![\"Video](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/video-storytelling-nonprofit.jpg\" "\\"video-storytelling-nonprofit\\"")
<\/p>\n<\/p>\n
Video speaks to us in a way that other medias can\u2019t \u2013 they can draw you in and make you feel connected like you are really there, and really a part of the story. And so they are powerful tools for nonprofit fundraising. And in our current internet age, distribution and access are better than ever, and the cost of production is much less prohibitive. These days, video is an expectation \u2013 not an exception.<\/p>\n
Many nonprofits, however, are behind the times. They\u2019re not used to working with video, and make some common mistakes when putting theirs together. So we\u2019ve pulled some of our favorite articles to bring you Do\u2019s and Don\u2019ts on how to make your nonprofit fundraising video.<\/p>\n
1. Focusing on yourself, not your cause<\/strong> 2. Aiming for Viral, not influence<\/strong> 3. Not asking for the right things<\/strong> 1. Keep it short and sweet<\/strong> 2. Aim true<\/strong> 3. Budget for it<\/strong> So guys \u2013 how do you use video at your nonprofit? Have you ever made any of those mistakes? How are you implementing the tips?<\/p>\n
Keep the spotlight on the mission and the impact, not your organization. Nonprofits often fall into this mistake because they\u2019re not making enough videos each year, and trying to cram everything into one.<\/p>\n
If it\u2019s not translating into more donors, volunteers, or followers, 1 million views is not worth it. Focus on real impact, not snazzy viral shine.<\/p>\n
If you\u2019re not making a clear request for funds or other action items, you might actually be getting in the way of making that happen by being a distraction.<\/p>\n3 Do\u2019s<\/h2>\n
Your video should probably fall between 30 seconds and 2 minutes. Any longer and you risk losing your audience\u2019s attention.<\/p>\n
Your video should have specific goals. Are you trying to raise awareness? Change an attitude? Influence behavior? Then use the appropriate strategy for each of these objectives. In all aspects of video storytelling, every element
has to directly contribute to the larger goal.<\/p>\n
While \u201cdo it yourself\u201d works for some videos \u2013 like an update from the field \u2013 for the important stuff, you need to hire a professional. Invest in a few flawless videos and feature them prominently. Pro-tip: when you have professionals produce video for you, you should own all the original footage yourself so you can use it later. Repurposing older\/leftover shots is a great money-saver too.<\/p>\n