Peer-to-peer campaigns can keep pace and even outperform traditional ones\u2013we see campaigns that use peer-to-peer on CauseVox raise up to 200% more than standard campaigns.<\/p>\n\n\n\n
Even better, peer-to-peer campaigns<\/a> don\u2019t require the same kind of investment as some traditional fundraising activities, making the return even higher. Your current supporters can easily transition into fundraisers who take on the work your staff would normally do. Less hassle for you, more love from your community. If you\u2019re not sure where to start, your board is often a solid list of potential fundraisers.<\/p>\n\n\n\n You give $50. You share the campaign with your friend, and she gives $100. She recruits someone who gives $30, and another who gives $20.<\/p>\n\n\n\n Now, the organization has $200, and four supporters. That\u2019s more than each donor would give alone, and a lot more impactful than each gift by itself. This is the power of peer-to-peer fundraising, and the reason it\u2019s such an effective use of your time and money.<\/p>\n\n\n\n Floyd Jones is the Director of Fundraising and Community Outreach at Volo City<\/a>, and he witnessed the power of peer-to-peer fundraising firsthand.<\/p>\n\n\n\n When Floyd was hired on and found CauseVox, he knew it was going to be a gamechanger. \u201cWith such a small fundraising team \u2014 we needed all the support we could get. Our fundraising is rather diverse\u2026we touch events, we have corporate sponsorships, we have service work, but our peer-to-peer [fundraising]<\/a> has been the key that\u2019s been exponential in helping us grow,\u201d explained Floyd. He found that peer-to-peer fundraisers allowed his small staff to work with a dedicated group of fundraisers, which expanded their reach drastically. For each fundraiser they worked with, they got back multiple donors and significant dollars.<\/p>\n\n\n\n Check out some of our ideas<\/a> for peer-to-peer <\/a>campaigns<\/a> if you want to invest less staff time to bring in more money and reach tons of new donors.<\/p>\n\n\n\n When you\u2019re fundraising on a budget, it\u2019s crucial that you make every fundraising dollar count. One of the most effective ways to do that is through matching gift programs\u2014 a simple way to leverage corporate philanthropy and get two donations in one!<\/p>\n\n\n\n A matching gift is an incredibly powerful way to excite potential donors. This strategy is great to pull in new donors and to reignite the interest of old or lapsed donors. According to Tech Soup, mentioning matching gifts in fundraising appeals results in a 71% increase in response rate and a 51% increase in average donation amount, while Double the Donation\u2019s matching gift statistics<\/a> show 84% of potential donors are more willing to give if a match is being offered! <\/p>\n\n\n\n You can reach out to your board, a strong historical donor, or a business that you have connected with to build a match. Once you\u2019ve created it, make sure that you feature it in all your communications and on your donation page to get your donors excited.<\/p>\n\n\n\n Matching gifts are also a great way to boost donations mid-campaign<\/a>. If you notice that donations are starting to taper off mid-day, try to introduce a matching gift to keep the excitement and momentum going. You can promote a match through all your frequent channels of communication whether it be social media, email, or a newsletter. <\/p>\n\n\n\n No matter when you announce your match, it\u2019s sure to get your donors moving right now. It gives them a sense that there\u2019s a limited time for their donation to make the biggest difference. A little bit of upfront work on your end to find a matching grant can have huge returns.<\/p>\n\n\n\n If you\u2019re fundraising on a budget and want to get the most bang for your buck, the best place to look is people who have already donated to your organization. It costs five times as much to attract a new customer, than to keep an existing one. Taking the time to create a solid donor retention plan pays off big. This is where move management comes into play.<\/p>\n\n\n\n Moves management is a process by which a nonprofit or charity develops a plan to grow donor relationships by moving them along a predetermined path from the initial cultivation to the \u201cask\u201d and beyond. It\u2019s what takes your donor retention strategy and amps it up to the next level. It\u2019s the difference between a Charmander and a Charizard.<\/p>\n\n\n\n This is Donor Retention:<\/p>\n\n\n\n This is Moves Management:<\/p>\n\n\n\n Let\u2019s start with some quick donor retention strategies before we jump into moves management. The first step of moves management is making sure your donors stick around for you to move them into higher levels of giving.<\/p>\n\n\n\n With these basic tips, you\u2019re going to have donors that stick around. But you don\u2019t simply want your donors to make the same gift year after year. You want them to increase their gifts. That\u2019s where moves management comes in.<\/p>\n\n\n\n Start by deciding who you\u2019ll focus on: current donors, recurring donors, or perhaps prospective major donors. Don\u2019t just pull a list from your CRM: take the time to look at specific names and the data you have for that person. How often do they give? How much? When did you last communicate with them? Get to know your potential donors. <\/p>\n\n\n\n From here, you can decide what your goal is. Some possibilities include:<\/p>\n\n\n\n Here\u2019s where the management part comes in: create a plan so that you know how you\u2019re going to get from the status quo to your goal.<\/p>\n\n\n\n A stellar moves management strategy includes a number of action-items performed on a regular basis, such as monthly or quarterly, to encourage consistent participation in the donor engagement cycle.<\/p>\n\n\n\n Here\u2019s an example:<\/p>\n\n\n\n You can use the same template for a wide group of supporters to make things more efficient. Follow your plan and take notes as you go so you can see what\u2019s working and what\u2019s not. That will help you improve as you start adding more people to your group and moving people towards your goals.<\/p>\n\n\n\n These strategies will help you improve your relationship with current donors while incentivizing them to give more.<\/p>\n\n\n\n One of the fastest ways to throw money away is by using a confusing and complicated donation platform. If you\u2019re fundraising on a budget, that is not what you want. You can have the best campaign in the world, but if donors reach the donation page and it\u2019s confusing or overwhelming, they\u2019ll close that window faster than you can say \u201cbob\u2019s your uncle\u201d. And if you\u2019re paying high processing fees just to get your donations? You\u2019ve lost a significant chunk of your revenue (CauseVox has a 0% platform fee option<\/a>, just as an example).<\/p>\n\n\n\n Avoid the clunk and keep it simple.<\/p>\n\n\n\n The fundraising platform you use needs to echo the focused simplicity of your message. A confusing array of donate buttons, opt-in boxes and distracting visual elements is just as off-putting as ambiguous, abstract language. <\/p>\n\n\n\n Here\u2019s an example of a powerfully simple donation form, built through CauseVox:<\/p>\n\n\n\n In addition to an easy to use platform that makes your donors feel competent, there are some other things to consider:<\/p>\n\n\n\n Here\u2019s a little secret: CauseVox<\/a> knocks it out of the park in all these areas. You\u2019ll raise more with less work and less cost.<\/p>\n\n\n\n Marketing can be one of the most challenging elements of fundraising on a budget. You want to spend less and get more in return. Social media is technically free advertising (which is exactly what you want when you have a tight budget), but that doesn\u2019t mean you can just build any old page and see donations roll in. A solid social media strategy can turn your social pages into huge assets that cost you nothing except a bit of time each week.<\/p>\n\n\n\n Here\u2019s the first step of your social media flowchart: social media brings people to your website, where you have the chance to sit down with them and really share your story.<\/p>\n\n\n\n How do you do this? Content.<\/p>\n\n\n\n There are three ways to use content successfully:<\/p>\n\n\n\n Spending a bit of time upfront to create quality content will have big payoff. Content that works: Substantial posts with videos and eye-catching visuals that link to articles and pages with more information. Forbes cited research<\/a> showing that posts with images get an 85% interaction rate on Facebook and 35% Retweet rate on Twitter.<\/p>\n\n\n\n If you\u2019re overwhelmed by creating content, sites like Canva<\/a> are a great place to easily build beautiful visuals to complement your storytelling.<\/p>\n\n\n\n Another great option for getting good content is sharing.<\/p>\n\n\n\n This strategy encapsulates the core of effective social media marketing: promote others in order to promote yourself..<\/p>\n\n\n\n This approach works much better than simply promoting your own material directly because it allows you to appeal to social proof: other people besides you believe in your cause and that\u2019s what you are highlighting.<\/p>\n\n\n\n Takeaway: Share your crowdfunders stories and help them gain an audience. Have them share yours.<\/p>\n\n\n\n You can streamline your social media strategy by using a manager like Hootsuite to post across platforms. <\/p>\n\n\n\n Generating good content consistently is one of the most difficult elements of a strong social media campaign. To make sure you always have ideas and you are creating content that fits into your strategy, build content to support a specific initiative or around a specific theme.<\/p>\n\n\n\n For example, if you are planning a fundraiser to create a new program supporting girls\u2019 education, you can develop a series of videos, infographics, blog posts, and whitepapers on the topic:<\/p>\n\n\n\n This might seem like a lot of work, but if you focus on one area and set aside time each week to work on your social media strategy, you\u2019ll end up with great ROI.<\/p>\n\n\n\n The last and most important way to get big returns on your small fundraising budget is to take data. This helps you to learn what works for YOUR organization and build strong plans for the future. Make sure that you have a strong CRM that allows you to determine the ROI on different fundraising activities<\/a>. This can help you determine where to focus efforts in the future.<\/p>\n\n\n\n Here is some general data to get you started:<\/p>\n\n\n\n Once you\u2019ve got that data, you can create more effective budgets and plans for the future. You might think that the best way to approach these budgets is to minimize the money you\u2019re putting into anything. That\u2019s not always the case. Sometimes the best ROI<\/a> comes when you invest a bit more but get a bit payout.<\/p>\n\n\n\n Don’t be afraid to spend money or time on long term projects like major gifts, bequests, or crowdfunding campaigns. These have big impacts and high ROI. You may also need to invest a bit to get tools that pay off in the long run.<\/p>\n\n\n\n Another quick tip: virtual events tend to have a much higher ROI than in-person events, even if they don\u2019t bring in the same dollars. Why? Virtual events have much lower costs. For more details on the power of virtual events check out Summit Assistance Dogs<\/a>, whose ROI increased from ~200% to over 1600% when they went virtual.<\/p>\n\n\n\n Data also allows you to segment your donor database. Donor segmentation involves grouping your donors based on certain characteristics. You may, for instance, want to identify your major donors so that you can inform them of your campaign in person. Knowing which donors require more of your attention will help you allot your time, resources, and funds wisely.<\/p>\n\n\n\n As part of your segmentation, you\u2019ll also want to determine a preferred communication channel. Time is money! Sending communications to people who won\u2019t respond is a waste of both. Keeping your fundraising campaign low-cost involves efficient, effective communication that will inspire steady giving. Knowing your donors\u2019 preferred communication channels will help you reach them in a way that resonates.<\/p>\n\n\n\n From your data, you can improve every other area we\u2019ve mentioned already. Knowledge is power.<\/p>\n\n\n\n If you\u2019re looking for a platform that lets you implement these strategies with no cost to you, CauseVox is the place to start.<\/p>\n\n\n\n CauseVox has easy to use donation pages that you can brand and embed on your own site. Less hassle so you can focus on your mission. Plus, with stellar customer support, you\u2019ll never have to talk to a robot when you have a question.<\/p>\n\n\n\n If you\u2019re ready to start optimizing, let CauseVox make the process more simple with less clunk.<\/p>\n\n\n\n![\"fundraising-on-a-budget-volo-city\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/the-pandas.png\")
<\/figure>\n\n\n\nBudget-Friendly Fundraising Tip #2. Matching Grants: Inspiring Immediate Action<\/h2>\n\n\n\n
Budget-Friendly Fundraising Tip #3. Moves Management: Upgrading Current Donors<\/h2>\n\n\n\n
![\"Pokemon](\"https:\/\/media0.giphy.com\/media\/bkQAAeOePeK3e\/giphy.gif\")
<\/a>\n<\/div><\/figure>\n\n\n\n![\"Pokemon](\"https:\/\/media2.giphy.com\/media\/mhEXfMFWYf9PW\/giphy.gif\")
<\/a>\n<\/div><\/figure>\n\n\n\n![\"fundraising-on-a-budget-moves-management\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/moves-management-410x1024-1-312x780-1.png\")
<\/figure><\/div>\n\n\n\nBudget-Friendly Fundraising Tip #4: Using the Right Platform and Streamlining Your Donation Process<\/h2>\n\n\n\n
![\"fundraising-on-a-budget-ROI\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2020-09-11-at-3-30-47-pm-1.png\")
<\/figure><\/div>\n\n\n\nBudget-Friendly Fundraising Tip #5: Social Media: Building Community<\/h2>\n\n\n\n
Budget-Friendly Fundraising Tip #6: Using Your Data To Increase ROI: Learning What To Do Next<\/h2>\n\n\n\n
![\"fundraising-on-a-budget-ROI\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2020-09-11-at-3-30-47-pm-1-1.png\")
<\/figure><\/div>\n\n\n\nFundraise On a Tight Budget with CauseVox<\/strong><\/h2>\n\n\n\n