{"id":44809,"date":"2026-03-30T19:38:02","date_gmt":"2026-03-30T19:38:02","guid":{"rendered":"https:\/\/www.causevox.com\/?p=44809"},"modified":"2026-03-30T19:38:08","modified_gmt":"2026-03-30T19:38:08","slug":"convert-more-recurring-donors","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/convert-more-recurring-donors\/","title":{"rendered":"How To Convert More Recurring Donors + Increase Gift Size"},"content":{"rendered":"\n

Recurring donors are a fundraiser\u2019s dream. These are the folks who give you a predictable stream of income month after month, and who support your organization over time. They tend to give 5.4x more over their lifetimes<\/a> than those who give one-time gifts.<\/p>\n\n\n\n

As fundraising becomes more and more digital, creating sustainable and predictable donations<\/a> takes on new importance. That means your recurring donors deserve more of your time.<\/p>\n\n\n\n

Yes, we all love our recurring donors. But how do you get recurring donors? And even more importantly, how do you get them to give more each month? <\/p>\n\n\n\n

Let\u2019s take a look at some of the best practices for making recurring donors a part of your fundraising strategy.<\/p>\n\n\n\n

Optimize Your Donation Form For Recurring Donations<\/h2>\n\n\n\n

One of the best ways to push your donors to become monthly donors is by creating a donation form that subtly tells them what you want. If you take nothing else away from this article, here\u2019s your #1 tip:<\/p>\n\n\n\n

Make recurring donations the default option on your donation form.<\/strong><\/p>\n\n\n\n

Of course there\u2019s a lot more to your donation form than that. Donation tiers<\/a> in particular are a great way to help your donors see the importance of becoming a monthly donor. To optimize for recurring giving, you\u2019ll want to create customized donation tiers that help drive more recurring gifts.<\/p>\n\n\n\n

CauseVox allows you to create one set of donation tiers for one-time donors, and another set for recurring donors.<\/p>\n\n\n\n

\"recurring-donors-donation-form\"<\/figure>\n\n\n\n

Customizable donation tiers on a CauseVox donation form.<\/em><\/p>\n\n\n\n

To create donation tiers<\/a> that convert, take a look at the average gift your monthly donor gives. Add $5 or $10 to that amount and make it your second option (people are most likely to choose the second-lowest tier). Add one amount that\u2019s lower and two that are higher. <\/p>\n\n\n\n

A few general principles can also help you if you want to deviate from that formula. You don\u2019t want to offer people too many options in your donation tiers. One of the benefits of donation tiers is that it minimizes the number of decisions the donor has to make, removing the friction that comes with contemplating how much they should give. Adding too many options adds that decision-making paralysis back into the equation.<\/p>\n\n\n\n

Keep in mind that your monthly donation tiers will look different from your one-time donation tiers. If someone is giving every month, they\u2019re less likely to make a large donation. Offer them lower options because you know that over time it will add up to more.<\/p>\n\n\n\n

Pro tip: The ideal number of tiers is between 3 and 6.<\/p>\n\n\n\n

Show Monthly Donor’s Impact<\/h2>\n\n\n\n

Donation tiers move us nicely into our next tactic for converting recurring donors: showing impact. Donors want to know where their money is going and why it\u2019s important for them to give.<\/p>\n\n\n\n

\"recurring-donors-impact\"<\/figure>\n\n\n\n

Using descriptive donation tiers helps donors see the impact of their gift, encouraging them to give more. <\/em><\/p>\n\n\n\n

One clear way to do that is to include information about impact in your donation tiers. <\/p>\n\n\n\n

There are so many ways to describe impact. Possibilities include:<\/p>\n\n\n\n