{"id":45667,"date":"2021-08-17T00:00:00","date_gmt":"2021-08-17T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=45667"},"modified":"2024-05-15T16:10:24","modified_gmt":"2024-05-15T16:10:24","slug":"pledge-now-pay-later-donor-study-2021","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/pledge-now-pay-later-donor-study-2021\/","title":{"rendered":"The Transformative Leap In Donor Preferences: Insights From The 2021 CauseVox Pledge Now, Pay Later\u2122 Study"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">The exponential growth of Buy Now, Pay Later models has led to an unprecedented shift in donor preferences.&nbsp;<\/h3>\n\n\n\n<p>As of July 2021, 56% of American consumers have used a Buy Now, Pay Later (BNPL) service like Affirm, Afterpay, and Klarna, which allows consumers to purchase and receive a product immediately and finance the cost through several installment payments. <\/p>\n\n\n\n<p><strong><em>That&#8217;s a 48% increase from the previous year.<\/em><\/strong><\/p>\n\n\n\n<p>But, how does this shift in consumer preferences translate to donors? And how can nonprofits capitalize on the trend?<\/p>\n\n\n\n<p>We were curious. So, CauseVox launched The 2021 CauseVox Pledge Now, Pay Later Study, which surveyed 400 North America-based individuals to uncover key insights in the drastic change in donor preferences. <\/p>\n\n\n\n<p>In our report, &#8220;The Transformative Leap In Donor Preferences: Insights From The 2021 CauseVox Pledge Now, Pay Later\u2122 Study&#8221;, we dive deep into the data to tease out the important insights for you, and have made it available for free!<\/p>\n\n\n\n<p>You&#8217;ll come away with all the data you need to adopt the latest fundraising trends to raise more in today&#8217;s climate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Buy Now, Pay Later is the latest consumer trend. But how does this translate for nonprofits? Explore The 2021 CauseVox Pledge Now, Pay Later Study.<\/p>\n","protected":false},"author":7,"featured_media":52976,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-45667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-guides"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/pnpl-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/pnpl-600x600.jpg","author_info":{"display_name":"Gia Chow","author_link":"https:\/\/www.causevox.com\/author\/gia\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/45667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=45667"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/45667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/52976"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=45667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=45667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=45667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}