{"id":1708,"date":"2012-11-12T00:00:00","date_gmt":"2012-11-12T00:00:00","guid":{"rendered":"https:\/\/www.causevox.com\/?p=1708"},"modified":"2024-05-08T17:45:23","modified_gmt":"2024-05-08T17:45:23","slug":"7-tips-from-the-jubilee-project-on-online-fundraising-through-building-and-rallying-communities","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/7-tips-from-the-jubilee-project-on-online-fundraising-through-building-and-rallying-communities\/","title":{"rendered":"7 Tips from The Jubilee Project on Online Fundraising through Building and Rallying Communities"},"content":{"rendered":"<p><a href=\"https:\/\/www.causevox.com\/assets\/jphugs_blue-e1348843884388.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1710\" title=\"jphugs_blue\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/jphugs_blue-e1348843884388.jpeg\" alt=\"\" width=\"600\" height=\"399\"><\/a><\/p>\n<p>Recently, CauseVox chatted with Jason Lee, one third of the infectious (in a good way) trio over at the <a href=\"https:\/\/jubileeproject.org\/\" target=\"_blank\" rel=\"noopener\">Jubilee Project<\/a>, a non-profit that produces videos to promote good causes.&nbsp; In its first two years of operations, the Jubilee Project has created over 70 videos, raised over $30,000 for 15 different non-profit organizations, garnered over four million views on YouTube, and has demonstrated, in accordance with one of their favorite sayings, that #DoingGoodIsContagious.<\/p>\n<p>Here\u2019s what we learned from Jason:<\/p>\n<ul>\n<li><strong>Tell your story.&nbsp; <\/strong>This will engage the community.&nbsp; Make people understand why their support is needed, and help them develop an emotional connection to the cause.&nbsp; Getting supporters to \u201cbuy-in,\u201d not just with dollars, but also with their emotions, is key to a successful campaign.&nbsp; This doesn\u2019t mean that you have to dramatize your issue.&nbsp; Instead, just share what made you so passionate, and the rest should fall into place.<\/li>\n<li><strong>Leverage the power of the little network.<\/strong>&nbsp; You don\u2019t need a vast email list to reach a big fundraising goal.&nbsp; As Jason reminded us, \u201cOrdinary people can do extraordinary things.\u201d The members of the Jubilee team recently raised over $40,000 for <a href=\"https:\/\/www.causevox.com\/blog\/2012\/10\/04\/how-the-the-jubilee-project-raised-40000-in-one-month\/\" target=\"_blank\" rel=\"noopener\">Jubilee\u2019s \u201cEnd of AIDS\u201d campaign<\/a> on CauseVox by connecting with their personal contact circles (friends, acquaintances, mentors, etc.) and the subscriber base they\u2019ve created on YouTube.<\/li>\n<li><strong>Be consistent, but don\u2019t spam.<\/strong>&nbsp; More messages \u2260 more money.&nbsp; You don\u2019t want to turn your audience off by being overbearing.&nbsp; As Jason explained, \u201cEarly in the campaign, we were sending out messages to our contacts once every week to two weeks.\u201d Consistency, however, IS important.&nbsp; Keep your supporters and network in the loop and don\u2019t disappear when you\u2019re running a campaign.<\/li>\n<li><strong>Share the urgency.<\/strong>&nbsp; A cause with no deadline may struggle, but if your fundraising campaign has a do-or-die date, supporters will understand the urgency of your issue.&nbsp; Donations may come in slowly at the beginning, but in the final weeks and days, when a goal is nearing, an excitement builds that can be totally contagious and that can push you over the top.&nbsp; Also, this final push brings your community together.&nbsp; For the \u201cEnd of AIDS\u201d campaign, some supporters called in to Jubilee as soon as the goal had been reached saying, \u201cWe did it!\u201d&nbsp; That\u2019s how you want your supporters to feel.<\/li>\n<li><strong>Social media.<\/strong>&nbsp; Duh.&nbsp; But just for the sake of validating what everyone already knows:&nbsp; use Facebook and Twitter.&nbsp; The ease of sharing things on social media is what lets a non-profit reach people many degrees of separation apart and bond them together into a new community rallied around the cause.<\/li>\n<li><strong>Be honest.<\/strong> &nbsp;Some cheerleading is necessary, but you can share your struggles with your supporters, too.&nbsp; If they understand that reaching the goal is uncertain, they may be more inspired to give support and take action.&nbsp; You want the community to know that they\u2019re on the journey with you, and that, without help from each of them, the cause might fail.<\/li>\n<li><strong>Try to use video.<\/strong> &nbsp;Video is a really effective storytelling tool.&nbsp; You may not be as skilled as the Jubilee Project guys, but it may be worthwhile to take a stab at it.&nbsp; Even a low- or no-budget video, made using your webcam, can help.&nbsp; Speaking to people face-to-face (or the virtual equivalent) helps humanize the cause, and helps people connect with you.<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/SYCd7vDdITI\" frameborder=\"0\" width=\"560\" height=\"315\"><\/iframe><\/p>\n<p>And connecting is what community building is all about!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, CauseVox chatted with Jason Lee, one third of the infectious (in a good way) trio over at the Jubilee Project, a non-profit that produces videos to promote good causes.&nbsp; In its first two years of operations, the Jubilee Project has created over 70 videos, raised over $30,000 for 15 different non-profit organizations, garnered over [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-1708","post","type-post","status-publish","format-standard","hentry","category-article"],"acf":[],"featured_image_src":null,"featured_image_src_square":null,"author_info":{"display_name":"Olivia Hosey","author_link":"https:\/\/www.causevox.com\/author\/ohosey\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=1708"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/1708\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=1708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=1708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=1708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}