{"id":17405,"date":"2025-05-28T21:12:18","date_gmt":"2025-05-28T21:12:18","guid":{"rendered":"http:\/\/www.causevox.com\/?p=17405"},"modified":"2025-05-28T21:12:22","modified_gmt":"2025-05-28T21:12:22","slug":"online-fundraising-website","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/online-fundraising-website\/","title":{"rendered":"Online Fundraising Site: 10 Tips to Create A High-Performing Fundraising Website"},"content":{"rendered":"\n<p><strong>Online fundraising sites are powerful tools to help you fundraise.<\/strong><\/p>\n\n\n\n<p>With a dedicated fundraising website, you can enhance your campaign, providing a central hub to help you raise more money; it\u2019s the rallying point for all of your planning and messaging.<\/p>\n\n\n\n<p>These days, you don\u2019t have to be tech-savvy to have a professional-looking campaign but you want to be sure that it makes a lasting impression and is effective at getting people to take action.<\/p>\n\n\n\n<p>We know it\u2019s daunting, so we put together a guide on the most important elements of a high-performing fundraising website.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Download our free Complete Guide to Fundraising Campaigns today&nbsp;and start building a winning campaign!<\/h4>\n\n\n\n<div class=\"_form_281\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=281\" charset=\"utf-8\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\">1) Visual Storytelling<\/h2>\n\n\n\n<p>The best weapon against apathy is a <a href=\"https:\/\/www.causevox.com\/blog\/the-complete-guide-to-storytelling-for-nonprofits\/\" target=\"_blank\" rel=\"noreferrer noopener\">compelling story<\/a>. But it\u2019s one thing to <em>tell<\/em> someone a story and another to <em>show<\/em> them.&nbsp;<\/p>\n\n\n\n<p>Consider this.<\/p>\n\n\n\n<p>Our brains are wired for visual information; people process images 60,000 times faster than words. Also, our collective attention span is evolving. For the average person, it\u2019s less than 8 seconds.&nbsp;<\/p>\n\n\n\n<p>When you put these two statements together, it\u2019s a no-brainer. In order to maximize a short attention span, it makes sense to marry visual and written content.<\/p>\n\n\n\n<p>Visual storytelling does exactly that. It allows you to win over your audience on an emotional level, which inspires them to take meaningful action. In fact, 80% of the top grossing campaigns through CauseVox use visual storytelling to showcase their cause and crush their fundraising goal.<\/p>\n\n\n\n<p>Need some inspiration? Take a look at this article on <a href=\"https:\/\/www.causevox.com\/blog\/10-powerful-nonprofit-videos-to-inspire-you\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Powerful Nonprofit Videos<\/a> that are sure to spark some ideas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2) Personal &amp; Team Fundraising Pages<\/h2>\n\n\n\n<p>Nonprofit development teams come in all shapes and sizes. Regardless of how small (or large) your team is, fundraising can be a beast of a task. More often than not, you\u2019re swamped and spread thin.&nbsp;<\/p>\n\n\n\n<p>To lighten your load, rally your support base to set up personal and team fundraising pages as part of a <a href=\"https:\/\/www.causevox.com\/blog\/peer-to-peer-fundraising-primer\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer fundraiser<\/a>.<\/p>\n\n\n\n<p>Peer-to-peer (p2p) is one of the best fundraising mechanisms with an even better ROI. <a href=\"https:\/\/www.causevox.com\/blog\/spring-fundraisers-5-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walkathons, marathons, and fundraising challenge campaigns<\/a> are all common p2p types.<\/p>\n\n\n\n<p>By recruiting a pool of passionate individuals to advocate on behalf of your cause, you\u2019re able to meet new networks of donors and quickly scale your impact.&nbsp;<\/p>\n\n\n\n<p>At CauseVox, we see that organizations that use <a href=\"https:\/\/www.causevox.com\/peer-to-peer-fundraising-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">peer-to-peer fundraising<\/a> tend to raise twice as much as those that don\u2019t, so peer-to-peer fundraising offers you a huge advantage to raise more with less effort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"620\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/peer-to-peer-fundraising-participants.png\" alt=\"fundraising website participants\" class=\"wp-image-54411\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/peer-to-peer-fundraising-participants.png 783w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/peer-to-peer-fundraising-participants-300x238.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/peer-to-peer-fundraising-participants-768x608.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/peer-to-peer-fundraising-participants-710x562.png 710w\" sizes=\"auto, (max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<p><em>(Peer-to-Peer fundraising participants)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3) Engaging Content and Social Media Integration<\/h2>\n\n\n\n<p>Creating and sharing engaging content is a powerful way to connect with donors and keep the momentum going throughout your campaign. It\u2019s all about using the content you produce\u2014like blog posts, photos, and testimonials\u2014to attract attention, educate your audience, and encourage donations.<\/p>\n\n\n\n<p>To amplify your content\u2019s reach, it\u2019s crucial that your fundraising website integrates seamlessly with popular social media platforms like Facebook and X (formerly Twitter). This allows your supporters to easily share your updates, expanding your campaign\u2019s visibility to their extended networks.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"529\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070748.png\" alt=\"options to share your fundraising website\" class=\"wp-image-54413\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070748.png 648w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070748-300x245.png 300w\" sizes=\"auto, (max-width: 648px) 100vw, 648px\" \/><\/figure>\n\n\n\n<p>As your campaign progresses, it\u2019s common to experience a mid-campaign lull. Don\u2019t worry\u2014it\u2019s normal and happens to even the most well-run campaigns. One of the best ways to combat this is by consistently sharing fresh, relevant content. Keeping your campaign in front of donors\u2019 minds is essential, and varied content helps prevent donor fatigue.<\/p>\n\n\n\n<p>If you\u2019re looking for ideas, here are a few to get you started:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emotionally-Driven Stories:<\/strong> Never underestimate the <a href=\"https:\/\/www.causevox.com\/blog\/storytelling-in-fundraising-campaigns\/\" target=\"_blank\" rel=\"noreferrer noopener\">impact of a story<\/a> that resonates on a personal level. While stats are important, stories that focus on an individual and their journey can be much more relatable. Not sure where to start? Consider using the <a href=\"https:\/\/www.causevox.com\/blog\/storytelling-secrets-pixar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pixar Storytelling Framework<\/a> to craft a narrative that tugs at the heartstrings.<\/li>\n\n\n\n<li><strong>Updates and News:<\/strong> Did you hit a fundraising milestone? Are you hosting an event? Making progress on your campaign goals? Share these victories, big or small! Regular updates highlighting your campaign\u2019s achievements help keep supporters engaged and motivated to continue their support.<\/li>\n<\/ul>\n\n\n\n<p>Distribute these updates through email, social media, and your organization\u2019s website to maximize reach. Just remember to strike a balance\u2014keep your supporters informed without overwhelming them.<\/p>\n\n\n\n<p>At CauseVox, we\u2019ve found that improving the way you share and promote your campaign content can lead to a 20% increase in donations! For more tips on how to effectively create and share content, check <a href=\"https:\/\/www.causevox.com\/blog\/content-marketing-online-fundraising-crowdfunding\/\">this<\/a> out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4) Branding &amp; Customization<\/h2>\n\n\n\n<p>Your brand and personality matter online. In fact, <a href=\"https:\/\/www.causevox.com\/blog\/2023-giving-study-navigating-modern-philanthropy\/\" target=\"_blank\" rel=\"noreferrer noopener\">76% of donors are more likely to donate on a professional and branded donation page<\/a>.<\/p>\n\n\n\n<p>To start off, we recommend personalizing the colors, logo, content, call to action, and URL of your fundraising website to fit with your organization\u2019s identity.&nbsp;<\/p>\n\n\n\n<p>With CauseVox&#8217;s <a href=\"https:\/\/www.causevox.com\/fundraising-sites-pages\/\" target=\"_blank\" rel=\"noreferrer noopener\">intuitive drag-and-drop editor<\/a>, you can effortlessly create and customize your fundraising site to tell your story exactly how you want. From eye-catching hero images to dynamic elements like fundraising thermometers and leaderboards, you can build an engaging and effective campaign page in minutes. See how Well Aware personalized their ShowerStrike campaign using CauseVox&#8217;s easy-to-use tools:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"417\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070852.png\" alt=\"sample drag-and-drop builder to build your fundraising website\" class=\"wp-image-54414\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070852.png 774w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070852-300x162.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070852-768x414.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070852-710x383.png 710w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/figure>\n\n\n\n<p><strong><em>Tip:<\/em><\/strong><em> If you want to share or track your campaign across social media, try incorporating a hashtag. Make it short, easy to remember, and encourage your followers to use it!<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5) Fundraising Metrics<\/h2>\n\n\n\n<p>Data derived from <a href=\"https:\/\/www.causevox.com\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">key fundraising metrics<\/a> is great for driving decisions at an organizational level, but for the sake of simplicity here are two metrics you should include on any public-facing fundraising page:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Funds Raised<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"443\" height=\"366\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070947.png\" alt=\"graphic showing dollar amount raised and number of donors in a campaign\" class=\"wp-image-54415\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070947.png 443w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-070947-300x248.png 300w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/figure>\n\n\n\n<p>The most straightforward performance metric is the dollar amount raised, which should include both online and offline donations, ideally updated in real-time.&nbsp;<\/p>\n\n\n\n<p>With CauseVox, you can also display a donation counter that shows the number of donations received, allowing donors to track the progress of your campaign and further motivating them to contribute. This visibility helps you gauge your campaign&#8217;s success and adjust your fundraising strategy accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact Created<\/h3>\n\n\n\n<p>The second metric is the <a href=\"https:\/\/www.causevox.com\/blog\/donation-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">impact created by donors<\/a> as part of the campaign. This is the true measure of success that ties tangible impact back to individual donations.&nbsp;<\/p>\n\n\n\n<p>To create an impact metric, think about what the impact is per donation unit. What can $50 do? What can $100 do? Will it feed a family for a week or provide clean water to a village?&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"559\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071109.png\" alt=\"sample donation tiers on a fundraising website\" class=\"wp-image-54416\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071109.png 786w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071109-300x213.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071109-768x546.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071109-710x505.png 710w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/figure>\n\n\n\n<p>(<em>CauseVox\u2019s automated impact metric quantifies your campaign\u2019s impact in real-time as donations trickle in.)<\/em><\/p>\n\n\n\n<p>By shifting your focus from the dollar amount raised to the real impact of the donations, you\u2019ll inspire, engage, and retain supporters (beyond just a single campaign).&nbsp;<\/p>\n\n\n\n<p>These days, people don\u2019t want to just make a donation, they want to join a movement. This is especially true for younger generations. <a href=\"https:\/\/www.causevox.com\/blog\/2023-giving-study-navigating-modern-philanthropy\/\" target=\"_blank\" rel=\"noreferrer noopener\">For Gen Z, the biggest hurdle to giving is knowing exactly where their money is going and how it will make an impact.<\/a> That\u2019s why it\u2019s crucial to clearly show them the difference their donation will make.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXcso1D0TGkMay4GOgRa9wDtLNyWoTc4Y-fcCa-y3AufElva9K4Y0gQMkMzlUyHcFYooPI-elzzX--oK2TCeE6RcoKRG983wRxmVR1ct_wcfuDZJxAg3ABF11LJj3uHEESS0NOaxJsAojQy27cxa3g--hIs?key=ITIV5PaIflCrHS640Vwy9Q\" alt=\"Sample impact metric that updates in real-time.\"\/><\/figure>\n\n\n\n<p><em>(Thanks to generous donations, over 15,000 people now have clean water through Shower Strike\u2019s campaign)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Set S.M.A.R.T Goals<\/h3>\n\n\n\n<p>If you\u2019re wondering how to set yourself up for success, use S.M.A.R.T. goals. The <a href=\"https:\/\/www.causevox.com\/blog\/smart-fundraising-goal-setting-plan-succeed\/\" target=\"_blank\" rel=\"noreferrer noopener\">S.M.A.R.T method<\/a> is a tried-and-true goal setting acronym that stands for <strong>s<\/strong>pecific, <strong>m<\/strong>easurable, <strong>a<\/strong>ttainable, <strong>r<\/strong>elevant, and <strong>t<\/strong>imebound.<strong> <\/strong>It\u2019s probably not a new term for you, but if you\u2019re a little lost on where to start, here\u2019s some guiding questions to consider:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Specific \u2013 <\/strong>What do you want to accomplish? How much are you looking to raise? How many fundraisers are you looking to participate?<\/li>\n\n\n\n<li><strong>Measurable \u2013 <\/strong>How do you plan to track your progress and milestones?<\/li>\n\n\n\n<li><strong>Attainable \u2013 <\/strong>Is this doable? Make it challenging, not impossible.<\/li>\n\n\n\n<li><strong>Relevant <\/strong>\u2013 How does this align with your mission? Who\u2019s impacted? Why\u2019s it important?<\/li>\n\n\n\n<li><strong>Timebound \u2013<\/strong> When do you plan to start and end your campaign?<\/li>\n<\/ul>\n\n\n\n<p>A realistic S.M.A.R.T fundraising goal will depend and incorporate the answers to those questions.<\/p>\n\n\n\n<p><strong><em>Tip:<\/em><\/strong><em> Set a goal for the minimum amount of fundraisers you want to participate in your event. Then, set an amount you want each fundraiser to raise. Multiply the number of fundraisers by the individual fundraising goal from each to arrive at your attainable campaign goal (i.e. 20 fundraisers x $2,000 minimum raise = $40,000 fundraising goal<\/em>)<em>.<\/em><\/p>\n\n\n\n<p>S.M.A.R.T goals help donors better understand how their donation makes an impact and ensures that donors aren\u2019t intimidated \u2013 they want to feel like they play a part in achieving your goals!<\/p>\n\n\n\n<p>On CauseVox, you\u2019re able to edit your fundraising goal and end date anytime. So, if you happen to set a goal that is fulfilled quickly, you can always raise the goal and rally your community to keep going.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6) Gamification<\/h2>\n\n\n\n<p>Gamification is the use of game mechanics <a href=\"https:\/\/www.causevox.com\/gamification-online-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">to influence your audience\u2019s actions in non game-related situations.<\/a> At its core, gamification is a strategy to engage more people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Progress Bars<\/h3>\n\n\n\n<p>Progress bars are one of the most effective gamification tools, serving as powerful visual motivators that show donors exactly how their contributions are moving the needle toward your overall campaign goal. They create a sense of urgency and achievement, especially for those who are goal-driven.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"781\" height=\"451\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071243.png\" alt=\"Volo City Kids 2024 fundraising website\" class=\"wp-image-54417\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071243.png 781w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071243-300x173.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071243-768x443.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071243-710x410.png 710w\" sizes=\"auto, (max-width: 781px) 100vw, 781px\" \/><\/figure>\n\n\n\n<p><em>(Volo City Kids Campaign with 76 days remaining)<\/em><\/p>\n\n\n\n<p>To amplify this effect, consider pairing your progress bar with a countdown timer. The timer adds an extra layer of urgency, encouraging supporters to act quickly before time runs out. As a best practice, we recommend including both the progress bar and countdown timer on every page of your fundraising website to keep the momentum strong.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prize Incentives<\/h3>\n\n\n\n<p>Another fun and effective gamification technique appeals to our competitive nature. Try incorporating a leaderboard, raffle, gift package, badge, and other selective communication to encourage friendly competition and to recognize a job well done.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"775\" height=\"436\" src=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071333.png\" alt=\"Spur Local's power hour prizes\" class=\"wp-image-54418\" srcset=\"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071333.png 775w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071333-300x169.png 300w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071333-768x432.png 768w, https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/08\/Screenshot-2024-08-18-071333-710x399.png 710w\" sizes=\"auto, (max-width: 775px) 100vw, 775px\" \/><\/figure>\n\n\n\n<p>Take <a href=\"https:\/\/www.causevox.com\/blog\/customer-story-spur-local-raises-over-1m-with-their-give-local-campaign\/\" target=\"_blank\" rel=\"noreferrer noopener\">Spur Local&#8217;s power hour <\/a>as an example of gamification in action. During their campaign, they introduced a &#8220;power hour&#8221; four times a day, where the nonprofit with the most donors within that hour won a $1,000 prize. This added an exciting, competitive edge to the fundraising process. CauseVox\u2019s system automatically tracked and displayed donor tallies in real time, fueling enthusiasm and encouraging donations to specific organization pages.&nbsp;<\/p>\n\n\n\n<p>Raising funds for a good cause and having the opportunity to earn bragging rights and a trophy? Sounds like a good time to me.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7) Matching Gifts<\/h2>\n\n\n\n<p>Having <a href=\"https:\/\/www.causevox.com\/blog\/communicate-matching-grant\/\" target=\"_blank\" rel=\"noreferrer noopener\">a matching gift<\/a> is a win-win-win; your donors double their impact, you\u2019re one step closer to your goal, and the population you serve benefits as a result.&nbsp;<\/p>\n\n\n\n<p>Challenge matches are a great way to get new projects funded and off the ground. Here\u2019s how this typically works:&nbsp;<\/p>\n\n\n\n<p>When a major donor (or group of donors) agrees to match all incoming donations dollar for dollar. The nonprofit is then responsible for raising funds in order to get the match. Challenges are generally capped at a certain amount and have a time frame restriction.<\/p>\n\n\n\n<p>Even if you can\u2019t secure a large match that extends throughout the campaign, try adding in a match for a week, a day, or up to a specific dollar amount (ie: the next $5,000 we raise will be matched).<\/p>\n\n\n\n<p>Matching gifts are a fantastic way to encourage donations. In fact, <a href=\"https:\/\/www.charities.org\/facts-statistics-workplace-giving-matching-gifts-and-volunteer-programs\/#:~:text=84%25%20of%20donors%20say%20they,funds%20goes%20unclaimed%20per%20year.\" target=\"_blank\" rel=\"noreferrer noopener\">84% of donors are more likely to give when a match is offered<\/a>, and 1 in 3 donors say they would give a larger gift if their donation is matched.<\/p>\n\n\n\n<p>There&#8217;s nothing quite like the satisfaction of knowing your contribution can go twice\u2014or even three times\u2014as far. For more tips on maximizing the impact of matching gifts, check out our <a href=\"https:\/\/www.causevox.com\/blog\/the-complete-guide-to-matching-grants\/\" target=\"_blank\" rel=\"noreferrer noopener\">complete guide to matching gifts<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8) Call To Action<\/h2>\n\n\n\n<p>A fundraising website isn\u2019t complete without a call to action (or CTA). It\u2019s the \u201cnow what?\u201d of all of your planning, messaging, and rallying. Effective CTAs are defined and measurable actions designed to convert your target audience into donors.<\/p>\n\n\n\n<p>A successful call to action will do three things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide a brief, one sentence summary of the fundraising website itself.<\/li>\n\n\n\n<li>Build in a sense of urgency so people take action now instead of later.<\/li>\n\n\n\n<li>Use active language such as (\u201cclick here\u201d, \u201cdonate\u201d, \u201cshare now\u201d, \u201cjoin us today\u201d, etc.)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh7-rt.googleusercontent.com\/docsz\/AD_4nXeuW-d3Z4SH2uMHvhCDViStMf9NMHGtd9-zVeAOQYW_E1wHJQHseOHtPf7iHllD5Aei5VSWLV3XoyVIw_PnAiWGAwlwzKalZjPNv6XM8mXZkT_9QGD1HWArptCTtxZXMVfvHtpBXMHdS-wZMbM0DqdOqRg8?key=ITIV5PaIflCrHS640Vwy9Q\" alt=\"call to action buttons on a fundraising website\"\/><\/figure>\n\n\n\n<p><em>(Simple yet powerful, these CTA buttons are essential in converting visitors into active supporters, making every click count.)<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">9) Optimize Your Donation Form<\/h2>\n\n\n\n<p>Your <a href=\"https:\/\/www.causevox.com\/blog\/online-donation-form\/\" target=\"_blank\" rel=\"noreferrer noopener\">donation form<\/a> is arguably the most critical element of your fundraising campaign\u2014after all, it\u2019s where the actual donations happen! Optimizing this form can make a significant difference in your campaign&#8217;s success. Here&#8217;s how to ensure your donation form is as effective as possible:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Mobile-Friendly Design<\/strong><\/h3>\n\n\n\n<p>In today\u2019s mobile-driven world, your donation form needs to be accessible on any device. A responsive design ensures that donors can easily contribute whether they\u2019re on their phone, tablet, or computer, making giving on the go simple and hassle-free.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Flexible Payment Options<\/strong><\/h3>\n\n\n\n<p>Donors appreciate options. By offering multiple payment methods, including <a href=\"https:\/\/www.causevox.com\/blog\/mobile-wallets-and-nonprofit-fundraising\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile wallets<\/a> like Apple Pay and Google Wallet, you\u2019re meeting them where they are. This flexibility not only enhances the donor experience but also boosts the likelihood of completed donations, particularly among younger, tech-savvy audiences.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automated Receipts<\/strong><\/h3>\n\n\n\n<p>Instant acknowledgment goes a long way in building trust. Automated receipts save time and provide immediate confirmation to donors, reinforcing their confidence in their decision to give. It\u2019s a small step that makes a big difference in donor satisfaction.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Encourage Generosity with Donation Tiers<\/strong><\/h3>\n\n\n\n<p>Suggested <a href=\"https:\/\/www.causevox.com\/blog\/donation-tiers\/\" target=\"_blank\" rel=\"noreferrer noopener\">donation tiers<\/a> are a powerful tool. By linking these amounts to specific impacts (as mentioned in #5 on this list), you guide donors toward higher contributions by showing them exactly how their money will make a difference. It\u2019s a subtle nudge that can significantly increase donation amounts.<\/p>\n\n\n\n<p>Each of these elements works together to create a donation form that\u2019s not just functional, but compelling\u2014turning potential donors into active supporters with ease.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">10) Make it Even Better with Dedication &amp; Pledges<\/h2>\n\n\n\n<p>Hey, don\u2019t forget\u2014your fundraising website wouldn\u2019t be complete without a few final touches that add that extra layer of personalization and flexibility for your donors. Here\u2019s how to make your donation form even better:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tribute Dedications<\/h3>\n\n\n\n<p>Give your donors the chance to make their gift truly meaningful by allowing them to dedicate it in honor or memory of someone special. Whether it\u2019s for a holiday, a birthday, or a memorial, <a href=\"https:\/\/www.causevox.com\/blog\/help-your-donors-donate-in-honor-of-someone-tribute-donations\/\" target=\"_blank\" rel=\"noreferrer noopener\">this feature<\/a> adds a personal touch that resonates deeply with your supporters, making their contributions feel even more impactful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pledges<\/h3>\n\n\n\n<p>Sometimes, donors want to give more but need a little time to do it. That\u2019s where pledges come in. Offering a <a href=\"https:\/\/www.causevox.com\/use-case-pledge-donations\/\" target=\"_blank\" rel=\"noreferrer noopener\">pledge option<\/a> allows donors to commit to a larger amount and fulfill it over time, making it easier for them to contribute generously without the immediate financial strain. It\u2019s a win-win\u2014donors feel good about their commitment, and your campaign benefits from sustained support.<\/p>\n\n\n\n<p>By integrating these features into your donation form, you\u2019re not just making it easy for people to give\u2014you\u2019re making it personal, thoughtful, and accommodating.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Raise More With Less Effort Through Your Fundraising Website<\/h2>\n\n\n\n<p>Whether you\u2019re looking to start a short-term or ongoing crowdfunding campaign, CauseVox&#8217;s <a href=\"https:\/\/www.causevox.com\/fundraising-sites-pages\/\">free platform<\/a> helps you raise more donations with less complexity.<br>Ready to build a fundraising website?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Kickstart your journey to success. Download our free Complete Guide to Fundraising Campaigns below:<\/h3>\n\n\n\n<div class=\"_form_281\"><\/div><script src=\"https:\/\/causevox.activehosted.com\/f\/embed.php?id=281\" charset=\"utf-8\"><\/script>\n","protected":false},"excerpt":{"rendered":"<p>Online fundraising sites are powerful tools to help you fundraise. With a dedicated fundraising website, you can enhance your campaign, providing a central hub to help you raise more money; it\u2019s the rallying point for all of your planning and messaging. These days, you don\u2019t have to be tech-savvy to have a professional-looking campaign but [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":51995,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-17405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-09-19-at-1-08-37-pm-600x400.png","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-09-19-at-1-08-37-pm-600x600.png","author_info":{"display_name":"Gia Chow","author_link":"https:\/\/www.causevox.com\/author\/gia\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/17405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=17405"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/17405\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/51995"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=17405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=17405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=17405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}