{"id":17531,"date":"2019-10-30T00:00:00","date_gmt":"2019-10-30T00:00:00","guid":{"rendered":"http:\/\/www.causevox.com\/?p=17531"},"modified":"2024-05-08T23:34:36","modified_gmt":"2024-05-08T23:34:36","slug":"ungala","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/ungala\/","title":{"rendered":"Tired Of Exhausting Fundraising Events? Try An UnGala"},"content":{"rendered":"\n<p>Let\u2019s face it, galas take a TON of work. Sure, it\u2019s a great way to share your mission and recruit new supporters but the many downsides may be enough to ditch the event:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>When it comes to running a gala, the moving parts seem to be endless. Securing sponsorships, coordinating volunteers, drafting a run-of-show, and forming a committee are only a few items on your to-do list.<\/li><li>Not only do galas take immense planning but there\u2019s always a fire to put out. You can expect something, usually out of your control, to go awry. From inclement weather to a keynote speaker not showing up, it can be stressful to say the least.&nbsp;<\/li><li>Galas can get pretty pricey upfront; the ROI might not be worth the funds and staff time poured into hosting the event. (If you\u2019re unsure whether your event will be profitable, here\u2019s a <a href=\"https:\/\/www.causevox.com\/blog\/how-to-calculate-roi-for-your-fundraising-event\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">quick guide on calculating ROI<\/a>).&nbsp;<\/li><li>As a fundraiser, your job isn\u2019t over when the event is over; you still need to calculate the total amount raised and manage back-office tasks such as issuing donation receipts or sending out thank you letters.<\/li><\/ol>\n\n\n\n<p>This brings us to why it\u2019s time to move beyond traditional gala. An UnGala (aka the non-gala gala) is a new fundraising trend that takes away the traditional components of a gala. It\u2019s a way to free up your organization and staff, helping you focus energy where needed most and raise a lot quickly, with an even higher ROI.&nbsp;<\/p>\n\n\n\n<p>An UnGala (sometimes referred to as \u201cGone with the Gala)\u201d is run through an online fundraising campaign where you invite your top supporters to join and fundraise for you (aka <a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-primer\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">peer-to-peer fundraising<\/a>). <\/p>\n\n\n\n<p>Rather than purchase tables or tickets, they can donate the amount they would have otherwise spent directly to your cause. Your fundraisers can then invite their friends and families to give on their personal fundraising page. You can even solicit sponsors and offer perks based on the sponsorship level.<\/p>\n\n\n\n<p>If you consider all of the expenses (and headaches) you would incur with a live event, UnGalas are the way to go. To help you get started, here are some considerations:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose Your Platform<\/h2>\n\n\n\n<p>So, you may be wondering, where\u2019s the venue? Well, it\u2019s entirely online. And that\u2019s one of the best parts about hosting an UnGala &#8211; you\u2019ll never have to worry about exceeding room capacity. It\u2019s accessible, meaning that individuals who wouldn\u2019t have been able to attend a live event can still make a contribution.<\/p>\n\n\n\n<p>With all of the action taking place on the web, make sure your platform of choice is user-friendly. Since peer-to-peer fundraising supports everything from birthday fundraisers to marathons, there\u2019s no reason why it can\u2019t be applied to galas. If you want a centralized place where you can view your \u201cguestlist\u201d and the amount raised (in real-time), CauseVox <a href=\"https:\/\/www.causevox.com\/fundraising-events\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">has you covered<\/a>.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready, Set, Goal!<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Setting Your UnGala Goal<\/h3>\n\n\n\n<p>Here at CauseVox, we can\u2019t plug <a href=\"https:\/\/www.causevox.com\/blog\/smart-fundraising-goal-setting-plan-succeed\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">S.M.A.R.T goals<\/a> enough. Ensure that your fundraising goal fits within the parameters of the S.M.A.R.T method:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Specific<\/strong> \u2013 Define your goal; make it clear and focused.&nbsp;<\/li><li><strong>Measurable<\/strong> \u2013 Assign a number or, in this case, a dollar amount as a means to track progress.<\/li><li><strong>Attainable<\/strong> \u2013 Dream big but keep your goal within the realm of possibility.<\/li><li><strong>Relevant<\/strong> \u2013 Tie your goal back to your organization\u2019s overall mission or to a particular objective.<\/li><li><strong>Time-bound<\/strong> \u2013 Set a deadline.<\/li><\/ul>\n\n\n\n<p><strong>Tip: <\/strong>Use a progress thermometer that updates in real-time to create a sense of urgency and motivate your donors. Incorporating a progress thermometer is a common gamification technique, and with CauseVox\u2019s fundraising page, you can inspire your donors to help you hit 100% as they watch donations roll in.<\/p>\n\n\n\n<figure class=\"wp-block-image is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-12-09-at-4-38-41-pm.png\" alt=\"\" class=\"wp-image-17620\" width=\"567\" height=\"490\"\/><figcaption>Girls Inc. unGala fundraising goal<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Set Your UnGala Giving Levels<\/h3>\n\n\n\n<p>To drive higher donations, try creating different levels of giving with <a rel=\"noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.causevox.com\/blog\/donation-tiers\/\" target=\"_blank\">donation tiers<\/a>. In terms of an UnGala, think of donation tiers as a substitute for tickets. Be sure to offer your supporters pre-determined dollar amounts (i.e. $25, $50, $100, etc.) to choose from. <\/p>\n\n\n\n<p>You can structure your tiers using the traditional Bronze, Silver, Gold, and Platinum donation titles. Or, it could even be something more creative tied to the overall mission and vision of your organization. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-12-09-at-4-47-06-pm.png\" alt=\"\" class=\"wp-image-17624\"\/><figcaption>Loudon Therapeutic Riding Donation Tiers<\/figcaption><\/figure>\n\n\n\n<p>You can also show the tangible impact of each donation, by tying each donation level back to a specific outcome (i.e. X amount feeds a child for a month). Either way, suggested amounts through donation tiers are proven to boost donations. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Consider Your Fundraising Timeline<\/h3>\n\n\n\n<p>Set a firm date for your UnGala and have people fundraise up through that end date. This is typically best within a 30-60 day timeframe to drive urgency. <\/p>\n\n\n\n<p>To encourage giving on your UnGala date (aka the last day of your campaign), try having a matching gift in place.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Develop A Sponsorship Packet<\/h2>\n\n\n\n<p>Have a sponsorship packet replete with sponsorship levels and a solid pitch letter. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-12-09-at-4-34-33-pm.png\" alt=\"\" class=\"wp-image-17622\"\/><figcaption>Girls Inc. unGala sponsors (right)<\/figcaption><\/figure>\n\n\n\n<p>This might not be your traditional black-tie event, so there won\u2019t be things like signage or reserved tables, but you can definitely get creative with your sponsorship packages and perks. If you need some inspiration, here are five ideas to help you get the ball rolling:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Online logo display<\/strong> &#8211; Feature the sponsor\u2019s logo on the gala or organization\u2019s website and consider having a thoughtful blurb to go along with it.<\/li><li><strong>Social media promotion<\/strong> &#8211; Showcase your sponsors across your social media channels. You might even consider having a sponsor-of-the-week or having the duration of time correspond with a certain level of sponsorship.&nbsp;<\/li><li><strong>Opt-in emails<\/strong> &#8211; Offer your supporters the option to sign up for emails or newsletters from your sponsor. With opt-in emails, you\u2019re raising money for your org and your sponsor has the opportunity to grow their email base. It\u2019s a win-win. <em>(Note: This applies to certain sponsors such as corporations or businesses)<\/em><\/li><li><strong>Exclusive \u201cVIP\u201d mailing list<\/strong> &#8211; With donor-segmented communications, let sponsors be the first to get the scoop on new and exciting developments about your organization.<\/li><li><strong>Membership programs<\/strong> &#8211;&nbsp; Similarly, if your organization has a membership program or a giving society, consider having a sponsorship perk being enrollment in the program.&nbsp;<\/li><\/ul>\n\n\n\n<p>Once you\u2019ve got your sponsorship packet crafted, it\u2019s time to start sending it out. <\/p>\n\n\n\n<p>A few examples of people you could send it to includes previous sponsors, local businesses, or board member\u2019s corporate contacts. Just remember, if this is your first time reaching out to someone, be sure to talk to them first to gauge their interest before dropping them a sponsorship packet.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incorporate A Silent (Online) Auction<\/h2>\n\n\n\n<p>You don\u2019t have to toss all the elements of a traditional gala if you don\u2019t want to.&nbsp;<\/p>\n\n\n\n<p>Take the Neighborhood House Association (NHA) in San Diego for instance. Their<a href=\"https:\/\/nhagala.org\/\" rel=\"noopener\"> <\/a>virtual gala is the organization\u2019s signature fundraising event and it\u2019s been around for <a href=\"https:\/\/www.thenonprofittimes.com\/npt_articles\/an-all-online-gala-forgets-about-everything-except-the-donor\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">over a decade<\/a>. To add a live event feel, NHA incorporates an online auction.&nbsp;<\/p>\n\n\n\n<p>If you\u2019d like to go this route, be sure to research auction software options, secure items in advance, and to promote often. As with any fundraising effort, you won\u2019t want to wait until the last minute. Advertise your online auction (especially the big-ticket items) as you normally would with a live event through social media, e-newsletters, and email blasts. Your event is virtual, but there\u2019s still the metaphorical legwork.&nbsp;<\/p>\n\n\n\n<p>For more in-depth guidance on how to rock your silent (online) auction, check <a href=\"https:\/\/www.causevox.com\/blog\/silent-auction-ideas\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">this<\/a> out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Brush Up On P2P Best Practices<\/h2>\n\n\n\n<p>Lastly, an UnGala isn\u2019t your typical gala because there is no actual gala. Instead, an UnGala resembles a peer-to-peer campaign.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-12-09-at-4-35-22-pm.png\" alt=\"\" class=\"wp-image-17621\"\/><figcaption>Girls Inc. unGala fundraisers<\/figcaption><\/figure>\n\n\n\n<p>Here\u2019s a few quick tips to help you best manage your Ungala peer-to-peer fundraising:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kick-off your campaign by sending an exclusive early invite to your major donors. This will give them the opportunity to create their personal fundraising page early and be one of the first to make their donation.&nbsp;<\/li><li>Consider creating teams for VIPs, Board Members, Special Guests and any other groups you\u2019re looking to highlight so they can all virtually \u201csit together\u201d and fundraise. You can even have people \u201cbuy a virtual table\u201d and have them create their own team.<\/li><li>As soon as the campaign kicks off, send a fancy invite to create their personal fundraising page, and include the link to the campaign. (Tip: Try using something like <a rel=\"noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.paperlesspost.com\/\" target=\"_blank\">Paperless Post<\/a>, an affordable way to make your email invitation seem extra-exclusive!)<\/li><li>Invest in your fundraisers. Once they\u2019re recruited, provide additional resources to help them best get the word out. Provide them with a <a rel=\"noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.causevox.com\/blog\/toolkit-nonprofit-fundraising\/\" target=\"_blank\">fundraiser toolkit<\/a> including a promotional calendar, templated social media posts and emails, and more.<\/li><li>Create a specific email list in your email newsletter service for your fundraisers, and keep in touch with them throughout the campaign with stories of impact, fundraising tips, milestone updates, and more.&nbsp;<\/li><li>Keep the momentum up by celebrating your Ungala participants. Highlight those doing well on social media and in emails so they feel appreciated.<\/li><li>Be personally in touch. Did someone just reach their fundraising goal? Is someone seemingly having a hard time getting started with fundraising? Personally reach out to congratulate, thank, and support them depending on their individual needs.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-12-09-at-4-43-51-pm.png\" alt=\"\" class=\"wp-image-17623\"\/><figcaption>Excerpt from Girls Inc. unGala Peer-to-Peer Fundraiser Toolkit<\/figcaption><\/figure>\n\n\n\n<p>A few P2P best practices are covered here but be sure to brush up before diving in. CauseVox has plenty of <a rel=\"noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.causevox.com\/blog\/category\/peer-to-peer\/\" target=\"_blank\">peer-to-peer resources<\/a> to help you succeed even if it\u2019s your <a rel=\"noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.causevox.com\/blog\/how-to-run-a-peer-peer-fundraising\/\" target=\"_blank\">first time running a p2p.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">An UnGala Helps You Raise More Funds With Less Effort<\/h2>\n\n\n\n<p>With CauseVox\u2019s <a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\" target=\"_blank\" rel=\"noopener\" aria-label=\" (opens in a new tab)\">peer-to-peer platform<\/a> features, you get time-saving automation and real-time reporting so you can track your progress. CauseVox also offers personal and automated event communication like donation receipts, which means less admin time invested in post-event follow-up. <\/p>\n\n\n\n<p>Get your UnGala set up today with less time and without the hassle.<\/p>\n\n\n\n<p><a rel=\"noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\" target=\"_blank\">Find out more about how you can run your Ungala on CauseVox.<\/a><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s face it, galas take a TON of work. Sure, it\u2019s a great way to share your mission and recruit new supporters but the many downsides may be enough to ditch the event:&nbsp; When it comes to running a gala, the moving parts seem to be endless. Securing sponsorships, coordinating volunteers, drafting a run-of-show, and [&hellip;]<\/p>\n","protected":false},"author":43,"featured_media":52095,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-17531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/jacek-dylag-p1djasp78ss-unsplash-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/jacek-dylag-p1djasp78ss-unsplash-600x600.jpg","author_info":{"display_name":"Team CauseVox","author_link":"https:\/\/www.causevox.com\/author\/teamcausevox\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/17531","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=17531"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/17531\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/52095"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=17531"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=17531"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=17531"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}