{"id":46630,"date":"2022-03-11T00:00:00","date_gmt":"2022-03-11T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=46630"},"modified":"2024-05-09T01:29:03","modified_gmt":"2024-05-09T01:29:03","slug":"peer-to-peer-fundraising-for-small-nonprofits","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-for-small-nonprofits\/","title":{"rendered":"Small But Mighty: Peer-to-Peer Fundraising For Small Nonprofits"},"content":{"rendered":"\n

Fundraising can be challenging and for small nonprofits this can be even more daunting. With less staff capacity, name-brand recognition, and resources compared to larger orgs, it may seem like smaller nonprofits have extra hoops to jump through.<\/p>\n\n\n\n

What\u2019s Considered Small?<\/h2>\n\n\n\n

According to IRS guidelines, 501(c)3 organizations are classified by the size of their total assets, with cutoffs at the $100K, $500K, $1M, $10M, and $50M mark. Using these standards, and for the purposes of this article, we\u2019re classifying any org with assets totaling $500K or less as small.<\/p>\n\n\n\n

Small But Mighty<\/h2>\n\n\n\n

Just because you\u2019re a small nonprofit doesn\u2019t mean you should sell yourself short. <\/p>\n\n\n\n

Small nonprofits are a force to be reckoned with because they have unique advantages over their larger counterparts. Namely, a small nonprofit\u2019s ability to personalize interactions with donors is one of their greatest assets. Local organizations are especially adept at solving community problems because they have the opportunity to get to know their supporters on a 1:1 basis.<\/p>\n\n\n\n

Another key advantage of a small nonprofit is less bureaucratic red tape. This means that decision making is quicker, without having to run it by different levels of management. In addition, small nonprofits are generally more nimble with the ability to quickly pivot their fundraising strategy if needed.<\/p>\n\n\n\n

With these advantages in mind, if you\u2019re working to raise money for a small nonprofit, we recommend the following fundraising ideas to boost your ROI.<\/p>\n\n\n\n

1. Virtual Walkathons, Races, And More<\/h2>\n\n\n\n

A walkathon or race is an example of a tried and true peer-to-peer fundraiser that has potential for a high return. These events help introduce your nonprofit to new audiences (and new donors). Not only can you raise money through event registration, but you can also boost your revenue with sponsorships, branded merchandise, and matching gifts. <\/p>\n\n\n\n

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(Canine Cancer Alliance: Wag Love 2021)<\/em> <\/figcaption><\/figure>\n\n\n\n
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(Canine Cancer Alliance: Wag Love 2021 – sponsorships)<\/em> <\/figcaption><\/figure>\n\n\n\n

These days, virtual walkathons and races are on the rise and it looks like this format is here to stay. <\/p>\n\n\n\n

Need tips on hosting your next virtual walkathon? Check out our ultimate virtual walkathon fundraiser playbook<\/a>. Don\u2019t worry, If a walkathon or race isn\u2019t really your thing, you can always opt for another activity<\/a> that better aligns with your mission.<\/p>\n\n\n\n

2. Implement Crowdfunding<\/h2>\n\n\n\n

Crowdfunding campaigns are a popular way to spread the word about your cause via social media without breaking the bank. Implementing a successful crowdfunding campaign generally includes five key ingredients:<\/p>\n\n\n\n