{"id":2128,"date":"2013-04-15T00:00:00","date_gmt":"2013-04-15T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=2128"},"modified":"2024-05-08T17:47:01","modified_gmt":"2024-05-08T17:47:01","slug":"how-ideo-org-raised-more-than-20000-in-their-online-fundraising-campaign","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/how-ideo-org-raised-more-than-20000-in-their-online-fundraising-campaign\/","title":{"rendered":"How IDEO.org raised more than $20,000 in their online fundraising campaign"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2176\" title=\"ideoorg causevox fundraising site\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/ideoorg.jpg\" alt=\"\" width=\"560\" height=\"476\" \/><\/p>\n<p><em>\u201cCauseVox\u2019s design was so simple and straightforward \u2026 \u201d<\/em><\/p>\n<p>-Cris Valerio, Innovator in Residence at IDEO.org<\/p>\n<p>Cookstoves in Tanzania, sustainable business plans for selling water in Kenya, and something called TEDx in a box:<\/p>\n<p>Welcome to <a href=\"https:\/\/www.ideo.org\/\" target=\"_blank\" rel=\"noopener nofollow\">IDEO.org<\/a>.<\/p>\n<p><strong>A Bit of Background<\/strong><\/p>\n<p>IDEO.org is the relatively new philanthropic arm of the innovative design firm <a href=\"https:\/\/www.ideo.com\/\" target=\"_blank\" rel=\"noopener nofollow\">IDEO<\/a>.\u00a0 For the past year and a half, IDEO.org\u2019s aim has been to, \u201c[E]radicate poverty through innovation and design.\u201d\u00a0 IDEO.org is currently working on projects in Kenya, India, San Francisco, and Ghana, designing solutions for sanitation, healthcare, employment, and more.\u00a0 The projects are staffed by IDEO.org Fellows, a mix of internal IDEO designers and social sector professionals from around the world, who join IDEO.org for one year. The IDEO.org Fellows work on projects related to alleviating the problems of poverty around the world.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" title=\"ideoorg2\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/ideoorg2.jpg\" alt=\"\" width=\"560\" height=\"376\" \/><\/p>\n<p>Funding for projects at IDEO.org comes from two sources:\u00a0 1) project fees paid by various partners that work with IDEO.org on certain projects, and 2) philanthropic contributions.\u00a0 To date, contributions have been obtained through traditional methods, such as a \u201cDonate\u201d link on the main webpage, social media campaigns, snail mail solicitations, e-mail newsletters to regular supporters, and <a href=\"https:\/\/www.causevox.com\/fundraising-events\/\">fundraising events<\/a>.<\/p>\n<p>But for the most recent campaign, IDEO.org wanted something a little different.<\/p>\n<p><strong>The CauseVox Campaign<\/strong><\/p>\n<p>\u201cWe wanted to differentiate this campaign, and highlight the fact that funds would go to support the Fellows program directly,\u201d said Cris Valerio, one of the campaign organizers.\u00a0 She did a bit of searching for online fundraising platforms and came across <a href=\"https:\/\/www.causevox.com\/\">CauseVox<\/a>.\u00a0 As the opening quote indicates, she was drawn to CauseVox\u2019s simplicity of design.\u00a0 \u201cWe also wanted to incorporate video, and CauseVox let us do that easily,\u201d she said.\u00a0 In addition, she reported that the fact that donors could cover CauseVox\u2019s fee through \u201ctips,\u201d was also a welcome feature.<\/p>\n<p>IDEO.org created a CauseVox page, a video, and then they were off and running.<\/p>\n<p>Mainly, their campaign was broadcast to their current network via social media, e-mail, and mailing lists.\u00a0 It was also spread beyond their internal network through word of mouth.\u00a0 The campaign chugged along, and when all was said and done, they had raised over $27,000 (thanks in part to a large swell of support in the final days)!\u00a0 Their campaign page can be seen <a href=\"https:\/\/ideoorg.causevox.com\/\" target=\"_blank\" rel=\"noopener nofollow\">here<\/a>.<\/p>\n<p>\u201cIf we learned a lesson from the campaign, it was that we might have had even greater success had we tried to reach outside our current network and connect with new supporters,\u201d said Valerio.\u00a0 That aside, the folks at IDEO.org sounded quite pleased with the results of their campaign and the great support they got from their donors.<\/p>\n<p>Proceeds from the campaign will help to fund next year\u2019s IDEO.org Fellowship class. The organization is considering pursuing projects involving health in India, mobile banking in Uganda, and other projects that are designed for broad impact.<\/p>\n<p>Other recent projects include 1) <a href=\"https:\/\/www.ideo.org\/deliverables?featured=clean-team-product-and-service-phase-2-deliverable\" target=\"_blank\" rel=\"noopener nofollow\">a new sanitation offering<\/a> in Ghana, which included in-home toilets for many, and 2) <a href=\"https:\/\/www.ideo.org\/deliverables?featured=water-health-in-kenya-defining-the-path-to-a-sustainable-business\" target=\"_blank\" rel=\"noopener nofollow\">a scalable business<\/a> in Kenya that sells water alongside hygiene and nutrition projects.<\/p>\n<p>Congratulations, IDEO.org \u2013 we (and the rest of the world) are eagerly awaiting your next creative innovation!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cCauseVox\u2019s design was so simple and straightforward \u2026 \u201d -Cris Valerio, Innovator in Residence at IDEO.org Cookstoves in Tanzania, sustainable business plans for selling water in Kenya, and something called TEDx in a box: Welcome to IDEO.org. A Bit of Background IDEO.org is the relatively new philanthropic arm of the innovative design firm IDEO.\u00a0 For [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-2128","post","type-post","status-publish","format-standard","hentry","category-article"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Olivia Hosey","author_link":"https:\/\/www.causevox.com\/author\/ohosey\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/2128","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=2128"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/2128\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=2128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=2128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=2128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}