{"id":16840,"date":"2019-08-16T00:00:00","date_gmt":"2019-08-16T00:00:00","guid":{"rendered":"http:\/\/www.causevox.com\/?p=16840"},"modified":"2024-05-08T23:24:10","modified_gmt":"2024-05-08T23:24:10","slug":"irish-international-immigrant-center","status":"publish","type":"post","link":"https:\/\/www.causevox.com\/blog\/irish-international-immigrant-center\/","title":{"rendered":"Irish International Immigrant Center Doubles Online Giving With CauseVox Donation Pages"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How much difference can a <\/span><a href=\"https:\/\/www.causevox.com\/donation-page\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">donation page <\/span><\/a><span style=\"font-weight: 400;\">make, really?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Turns out, quite a bit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want proof? Look no further than the Irish International Immigrant Center. When they switched from a PayPal donation page to an embedded pop-up CauseVox donation page, they saw remarkable growth, almost immediately.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">IIIC Uses CauseVox To Grow<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Irish International Immigrant Center (IIIC) in Boston, Massachusetts, assists immigrants from Ireland and around the world as they integrate into American society.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They empower immigrants and refugees by providing the legal, wellness and educational support they need to build successful lives. Founded by Irish immigrants in the 1980s, today the organization works with people from over 120 countries.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online fundraising is a developing priority for the organization, and the PayPal portal that the organization was using for donation processing was holding them back. They were improving their online presence with a new, visually-appealing website, and it was time to update their donation page, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The PayPal portal was generic. There was no way to include any information about the organization or customize it in any way. It was visually boring, and the organization couldn\u2019t use it to collect donor data beyond an email address. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Megan Miller, the Development Director of the IIIC, knew she needed a better option, and in the fall of 2018, she switched to CauseVox.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It didn\u2019t take long to see a difference. In the same period the previous year, they had raised $33,000 through Paypal. &#8220;The CauseVox Donation Page has helped us raise $60,000 in the past 7 months,\u201d Megan says. \u201cIn the same period last year, we raised significantly less for all of our online fundraising combined, including year-end. It has been really great for us.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16841\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/iiic-donation-form-1.png\" alt=\"IIIC's pop-up branded CauseVox donation page helped them raise more.\" width=\"600\" height=\"450\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why CauseVox?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When tasked with evaluating platforms that would help their organization raise more with less effort, Megan chose CauseVox because:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>CauseVox offers personalized one-on-one support<\/strong><br \/>\n<\/span><span style=\"font-weight: 400;\">At CauseVox, real people cheer you on and answer your questions, not robots. \u201cIt\u2019s rare to have that very accessible, really productive support partnership,\u201d Megan says. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>CauseVox automatically tracks and organizes donor data<\/strong><br \/>\n<\/span><\/span>With the PayPal portal, IIIC was losing a lot of donor data. If someone made a gift online after seeing a social media post or something on the website, all the organization got to was an email address. With CauseVox, Megan could collect the donor data she wanted, and incorporate the contact into her database.\u201cIt sounds basic,\u201d Megan says, \u201cbut just having updated mailing and email addresses is really helpful to ensure that we can keep in touch through our direct mail and online streams for future opportunities to connect.\u201d<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><strong>CauseVox is easy to use for staff and supporters alike<\/strong><br \/>\n<\/span>With CauseVox, Megan doesn\u2019t have to worry about the mechanics of her fundraising form&#8211;it just works. Payments process, data is tracked, receipts are automatic, no worries.&#8221;CauseVox has made a huge difference for us,\u201d says Megan. \u201cThe benefits are really instant. You can put more or less into using the tool &#8212; even if you can&#8217;t do everything it&#8217;s worth it to get started and see those instant results.&#8221;<\/li>\n<\/ul>\n<h2>Tips From Megan And The IIIC<\/h2>\n<p><span style=\"font-weight: 400;\">Obviously, a donation page alone does not automatically result in more donations. So what did Megan and the IIIC do with theirs to experience so much growth?\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Unite Your Channels<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Each time she launches an appeal, Megan includes an online component, pointing to the donation page. She \u201csplashes\u201d the links all over the organization\u2019s social media, web content, emails, and print materials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The IIIC donation page is easy to link to content, like this fundraising video. \u201cIn the past we would not have had a good place to drive people to with a post like this,\u201d Megan says.\u00a0<\/span><code><br \/>\n<\/code><br \/>\n<span style=\"font-weight: 400;\">\u201cWe\u2019ve found it\u2019s been great to be able to integrate all of our online and even paper-based communications to refer people to this donor-friendly visually-engaging donation page,\u201d Megan told us. \u201cMaybe for some people, the letter is still the prompt, but you can really still connect them to this central point.\u201d<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Custom Donation Tiers Increase Gift Size<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here\u2019s an interesting and encouraging discovery: the IIIC is bringing in a lot more money than they used to, but it isn\u2019t from a ton of donations. While they\u2019ve seen a slight increase in the number of gifts, the real growth is in the average gift amount. It\u2019s increased by almost $100.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What makes the difference? Donation tiers. Instead of a generic form, the IIIC donation page suggests giving levels and ties them to impact. <\/span><a href=\"https:\/\/www.causevox.com\/blog\/donation-tiers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">When people see the impact their gift will make, it can inspire them to give more.\u00a0<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">\u201cI would imagine that the suggested price points also encouraged higher gifts,\u201d Megan points out. With CauseVox, she can set the giving levels that make the most sense based on her data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16842\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/iiic-customer-story-donate-form.png\" alt=\"Custom giving tiers raised the IIIC average online gift amount by almost $100.\" width=\"532\" height=\"450\" \/><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Beautiful Branded Donation Pages Boost Confidence<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever had a clunky, ugly donation page, you\u2019ll understand what Megan means when she says some of her growth could because, \u201cIt may have been that we were much happier with the quality of the page, and therefore, were more excited to share it readily!\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of an out-of-date and generic payment portal, the IIIC now has a \u201cstream-lined, donor-friendly page that we\u2019re excited to direct our constituents to through direct mail, social media, and email communications,\u201d says Megan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Branded, embedded donation forms inspire confidence from donors, too&#8211;<\/span><a href=\"https:\/\/nonprofitssource.com\/online-giving-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">they can raise up to 6X more.<\/span><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Ready To Grow Even More<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Megan used CauseVox for her year-end and spring appeals, raising over $45,000 at year-end, and over $50,000 in the spring. These kinds of results make her hopeful for even more growth in the future.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-16851\" src=\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-08-15-at-4-23-08-pm.png\" alt=\"iiic-spring-appeal-causevox\" width=\"600\" height=\"450\" \/><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIt\u2019s great to have all these tools to grow into,\u201d she says, as she considers the potential of peer to peer fundraising or other CauseVox tools.<\/span><span style=\"font-weight: 400;\">\u201cWith minimal work, we\u2019ve been able to increase our online giving, and know that there\u2019s potential for us to grow and continue to develop new fundraising initiatives.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re so excited to see the goals that Megan and the IIIC tackle next, and we\u2019re so pleased to be part of their team. &#8220;The ongoing customer service, the ease of use, the ability to capture all this [donor] information, that&#8217;s really been what&#8217;s kept us using CauseVox and excited to continue working with CauseVox in the future,&#8221; Megan says.\u00a0<\/span><\/p>\n<p><strong>Explore how you can get results like the IIIC did with your own CauseVox donation page. <\/strong><\/p>\n<p><strong><a href=\"https:\/\/admin.causevox.com\/signup\" target=\"_blank\" rel=\"noopener\">Sign up with CauseVox <\/a>or request a 1-on-1 demo to see how you can increase donations and convert more donors without wasting effort on admin or wrestling clunky software.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How much difference can a donation page make, really?\u00a0 Turns out, quite a bit.\u00a0 Want proof? Look no further than the Irish International Immigrant Center. When they switched from a PayPal donation page to an embedded pop-up CauseVox donation page, they saw remarkable growth, almost immediately.\u00a0 IIIC Uses CauseVox To Grow The Irish International Immigrant [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":51891,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-16840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article"],"acf":[],"featured_image_src":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/48384461_10156977810538707_6231297084574662656_o-600x400.jpg","featured_image_src_square":"https:\/\/www.causevox.com\/wp-content\/uploads\/2024\/05\/48384461_10156977810538707_6231297084574662656_o-600x600.jpg","author_info":{"display_name":"Olivia Hosey","author_link":"https:\/\/www.causevox.com\/author\/ohosey\/"},"_links":{"self":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/16840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/comments?post=16840"}],"version-history":[{"count":0,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/posts\/16840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media\/51891"}],"wp:attachment":[{"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/media?parent=16840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/categories?post=16840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.causevox.com\/wp-json\/wp\/v2\/tags?post=16840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}