{"id":1965,"date":"2013-01-31T00:00:00","date_gmt":"2013-01-31T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=1965"},"modified":"2024-05-08T17:46:27","modified_gmt":"2024-05-08T17:46:27","slug":"breaking-into-four-types-of-donors","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/breaking-into-four-types-of-donors\/","title":{"rendered":"Breaking into four types of donors"},"content":{"rendered":"

\"Writing<\/a><\/p>\n

If you’re not convincing people with your fundraising appeal, even the most important cause can sink like the Titanic.<\/p>\n

Good copy is the backbone of your fundraising appeal.<\/p>\n

Whether you\u2019re writing for your newsletter, direct mail, website, or brochures, you need to be dang sure that your fundraising materials are persuasive.<\/p>\n

It\u2019s so important, in fact, that Tom Ahern \u2013 fundraising copy genius \u2013 wrote a book about it: How to Write Fundraising Materials That Raise More Money. <\/em>He says to imagine \u201cfour sets of ears\u201d listening to your fundraising appeal. You need to persuade all of them.<\/p>\n

These personalities are amiable, expressive, skeptical, and bottom-liner. Most of us favor one over the other, but still, have elements of all four wrapped up in our brains.<\/p>\n

Here are some copywriting tips to appeal to these four personality types:<\/p>\n

Amiable<\/h2>\n

These are the friendly, sympathetic people. They respond to the \u201chuman element\u201d in fundraising \u2013 they care about helping, they care about people, they care about the community. To get their attention, you should:<\/p>\n