Your nonprofit does great things, making a huge impact with limited resources.<\/p>\n
Your efforts are so focused on changing lives and transforming communities that mustering up the energy simply to execute a fundraising campaign overwhelms you.<\/p>\n
The thought of setting up a well-designed fundraising website<\/a>: your undoing.<\/p>\n Can\u2019t I just create a fundraising website then, \u2018set it and forget it\u2019? Didn\u2019t someone say something about judging books by their covers being a bad thing? You think, that applies to nonprofits\u2026 right?<\/p>\n Well, yes and no.<\/p>\n Fundraising, unfortunately or fortunately, bears more similarity to dating than to reading.<\/p>\n Here are three reasons why you need to invest in good design for your fundraising website:<\/p>\n Let\u2019s expand a bit more on the dating analogy, shall we?<\/p>\n Your mission is compelling and your work speaks for itself; your nonprofit\u2019s got a stellar personality that would charm anyone into joining the cause.<\/p>\n Yet a less than sparkly online presence won\u2019t intrigue a potential suitor, er, volunteer or donor.<\/p>\n In the same way you\u2019d expect your blind date to put his best foot forward in the way they dress and present himself, visitors to your website expect a somewhat aesthetically pleasing experience.<\/p>\n A successful fundraising campaign will include well-designed website, one that invites the viewer to learn more.<\/p>\n If you can convey that your nonprofit can at least clean up nicely on the internet, you lend a bit of credibility to the quality of the work you do offline to accomplish your mission.<\/p>\n As a visitor to your website \u2013 perhaps a friend of a current supporter \u2013 gets better acquainted with your mission and your work, she will be compelled to connect at a deeper level.<\/p>\n This would require that your online presence be inviting enough for a viewer to linger.<\/a><\/p>\n1. Good design builds trust.<\/h2>\n
First impressions matter.<\/h3>\n
2. Good design encourages longer visits on your website.<\/h2>\n
3. Good design raises more funds.<\/h2>\n