{"id":3028,"date":"2013-09-09T00:00:00","date_gmt":"2013-09-09T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=3028"},"modified":"2024-05-08T17:48:05","modified_gmt":"2024-05-08T17:48:05","slug":"plan-online-fundraising-campaign","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/plan-online-fundraising-campaign\/","title":{"rendered":"How to Plan an Online Fundraising Campaign"},"content":{"rendered":"

When it comes to changing the world, you\u2019d rather be on the front-lines, rather than planning an online fundraising campaign.<\/p>\n

You\u2019ve limited time budgeted for executing a fundraising campaign, so how should you make the most of it?<\/p>\n

Not All Tasks Are Created Equal<\/h2>\n

First, let\u2019s look at the elements that we\u2019ve identified in a fundraising campaign:<\/p>\n

    \n
  1. Story<\/li>\n
  2. Community<\/li>\n
  3. Website<\/li>\n
  4. Administration<\/li>\n<\/ol>\n

    Did you find the second half of the list overwhelming? If so, fear not. If you\u2019re intimidated by the first half of the list, you also needn\u2019t worry.<\/p>\n

    You probably reacted with trepidation because you anticipate allocating equal amounts of time to work on each phase. More often than not, however, the reality is that the amount of work you put in doesn\u2019t yield the same amount of result.<\/p>\n

    As you plan your campaign, we suggest allocating most of your time to the story and the community and the remainder to the website and administrative upkeep.<\/em><\/strong><\/p>\n

    Even the fanciest of fancy-pants websites isn\u2019t what brings in donations<\/a>, so don’t exhaust your brain power and time on that. Instead, focus your brilliance on the keys to a successful fundraising campaign.<\/p>\n

    \"Fundraising<\/p>\n

    80% of your campaign planning<\/h2>\n

    Establishing the why and the who of the fundraising campaign is the most fundamental step of the process; hence we\u2019d recommend spending 80% of your time on these phases of campaign planning. Consider the story and the community the foundation of the campaign; a sturdy structure can only follow from a solid foundation.<\/p>\n

    The Story (Why Are We Doing This?) = 40%<\/h3>\n

    If we were to turn your nonprofit into a television series, consider a fundraising campaign an episode. This show is about your organization wanting something and overcoming obstacles to get it, to paraphrase author Donald Miller<\/a>.<\/p>\n

    Your fundraising campaign tells a part of that story; you\u2019ll need to determine which part of the narrative it plays. More likely than not, you\u2019re running the campaign to reach a goal:<\/p>\n