{"id":2927,"date":"2013-10-14T00:00:00","date_gmt":"2013-10-14T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=2927"},"modified":"2024-05-08T17:48:02","modified_gmt":"2024-05-08T17:48:02","slug":"symptoms-failing-crowdfunding","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/symptoms-failing-crowdfunding\/","title":{"rendered":"5 symptoms of a failing crowdfunding campaign"},"content":{"rendered":"

\"wobbly<\/a><\/p>\n

Nervous about your crowdfunding<\/a> campaign\u2019s wobbly, uncertain success? Perhaps your campaign is not going as well as you expected or you\u2019re not getting the traction and publicity that you thought you would.<\/p>\n

It\u2019s not all lost. You can still change it!<\/p>\n

Let\u2019s look at what the common symptoms are for a failing crowdfunding campaign and what you can do to change how things are going. <\/b><\/p>\n

Symptom 1: Lack of interest from your advocates<\/h2>\n

Cause:<\/h3>\n

Your audience\u2019s interest could have dwindled due to poor communication of purpose or cause. Often the purpose is clearer in you head than it is when it comes out on paper \u2013 or in this case \u2013 on the web.<\/p>\n

Also, take note of when your last campaign was and decide if this one was too early. You don\u2019t want to create donor or supporter fatigue.<\/p>\n

Solution:<\/h3>\n

Revisit your story and make sure it is clear. Get feedback. Bring in outsiders to view your online fundraising campaign before your launch it. Afterward, ask questions to see how they interpret your content. Tell them all about your organization and they might be able to tell you where your campaign is strong and weak.
\n<\/a><\/p>\n

People will only become advocates for your cause when they have a strong understanding of what you do. Then their interest will spike!<\/p>\n

2. Loss of momentum<\/h2>\n

Cause:<\/h3>\n

There could be various reasons for a loss of momentum in your campaign. A few may include the length of your campaign, irregular contact with supporters\/donors, or timing (e.g., stretching your campaign over a major holiday or a major event in your city).<\/p>\n

Solution:<\/h3>\n

Create a rhythm to your contact your donors and supporters. Use a communications calendar, work around holidays and major events, and make sure the campaign doesn\u2019t last too long.<\/p>\n

If your campaign started out with a bang and now there\u2019s a lull out of nowhere<\/a>, chances are it\u2019s a timing issue. Always take note of holidays and major events that could rob your campaign the attention it deserves!<\/p>\n

3. Low number of shares<\/h2>\n

Cause:<\/h3>\n

Maybe your content is dull, lacking in contagious passion, or it has too much focus on the problem and not enough on the solution or impact you are having.<\/p>\n

Solution:<\/h3>\n

You must create compelling content that is emotive and geared towards the right audience<\/a>. Make sure your content isn\u2019t difficult to understand. Your content should make you want to join your own cause and share it with others when you read it!<\/p>\n

Here are two additional resources on helping your content become sharable:<\/p>\n