{"id":46382,"date":"2021-11-23T00:00:00","date_gmt":"2021-11-23T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=46382"},"modified":"2024-05-09T01:26:26","modified_gmt":"2024-05-09T01:26:26","slug":"raise-more-online-year-end","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/raise-more-online-year-end\/","title":{"rendered":"6 Ways To Raise More Online During Year-End 2022"},"content":{"rendered":"\n<p>You know the drill everyone: it\u2019s time to rev those fundraising machines for the year-end! It\u2019s the holiday season \u2014 people are in good spirits and wanting to give out of sheer generosity or to offset their annual taxes and the most savvy nonprofits stand to gain the most by capitalizing on online giving trends.<\/p>\n\n\n\n<p>It\u2019s never been easier to raise money online because people are getting more accustomed to giving that way: one silver lining of the pandemic was that nonprofits a 32% increase in online revenue in 2020. The number of donors also increased that year by more than 11%, another sign of the power of online giving. This grew even more in 2021, and the hope is that it is at least maintained in 2022. <\/p>\n\n\n\n<p>CauseVox\u2019s <a href=\"https:\/\/www.causevox.com\/blog\/conference-year-end-fundraising-fair\/\" target=\"_blank\" rel=\"noreferrer noopener\">Year-End Fundraising Fair<\/a> last year featured several sessions centered on how best to maximize your year-end fundraising plans, including one session dedicated to highlighting \u201c6 Ways to Raise More This Year-End\u201d led by Candace Cody, CauseVox\u2019s Manager of Content + Education, which you can watch below:<\/p>\n\n\n\n<script src=\"https:\/\/fast.wistia.com\/embed\/medias\/829gxnm439.jsonp\" async=\"\"><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async=\"\"><\/script><div class=\"wistia_responsive_padding\" style=\"padding:56.25% 0 0 0;position:relative;\"><div class=\"wistia_responsive_wrapper\" style=\"height:100%;left:0;position:absolute;top:0;width:100%;\"><div class=\"wistia_embed wistia_async_829gxnm439 videoFoam=true\" style=\"height:100%;position:relative;width:100%\"><div class=\"wistia_swatch\" style=\"height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;\"><img decoding=\"async\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/829gxnm439\/swatch\" style=\"filter:blur(5px);height:100%;object-fit:contain;width:100%;\" alt=\"\" aria-hidden=\"true\" onload=\"this.parentNode.style.opacity=1;\"><\/div><\/div><\/div><\/div>\n\n\n\n<p>While many nonprofits are bringing in-person events over the holidays back this year, other channels of fundraising, including online, are still vital. Most nonprofits should consider their usual channels of direct mail, email campaigns and social media and can experiment in some new areas like live-streaming.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/channelstoconsider.png\" alt=\"Try numerous channels for fundraising\" class=\"wp-image-46385\" width=\"719\" height=\"434\"\/><\/figure>\n<\/div>\n\n\n<p>And whether you\u2019re seeking to acquire more donors, increase gift size, or increase donor retention, just make sure your site is optimized and easy for potential donors to give you money as they\u2019ve really come to expect an easy and seamless experience from anything they do online. (More on that later.)<\/p>\n\n\n\n<p>And of course, all good strategies start with a transparent goal that tugs at a donor\u2019s heartstrings and tells them what kind of impact they can have on your work with a donation, so be sure that message is clear and compelling.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Here\u2019s Six Ways You Can Raise More Online During Year-End 2022:<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">1) Drive Everyone To Give in One Place<\/h2>\n\n\n\n<p>Create a dedicated campaign page on your website to help streamline all of your fundraising activities during the end of year (remember that compelling goal we told you about earlier!). By simply telling your audience how much you\u2019re looking to raise and why, you can track progress on your site and generate excitement from your followers who want to see you reach your goal and might even donate more to get you there.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/sos-childrens-village-causevox.png\" alt=\"Raise-More-Online-Year-End\" class=\"wp-image-45124\"\/><\/figure>\n\n\n\n<p>If you\u2019ve decided to try out using QR codes in any of your mail appeals (of course you have!), you\u2019ll be able to easily send your donors to this campaign page and can track their participation. And don\u2019t forget to change the link for your standard \u201cdonate\u201d button on your homepage to redirect to the campaign page while it is launched. Just remember to change it back when the campaign is over.<\/p>\n\n\n\n<p>And as we noted before, having an easy-to-use page is essential. CauseVox can help you get your year-end fundraising campaign site up and running in no time.&nbsp;<a href=\"https:\/\/causevox.ewebinar.com\/webinar\/causevox-overview-demo-2608\" target=\"_blank\" rel=\"noreferrer noopener\">Watch a 4-minute CauseVox demo here.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Focus on Storytelling and Impact<\/h2>\n\n\n\n<p>More than 56% of social media users cite compelling storytelling as a prime motivator in donating so you should capitalize on your best ambassadors to help raise money. <\/p>\n\n\n\n<p>This tells us that your <a href=\"https:\/\/www.causevox.com\/blog\/best-year-end-fundraising-appeal\/\" target=\"_blank\" rel=\"noreferrer noopener\">year-end fundraising appeal<\/a>, and the story you tell with it, is essential to inspiring your supporters to give. <\/p>\n\n\n\n<p>Who can you feature among your program participants? Can you use a strong and compelling quote from them about the impact your work has had on them along with their photo?<\/p>\n\n\n\n<p>Be sure to tie your story to the impact a donation makes as well. The amount donors feel like they&#8217;re making an impact with their gift is a huge motivator for many donors. By using impact-driven <a href=\"https:\/\/www.causevox.com\/blog\/best-practices-for-converting-donors-through-donation-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">donation tiers<\/a> on your campaign page, you may be able to increase your donations <a href=\"https:\/\/www.causevox.com\/blog\/irish-international-immigrant-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">by an average of $100<\/a>. Here&#8217;s a look at how Fiver created impact-driven tiers for their year-end campaign.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/fiver-donation-tiers-retain-giving-day-donors.png\" alt=\"fiver-year-end-donation-tiers\" class=\"wp-image-39282\"\/><\/figure>\n\n\n\n<p>Does your work lend itself to a community engagement campaign? If so, build a social media campaign that encourages followers to share their experiences whatever cause you\u2019re working on, which helps generate many other stories and encourages sharing.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/stupid-cancer-storytelling-sharing-1.png\" alt=\"stupid-cancer-storytelling\" class=\"wp-image-46153\"\/><figcaption class=\"wp-element-caption\">Stupid Cancer encouraged their community to share their own stories on social media.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3) Optimize Your Donation Page To Maximize Year-End Gifts<\/h2>\n\n\n\n<p>On average, only one out of five people who get to a donation page goes through with a donation, which is a huge area for improvement. It\u2019s time to streamline your donation page, and less is more when you\u2019re thinking about the number of form fields you\u2019re including on your page. <\/p>\n\n\n\n<p>Reducing the number from four to three fields increases conversion rates by 50%, according to Hubspot, because it\u2019s easier for a busy donor to quickly make a donation.&nbsp;<\/p>\n\n\n\n<p>Keeping donors on your branded site is also essential because they are 70% more likely to give again if they have experience with your site and keep getting sent back there. And whatever you\u2019re doing, make sure your page is optimized for mobile devices and mobile wallets  \u2014 more than 65% of traffic is on mobile and more people every year are making donations from a cell phone or tablet.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/apple-pay.gif\" alt=\"\" class=\"wp-image-18179\" width=\"297\" height=\"643\"\/><\/figure>\n<\/div>\n\n\n<p>And don\u2019t forget to thank your donors within two days of their donation, which makes them 400% more likely to give again \u2014 try automating this process by creating a personalized, automatic donation receipt.<\/p>\n\n\n\n<p>A small investment in <a href=\"https:\/\/www.causevox.com\/blog\/most-important-features-of-a-high-performing-donation-page\/\" target=\"_blank\" rel=\"noreferrer noopener\">optimizing your donation form now<\/a> will yield big results and help you raise more online this year-end.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Integrate Peer-to-Peer Fundraising<\/h2>\n\n\n\n<p><a href=\"https:\/\/causevox.com\/blog\/peer-to-peer-primer\" target=\"_blank\" rel=\"noreferrer noopener\">Peer-to-peer fundraising<\/a> typically nets twice as much as crowdfunding because of your supporters\u2019 networks. Find your ambassadors and make it easy for them to ask their networks to help support an organization they care about during the holiday season. Make it easy for them with a <a href=\"https:\/\/www.causevox.com\/blog\/toolkit-nonprofit-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">fundraising toolkit<\/a> of suggested messages and templates for social media.&nbsp;<\/p>\n\n\n\n<p>An added bonus is that this approach also helps build a whole new pool of potential donors if you engage them well when they donate.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/dorcas-ministries-peer-to-peer-year-end-campaign.png\" alt=\"\" class=\"wp-image-46393\"\/><figcaption class=\"wp-element-caption\">A peer-to-peer fundraising page from Dorcas Ministries&#8217; Thanksgiving Campaign<\/figcaption><\/figure>\n\n\n\n<p>Peer-to-peer provides a huge opportunity to attract new donors at the end of the year. For example, <a href=\"https:\/\/www.causevox.com\/blog\/customer-story-sos-childrens-villages-raises-over-55k-through-their-virtual-toy-drive\/\" target=\"_blank\" rel=\"noreferrer noopener\">SOS Children&#8217;s Villages Illinois <\/a>said that they received donations from 419 new donors through their peer-to-peer year-end campaign, which accounted for 75% of all their new donors in 2020.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) Get A Matching Gift For Your Online Year-End Campaign<\/h2>\n\n\n\n<p>Do you have a board member, major donor, or corporate partner who wants to provide a matching gift?<\/p>\n\n\n\n<p>Matching gifts have been proven to result in a 50% increase gift size. Why? People like to know that their donation will be even more impactful if it is matched so do what you can to line up some matching gifts throughout the year that can be leveraged.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/acha-givingtuesday-matching-gift-2020.png\" alt=\"raise-more-online-year-end-matching-gift\" class=\"wp-image-46242\"\/><\/figure>\n\n\n\n<p>By securing a matching gift, you&#8217;re setting yourself up to raise more online this year-end than ever before.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6) Use Pledge Donations To Get More Large Gifts Committed<\/h2>\n\n\n\n<p>More than half of consumers have used \u201cBuy Now, Pay Later\u201d pledges \u2014 and 83% of donors who have used it have said they would give more if they could pay in installments, according to the <a href=\"https:\/\/www.causevox.com\/blog\/pledge-now-pay-later-revolutionize-fundraising-model\/\">Pledge Now, Pay Later Study.<\/a><\/p>\n\n\n\n<p>With this approach, you\u2019re deepening your relationships with your donors who are likely to stay connected to your organization, make larger gifts and become lifetime supporters. Our software makes this approach easy to use and you can read more about how you can <a href=\"https:\/\/www.causevox.com\/pledge-now-pay-later\/\">get started with pledge donations here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/pledge-now-pay-later-demo.png\" alt=\"pledge-now-pay-later-raise-more-online-year-end\" class=\"wp-image-46350\"\/><\/figure>\n\n\n\n<p>When you incorporate pledge donations, into your year-end fundraising plans, you&#8217;re going to increase gift size while also setting your nonprofit up for fundraising growth all year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raise More Online This Year-End With CauseVox<\/h2>\n\n\n\n<p>Are you ready to explore some new tactics in year-end fundraising? CauseVox makes it easy for you to set up and launch a digital fundraising campaign site and implement all of these best practices so you\u2019re equipped to raise more this year-end.&nbsp;<\/p>\n\n\n\n<p>Easily brand, customize, and start sharing your campaign in minutes.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.causevox.com\/pricing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get Started with your Year-End Fundraising on CauseVox.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know the drill everyone: it\u2019s time to rev those fundraising machines for the year-end! It\u2019s the holiday season \u2014 people are in good spirits and wanting to give out of sheer generosity or to offset their annual taxes and the most savvy nonprofits stand to gain the most by capitalizing on online giving trends. [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":53060,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-46382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/engin-akyurt-k5is7qlsm7u-unsplash-1-scaled-1-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/engin-akyurt-k5is7qlsm7u-unsplash-1-scaled-1-600x600.jpg","author_info":{"display_name":"Team CauseVox","author_link":"https:\/\/www.causevox.com\/author\/teamcausevox\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/46382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=46382"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/46382\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/53060"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=46382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=46382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=46382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}