{"id":31177,"date":"2020-10-29T00:00:00","date_gmt":"2020-10-29T00:00:00","guid":{"rendered":"http:\/\/www.causevox.com\/?p=31177"},"modified":"2024-05-09T00:21:03","modified_gmt":"2024-05-09T00:21:03","slug":"year-end-fundraising-covid","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/year-end-fundraising-covid\/","title":{"rendered":"Year-End Fundraising During Covid: 10 Trends, Tips, Tactics, and More"},"content":{"rendered":"\n

This year has felt like a slog. Fundraising has been challenging. And now it\u2019s time for year-end fundraising during COVID. I for one am not excited. COVID might have you second-guessing your traditional approaches. <\/p>\n\n\n\n

Are your donors sick of hearing about what an awful year it\u2019s been? <\/p>\n\n\n\n

Have you already asked them for too much? <\/p>\n\n\n\n

How do you stand out during this absolutely unprecedented year?<\/p>\n\n\n\n

Don\u2019t panic. You probably won\u2019t be too surprised that it\u2019s not an all or nothing answer. Some of your tried and true strategies are a great idea, others may not work this year, and there are new tactics you might want to try to get the best results. <\/p>\n\n\n\n

Here’s our top 10 tips for year-end fundraising during covid to help you reach your fundraising goals.<\/p>\n\n\n\n

Year-End Fundraising During Covid: What\u2019s Staying the Same<\/h2>\n\n\n\n

Tip #1: Focus On Storytelling<\/h3>\n\n\n\n

Here\u2019s what shouldn\u2019t surprise you about year-end fundraising<\/a> during COVID: you\u2019re still going to want to focus on your mission and your storytelling. Year-end giving works well because it makes sense to align with the holiday season, a time of generosity and giving back.<\/p>\n\n\n\n

It\u2019s marketable, it\u2019s ripe for good storytelling, and can ease the process of coming up with a fresh campaign concept. This is still true! Finding a way to tie in with the end of the year, generosity, and what you\u2019ve done in 2020 is still a great idea. <\/p>\n\n\n\n

Start with your own story \u2014 you need to be able to illustrate your impact. This inspires donors to give, but also to become a part of the story, which is what keeps their commitment to your cause going, even after the campaign (spoiler alert: continuing the fundraising cycle with a second donation is a huge part of virtual fundraising and what you can focus on this year).<\/p>\n\n\n\n

\"year-end-fundraising-covid\"<\/figure>\n\n\n\n

Tip #2: You Need A Year-End Fundraising Plan<\/h3>\n\n\n\n

Not only that, but you still are going to want a clear goal and a strong plan for your campaign. Here are some questions you can ask yourself to help guide your campaign: <\/p>\n\n\n\n

  • Is there a project you want to get funded for immediate use, before the end of the year or early into next year?<\/li>
  • Will the money be used much further down the road?<\/li>
  • Are you funding programs or operations or both?<\/li>
  • What is a realistic goal for the timeline and your community?<\/li>
  • Is it best to create a monetary goal or one based on impact metrics?<\/li>
  • Will you have partner or major donor support through a matching gift?<\/li><\/ul>\n\n\n\n

    With the answers to these questions, you can decide what your fundraising goal is, how long you plan to run your campaign, how many people you will reach out to, and your channels for outreach (email, snail mail, social media, etc.). Last, you\u2019ll want to decide if you\u2019re planning a crowdfunding campaign, a peer-to-peer campaign, or an activity based campaign.<\/p>\n\n\n\n

    As you start building a more in-depth plan for your year-end fundraising, you\u2019ll want to use consistent branding, tone, and voice. You could create a tagline or name for this campaign so that your donors know every time they hear it: hey, that\u2019s my favorite charity and I should give them money! <\/p>\n\n\n\n

    Because this year\u2019s fundraising will be primarily done online, consistent branding will be an important deciding factor when you\u2019re choosing your tools and platforms. CauseVox lets you customize your donation pages so that they look like your organization. <\/p>\n\n\n\n

    View and download our Year-End Fundraising Sample Plan + Calendar by inputting your email address below:<\/h3>\n\n\n\n
    <\/div>