{"id":17633,"date":"2019-12-18T00:00:00","date_gmt":"2019-12-18T00:00:00","guid":{"rendered":"http:\/\/www.causevox.com\/?p=17633"},"modified":"2024-05-08T23:38:59","modified_gmt":"2024-05-08T23:38:59","slug":"most-important-features-of-a-high-performing-donation-page","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/most-important-features-of-a-high-performing-donation-page\/","title":{"rendered":"The Most Important Features of A High Performing Donation Page"},"content":{"rendered":"\n

Your donation page is actually a pretty big deal. With more than half of all donors worldwide<\/em> preferring to give online, optimizing your donation page<\/a> should be a top priority. While online donations probably aren\u2019t your sole focus, it\u2019s an integral part of a holistic fundraising strategy.<\/p>\n\n\n\n

Whether it\u2019s everyday giving or a specific campaign, your donation page<\/a> serves as the central hub for online giving. When donors navigate to fill out an online donation form, you want to make sure it\u2019s a joyful experience because this directly relates to whether or not they give, or choose to keep giving. <\/p>\n\n\n\n

In a nutshell, your donation page can have a big impact on your revenue. <\/p>\n\n\n\n

If you\u2019re wondering how to improve your donation page, here\u2019s some best practices<\/a> and four important features to keep in mind:<\/p>\n\n\n\n

1. Make Your Page Mobile-Friendly<\/h2>\n\n\n\n

<In 2018, mobile traffic made up 48% of all web traffic to nonprofit websites, surpassing desktop and tablet usage. Optimizing the mobile giving experience with a mobile-friendly donation page can help boost conversion rates. <\/p>\n\n\n\n

A mobile-friendly page will adjust for optimal viewing based on the user\u2019s device. Generally, this means having things like a vertical layout or using a bigger font. To ensure that your fundraising page is ready for mobile, consider these 7 steps<\/a> or see how your website stacks up using our mobile checklist grader<\/a>.<\/p>\n\n\n\n

With mobile fundraising on the rise, consider mobile payments that\u2019ll let your supporters give via the touch of a button. Through services like Apple<\/a> or Google Pay<\/a>, you can minimize the amount of time donors would normally spend manually entering their payment information each time they give. <\/p>\n\n\n\n

Both options have their own authentication measures that a donor has to go through before their payment is approved. By making the donation process more secure, efficient, and convenient, get ready to see an increase in your conversion rate.<\/p>\n\n\n\n

2. Provide An Option For Easy Monthly Recurring Giving <\/h2>\n\n\n\n

Another great feature on a high performing donation page is providing the donor with the option to select the frequency of their gifts and whether they would like to make their gift recurring. <\/p>\n\n\n\n

\"high-performing-donation-page\"<\/figure>\n\n\n\n

The goal of recurring gifts is to build a consistent base of donors who give to your organization on a regular (usually monthly or quarterly) basis. This helps to provide a predictable income stream towards your cause.<\/p>\n\n\n\n

If your donation form isn\u2019t equipped with an option to donate on a recurring basis, you\u2019re leaving quite a bit of money on the table. After all, it\u2019s easier and less costly to solicit from donors who have given to your cause previously than to start from scratch and cultivate new prospects. <\/p>\n\n\n\n

CauseVox makes setting up a recurring giving easy, and you can choose to make your page optimized for recurring giving by defaulting recurring donations. The user can always opt out and select a one-time gift if they choose, but most users don\u2019t turn off recurring giving and let the app donate for them on a consistent basis.<\/p>\n\n\n\n

Plus, if your donors are committing to give monthly, you\u2019ll want to use a service that helps you retain donors.<\/p>\n\n\n\n

If a donor\u2019s credit card fails, CauseVox automatically sends emails to rescue lapsed recurring donors and give them a quick and easy way to update their card, helping prevent donor churn and help you continue raising more long-term.<\/p>\n\n\n\n

Keep in mind that recurring donors give 42% more annually compared one-time donors. With the average monthly donation being around $52 per donor, that\u2019s $624 over the course of the year! Long story short, recurring donations can add up pretty quickly.<\/p>\n\n\n\n

3. Make Your Donation Process Quick And Easy<\/h2>\n\n\n\n

If your donation process is cumbersome, chances are that a visitor will leave your website without making a donation. In order to provide prospective donors with a pleasant and seamless experience, here are few best practices to consider:<\/p>\n\n\n\n