure & Promote a Matching Grant for GivingTuesday\u00a0"},"content":{"rendered":"\n

As nonprofits we put a lot of work into GivingTuesday<\/a>. And it is hard to believe it is almost that time of year again. This GivingTuesday can be different, though. Imagine you are able to double or even triple your donations! That is the power of matching grants and gifts. So let\u2019s explore how to secure a matching grant this GivingTuesday so that you create more impact and meaningful change in the world.<\/p>\n\n\n\n

1. Identify Potential Donors<\/h2>\n\n\n\n

Finding the right donor to partner with you to give a matching grant this GivingTuesday is crucial. Using your network is a great way to start identifying who could be a good fit. <\/p>\n\n\n\n

Current Donors<\/h3>\n\n\n\n

You can begin by looking at your existing supporters\u2014who has been consistently engaged or given in the past (especially larger, one time gifts)? Once you have narrowed it down to a few potential major donors<\/a>, do a little outreach to gauge their interest in making a greater impact through a matching gift. (We\u2019ll talk in step #2 about the best way to make that ask.)<\/p>\n\n\n\n

Board of Directors<\/h3>\n\n\n\n

Your Board of Directors<\/a> is another great resource. They may have connections to potential major donors or be interested in being the donor themself. <\/p>\n\n\n\n

Family Foundations<\/h3>\n\n\n\n

Another way to identify potential matching grants is to comb through your network to see if you have any connections to individuals who manage family foundations. They could potentially offer support in their own capacity, or through the foundation. <\/p>\n\n\n\n

The bottom line is: use your network. There are many generous people supporting your cause. Donors love an opportunity to multiply the impact of their gift.<\/p>\n\n\n\n

2. Make the Ask<\/h2>\n\n\n\n

You have identified a potential donor for your matching gift campaign; awesome! Now to secure the gift by making your ask. If you are like me, this can be a bit scary, but remember, you are inviting your donor to double or even triple their gift through the crowdfunding<\/a> that their gift will motivate. This is an unmatched opportunity (pun intended) for them to make an even greater impact for a cause they care deeply about. <\/p>\n\n\n\n

If you or someone else on your team has a personal connection to the donor, that is usually the best starting point. In my experience, people give to people. By working from an already existing relationship, it makes it just a little bit easier for the donor to get on board because they know you, know your heart behind the cause, and know how they are creating meaningful change. <\/p>\n\n\n\n

As always, using impact stories<\/a> is a great way to demonstrate to the donor how their gift will make a difference. Painting a picture of how their gift will be used is essential to a successful ask. <\/p>\n\n\n\n

Finally, when making the ask, be clear about what you want from the donor. Consider things like: <\/p>\n\n\n\n