{"id":16852,"date":"2019-08-20T00:00:00","date_gmt":"2019-08-20T00:00:00","guid":{"rendered":"http:\/\/www.causevox.com\/?p=16852"},"modified":"2024-05-08T23:24:38","modified_gmt":"2024-05-08T23:24:38","slug":"7-p2p-lessons-from-bridge-conference","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/7-p2p-lessons-from-bridge-conference\/","title":{"rendered":"7 P2P Lessons From Nonprofit Leaders: What We Learned from Bridge Conference 2019"},"content":{"rendered":"\n

Have you ever watched a successful peer to peer fundraising campaign<\/a> from the outside, and wondered how it worked? How do normal nonprofits without a huge support base or fundraising team raise <\/span>$21,000 in a day?<\/span><\/a> What makes a campaign <\/span>fly past its fundraising goals?<\/span><\/a><\/p>\n\n\n\n

At CauseVox, we\u2019re pretty fascinated by successful campaigns, too. We love looking inside and figuring out what makes them tick, especially when we find useful information to help all of our customers raise more money with less stress. <\/span><\/p>\n\n\n\n

But you know who knows even more than we do? <\/span><\/p>\n\n\n\n

The nonprofit leaders who run these successful campaigns. That\u2019s why we interviewed Kelly McLaughlin and Lauren Meltzer at the most recent Bridge Conference. They\u2019ve both run tremendously successful peer to peer fundraising campaigns with CauseVox, and we wanted to get the inside scoop, so we could share it with you.<\/span><\/p>\n\n\n\n

Meet Our Experts<\/h2>\n\n\n\n

Kelly<\/h3>\n\n\n\n

Kelly has been in nonprofit management since 2009. She got her start as a volunteer and outreach coordinator, then moved on to work as a Development Assistant and eventually as a Director for Individual Giving. She then became the Director of Donor Engagement at Chesapeake Climate Action Network (CCAN) and is currently the Director of Marketing and Development at Old Greenbelt Theatre. <\/span><\/p>\n\n\n\n

Kelly used to be laser-focused on Major Giving, but now her area of expertise is broader: \u201cI like to say I spent the first half of my career specializing, but I got bored and spent the second half re-generalizing.\u201d <\/span><\/p>\n\n\n\n

Kelly has run successful peer to peer and crowdfunding campaigns with CauseVox, including CCAN\u2019S Polar Bear Plunge and Old Greenbelt Theatre\u2019s \u201cSave Me a Seat at the Old Green Belt Theatre\u201d capital campaign, and a 5K race for her daughter\u2019s school. <\/span><\/p>\n\n\n\n

Lauren<\/h3>\n\n\n\n

Lauren began at Junior Achievement (JA) as the Manager of Development and Events about five years ago. It was her first real fundraising job, but she had run nonprofits events for almost ten years as a volunteer. She is now the Director of Development and Events. <\/span><\/p>\n\n\n\n

She made the transition into full-time nonprofit work when she realized \u201cMy passion lies in working for a nonprofit that I believe in and can help move the mission forward.\u201d <\/span><\/p>\n\n\n\n

Lauren runs Play 4 JA (formerly the JA Bowl-a-Thon) on CauseVox. It\u2019s a peer to peer fundraiser where corporate partners form teams to raise money for JA. Each team hosts their own Bowl-a-Thon, and Lauren manages all of it with CauseVox. <\/span><\/p>\n\n\n\n

The Organizations<\/h2>\n\n\n\n

CCAN<\/h3>\n\n\n\n

CCAN is a climate change advocacy organization working in Maryland, Virginia, and the District of Columbia to fight global warming. Founded in 2002, the organization does grassroots advocacy on the local and state levels, with an Action Fund 501c4 arm that pushes specific legislation, like the Clean Energy Jobs Act, and the Clean Energy DC Act.<\/span><\/p>\n\n\n\n

The fundraising team consisted of Kelly, with part-time help from the organization\u2019s Executive Assistant. They were joined in the effort by the Deputy Director and the policy staff. <\/span>
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<\/span>Organization Snapshot:<\/span><\/p>\n\n\n\n