In this post, I\u2019ll break down the differences between peer-to-peer and crowdfunding.<\/p>\n
Crowdfunding<\/h2>\n
Do you need to raise a lot of money in a short amount of time? Are your donors turning away from traditional direct mailings and phone solicitations? Have you been searching for a new place to connect with donors?<\/p>\n
Crowdfunding combines online fundraising with traditional fundraising methods, resulting in a smart and effective solution for many nonprofits.<\/p>\n
What Is Crowdfunding?<\/strong><\/h3>\nCrowdfunding is the process of raising small amounts of money from many people, resulting in a big financial impact. Nonprofits running crowdfunding campaigns<\/a> use a fundraising platform to create a branded, personalized campaign website. This website includes a fundraising appeal and a compelling story to motivate donors to give.<\/p>\nThese campaigns are easily shareable through social media and email. However, unlike peer-to-peer (which we\u2019ll dive into later on), the website and story are managed by the nonprofit.<\/p>\n
Why Use Crowdfunding? <\/strong><\/h3>\n\n- Quick and Easy:<\/strong> Setting up and sharing a personalized crowdfunding campaign takes minutes. If you\u2019re looking to fund a quick initiative or have another spur-of-the-moment need, crowdfunding is an ideal fundraising solution.<\/li>\n
- Spreads Your Message<\/strong>: Because crowdfunding occurs online, there\u2019s a potential for your campaign to spread far and wide across the internet, reaching prospective donors around the world.<\/li>\n<\/ul>\n
What Does Crowdfunding Look Like?<\/strong><\/h3>\nAlmost all crowdfunding campaigns look similar on the surface. However, there are a few different ways you can alter your crowdfunding to meet your organization’s specific needs.<\/p>\n
Traditional Crowdfunding: <\/strong>Tell your story on your online fundraising website and share it with your organization\u2019s supporters. Setting a SMART goal<\/a> and creating a set start and stop date establish a sense of urgency and increase campaign effectiveness.<\/p>\nThe Alberta Institute for Wildlife Conservation hosted a Wildlife Baby Shower crowdfunding campaign to fund the organization\u2019s busy wildlife baby season.<\/p>\n
![\"peer-to-peer\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/albert-wildlife.jpg\")
<\/p>\n
Giving Days<\/strong>: #GivingTuesday<\/a> and other cause-specific days of giving are great times to run a quick 24-hour crowdfunding campaign.<\/p>\nNew Yorkers for Parks, a nonprofit based in New York City, ran a strong #GivingTuesday 2018 campaign that incorporated both crowdfunding and peer-to-peer.<\/p>\n
![\"\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/ny4p-giving-days-1.jpg\")
<\/p>\n
Project-Specific Campaigns<\/strong>: Crowdfunding helps nonprofits fund specific projects and initiative-based campaigns.<\/p>\nNorth Texas Food Bank partnered with Tenet Healthcare to raise over $10,000 to provide breakfast to Texans in need.<\/p>\n
![\"ntfb-crowdfunding\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-06-14-at-1-58-31-pm.png\")
<\/p>\n
Through crowdfunding, nonprofits can expect increased revenue and a broader online audience.<\/p>\n
Peer-to-Peer<\/h2>\n
Are you looking for ways to engage your community of supporters on a deeper level? Have your donors or volunteers asked if there are other ways they can help? Is your base active online?<\/p>\n
If you answered \u201cyes\u201d to any of these questions, peer-to-peer might be the right for your nonprofit.<\/p>\n
What Is Peer-to-Peer Fundraising?<\/strong><\/h3>\nPeer-to-peer fundraising is a type of community-driven fundraising that activates your nonprofit\u2019s supporters, turning them into personal fundraisers for your cause.<\/p>\n
Everyone connected with your organization– donors, staff, volunteers, board members, online followers–has a sphere of influence. Peer-to-peer fundraising taps into that influence. When these folks fundraise online, they\u2019re sharing their passion with their own friends and family, ultimately spreading the word and bringing more supporters into the fold.<\/p>\n
Although peer-to-peer appears similar to crowdfunding on the surface, the difference lies in who<\/strong> does the fundraising. With peer-to-peer,<\/a> it\u2019s all about your personal fundraisers!<\/p>\nWhy Use Peer-to-Peer?<\/strong><\/h3>\nThere are many benefits to peer-to-peer fundraising, including:<\/p>\n
\n- A Broader Audience of Donors<\/strong>: When a personal fundraiser shares their campaign website on social media or through email, they\u2019re exposing a new group of prospective donors to what your nonprofit does. This information has the potential to inspire this active audience to give or get involved in some capacity.<\/li>\n
- Activated (Retained) Supporters: <\/strong><\/strong>One of the best ways to retain your donors is to make them feel a deep connection to what you\u2019re doing. If they can feel like they\u2019re a part of the fabric, even better. By giving your supporters a job, which in the case of peer-to-peer fundraising is fundraising for you, then you help to strengthen that bond.<\/li>\n
- Budget and Resource-Friendly<\/strong>: Because you may have dozens of personal fundraisers helping with the heavy lifting and all the back-end tech work is completed by a fundraising platform, peer-to-peer fundraising is ideal for nonprofits with strict budgets and staff limitations.<\/li>\n<\/ul>\n
What Does Peer-to-Peer Look Like?<\/strong><\/h3>\nPeer-to-peer takes many forms. Sometimes it resembles a traditional fundraising campaign. Other times, it caters to a specific day or time frame.<\/p>\n
Traditional Peer-to-Peer: <\/strong>Whether you run a nonprofit or a for-profit looking to do good in the community, you can combine the power of online fundraising with your network\u2019s influence for any engagement campaign.<\/p>\n![\"drive-to-ride-peer-to-peer-fundraising\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-06-14-at-2-03-27-pm.png\")
<\/p>\n
Agape Therapeutic Riding raised over $57,000 with their Drive to Ride peer-to-peer campaign by engaging 31 members of their community to actively fundraise on their behalf.<\/p>\n
![\"peer-to-peer-fundraisers\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-06-14-at-2-03-55-pm.png\")
<\/p>\n
Schools, churches, and other civic organizations can also benefit from traditional peer-to-peer. Take Eberwhite Elementary for example. The PTO at Eberwhite created a solid peer-to-peer campaign online, which culminated with their annual Play-a-Thon event.<\/p>\n
![\"peer-to-peer\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/eberwhite-p2p.jpg\")
<\/p>\n
DIY Fundraising: <\/strong>Fundraising to celebrate a birthday or other milestone is increasingly common. DIY fundraising <\/a>allows those connected with your cause to fundraise anytime, anywhere, using peer-to-peer.<\/p>\nAmigos de Las Americas participant Alice Johnson used DIY fundraising powered by CauseVox to raise money to support her participation in the volunteer-based program.<\/p>\n
![\"amigos-diy-fundraising\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-06-14-at-2-15-01-pm.png\")
<\/p>\n
These campaigns are easily shareable through social media and email. However, unlike peer-to-peer (which we\u2019ll dive into later on), the website and story are managed by the nonprofit.<\/p>\n
Why Use Crowdfunding? <\/strong><\/h3>\n\n- Quick and Easy:<\/strong> Setting up and sharing a personalized crowdfunding campaign takes minutes. If you\u2019re looking to fund a quick initiative or have another spur-of-the-moment need, crowdfunding is an ideal fundraising solution.<\/li>\n
- Spreads Your Message<\/strong>: Because crowdfunding occurs online, there\u2019s a potential for your campaign to spread far and wide across the internet, reaching prospective donors around the world.<\/li>\n<\/ul>\n
What Does Crowdfunding Look Like?<\/strong><\/h3>\nAlmost all crowdfunding campaigns look similar on the surface. However, there are a few different ways you can alter your crowdfunding to meet your organization’s specific needs.<\/p>\n
Traditional Crowdfunding: <\/strong>Tell your story on your online fundraising website and share it with your organization\u2019s supporters. Setting a SMART goal<\/a> and creating a set start and stop date establish a sense of urgency and increase campaign effectiveness.<\/p>\nThe Alberta Institute for Wildlife Conservation hosted a Wildlife Baby Shower crowdfunding campaign to fund the organization\u2019s busy wildlife baby season.<\/p>\n
<\/p>\n
Giving Days<\/strong>: #GivingTuesday<\/a> and other cause-specific days of giving are great times to run a quick 24-hour crowdfunding campaign.<\/p>\nNew Yorkers for Parks, a nonprofit based in New York City, ran a strong #GivingTuesday 2018 campaign that incorporated both crowdfunding and peer-to-peer.<\/p>\n
<\/p>\n
Project-Specific Campaigns<\/strong>: Crowdfunding helps nonprofits fund specific projects and initiative-based campaigns.<\/p>\nNorth Texas Food Bank partnered with Tenet Healthcare to raise over $10,000 to provide breakfast to Texans in need.<\/p>\n
<\/p>\n
Through crowdfunding, nonprofits can expect increased revenue and a broader online audience.<\/p>\n
Peer-to-Peer<\/h2>\n
Are you looking for ways to engage your community of supporters on a deeper level? Have your donors or volunteers asked if there are other ways they can help? Is your base active online?<\/p>\n
If you answered \u201cyes\u201d to any of these questions, peer-to-peer might be the right for your nonprofit.<\/p>\n
What Is Peer-to-Peer Fundraising?<\/strong><\/h3>\nPeer-to-peer fundraising is a type of community-driven fundraising that activates your nonprofit\u2019s supporters, turning them into personal fundraisers for your cause.<\/p>\n
Everyone connected with your organization– donors, staff, volunteers, board members, online followers–has a sphere of influence. Peer-to-peer fundraising taps into that influence. When these folks fundraise online, they\u2019re sharing their passion with their own friends and family, ultimately spreading the word and bringing more supporters into the fold.<\/p>\n
Although peer-to-peer appears similar to crowdfunding on the surface, the difference lies in who<\/strong> does the fundraising. With peer-to-peer,<\/a> it\u2019s all about your personal fundraisers!<\/p>\nWhy Use Peer-to-Peer?<\/strong><\/h3>\nThere are many benefits to peer-to-peer fundraising, including:<\/p>\n
\n- A Broader Audience of Donors<\/strong>: When a personal fundraiser shares their campaign website on social media or through email, they\u2019re exposing a new group of prospective donors to what your nonprofit does. This information has the potential to inspire this active audience to give or get involved in some capacity.<\/li>\n
- Activated (Retained) Supporters: <\/strong><\/strong>One of the best ways to retain your donors is to make them feel a deep connection to what you\u2019re doing. If they can feel like they\u2019re a part of the fabric, even better. By giving your supporters a job, which in the case of peer-to-peer fundraising is fundraising for you, then you help to strengthen that bond.<\/li>\n
- Budget and Resource-Friendly<\/strong>: Because you may have dozens of personal fundraisers helping with the heavy lifting and all the back-end tech work is completed by a fundraising platform, peer-to-peer fundraising is ideal for nonprofits with strict budgets and staff limitations.<\/li>\n<\/ul>\n
What Does Peer-to-Peer Look Like?<\/strong><\/h3>\nPeer-to-peer takes many forms. Sometimes it resembles a traditional fundraising campaign. Other times, it caters to a specific day or time frame.<\/p>\n
Traditional Peer-to-Peer: <\/strong>Whether you run a nonprofit or a for-profit looking to do good in the community, you can combine the power of online fundraising with your network\u2019s influence for any engagement campaign.<\/p>\n<\/p>\n
Agape Therapeutic Riding raised over $57,000 with their Drive to Ride peer-to-peer campaign by engaging 31 members of their community to actively fundraise on their behalf.<\/p>\n
<\/p>\n
Schools, churches, and other civic organizations can also benefit from traditional peer-to-peer. Take Eberwhite Elementary for example. The PTO at Eberwhite created a solid peer-to-peer campaign online, which culminated with their annual Play-a-Thon event.<\/p>\n
<\/p>\n
DIY Fundraising: <\/strong>Fundraising to celebrate a birthday or other milestone is increasingly common. DIY fundraising <\/a>allows those connected with your cause to fundraise anytime, anywhere, using peer-to-peer.<\/p>\nAmigos de Las Americas participant Alice Johnson used DIY fundraising powered by CauseVox to raise money to support her participation in the volunteer-based program.<\/p>\n
<\/p>\n
What Does Crowdfunding Look Like?<\/strong><\/h3>\nAlmost all crowdfunding campaigns look similar on the surface. However, there are a few different ways you can alter your crowdfunding to meet your organization’s specific needs.<\/p>\n
Traditional Crowdfunding: <\/strong>Tell your story on your online fundraising website and share it with your organization\u2019s supporters. Setting a SMART goal<\/a> and creating a set start and stop date establish a sense of urgency and increase campaign effectiveness.<\/p>\nThe Alberta Institute for Wildlife Conservation hosted a Wildlife Baby Shower crowdfunding campaign to fund the organization\u2019s busy wildlife baby season.<\/p>\n
<\/p>\n
Giving Days<\/strong>: #GivingTuesday<\/a> and other cause-specific days of giving are great times to run a quick 24-hour crowdfunding campaign.<\/p>\nNew Yorkers for Parks, a nonprofit based in New York City, ran a strong #GivingTuesday 2018 campaign that incorporated both crowdfunding and peer-to-peer.<\/p>\n
<\/p>\n
Project-Specific Campaigns<\/strong>: Crowdfunding helps nonprofits fund specific projects and initiative-based campaigns.<\/p>\nNorth Texas Food Bank partnered with Tenet Healthcare to raise over $10,000 to provide breakfast to Texans in need.<\/p>\n
<\/p>\n
Through crowdfunding, nonprofits can expect increased revenue and a broader online audience.<\/p>\n
Peer-to-Peer<\/h2>\n
Are you looking for ways to engage your community of supporters on a deeper level? Have your donors or volunteers asked if there are other ways they can help? Is your base active online?<\/p>\n
If you answered \u201cyes\u201d to any of these questions, peer-to-peer might be the right for your nonprofit.<\/p>\n
What Is Peer-to-Peer Fundraising?<\/strong><\/h3>\nPeer-to-peer fundraising is a type of community-driven fundraising that activates your nonprofit\u2019s supporters, turning them into personal fundraisers for your cause.<\/p>\n
Everyone connected with your organization– donors, staff, volunteers, board members, online followers–has a sphere of influence. Peer-to-peer fundraising taps into that influence. When these folks fundraise online, they\u2019re sharing their passion with their own friends and family, ultimately spreading the word and bringing more supporters into the fold.<\/p>\n
Although peer-to-peer appears similar to crowdfunding on the surface, the difference lies in who<\/strong> does the fundraising. With peer-to-peer,<\/a> it\u2019s all about your personal fundraisers!<\/p>\nWhy Use Peer-to-Peer?<\/strong><\/h3>\nThere are many benefits to peer-to-peer fundraising, including:<\/p>\n
\n- A Broader Audience of Donors<\/strong>: When a personal fundraiser shares their campaign website on social media or through email, they\u2019re exposing a new group of prospective donors to what your nonprofit does. This information has the potential to inspire this active audience to give or get involved in some capacity.<\/li>\n
- Activated (Retained) Supporters: <\/strong><\/strong>One of the best ways to retain your donors is to make them feel a deep connection to what you\u2019re doing. If they can feel like they\u2019re a part of the fabric, even better. By giving your supporters a job, which in the case of peer-to-peer fundraising is fundraising for you, then you help to strengthen that bond.<\/li>\n
- Budget and Resource-Friendly<\/strong>: Because you may have dozens of personal fundraisers helping with the heavy lifting and all the back-end tech work is completed by a fundraising platform, peer-to-peer fundraising is ideal for nonprofits with strict budgets and staff limitations.<\/li>\n<\/ul>\n
What Does Peer-to-Peer Look Like?<\/strong><\/h3>\nPeer-to-peer takes many forms. Sometimes it resembles a traditional fundraising campaign. Other times, it caters to a specific day or time frame.<\/p>\n
Traditional Peer-to-Peer: <\/strong>Whether you run a nonprofit or a for-profit looking to do good in the community, you can combine the power of online fundraising with your network\u2019s influence for any engagement campaign.<\/p>\n<\/p>\n
Agape Therapeutic Riding raised over $57,000 with their Drive to Ride peer-to-peer campaign by engaging 31 members of their community to actively fundraise on their behalf.<\/p>\n
<\/p>\n
Schools, churches, and other civic organizations can also benefit from traditional peer-to-peer. Take Eberwhite Elementary for example. The PTO at Eberwhite created a solid peer-to-peer campaign online, which culminated with their annual Play-a-Thon event.<\/p>\n
<\/p>\n
DIY Fundraising: <\/strong>Fundraising to celebrate a birthday or other milestone is increasingly common. DIY fundraising <\/a>allows those connected with your cause to fundraise anytime, anywhere, using peer-to-peer.<\/p>\nAmigos de Las Americas participant Alice Johnson used DIY fundraising powered by CauseVox to raise money to support her participation in the volunteer-based program.<\/p>\n
<\/p>\n
The Alberta Institute for Wildlife Conservation hosted a Wildlife Baby Shower crowdfunding campaign to fund the organization\u2019s busy wildlife baby season.<\/p>\n
<\/p>\n
Giving Days<\/strong>: #GivingTuesday<\/a> and other cause-specific days of giving are great times to run a quick 24-hour crowdfunding campaign.<\/p>\n New Yorkers for Parks, a nonprofit based in New York City, ran a strong #GivingTuesday 2018 campaign that incorporated both crowdfunding and peer-to-peer.<\/p>\n Project-Specific Campaigns<\/strong>: Crowdfunding helps nonprofits fund specific projects and initiative-based campaigns.<\/p>\n North Texas Food Bank partnered with Tenet Healthcare to raise over $10,000 to provide breakfast to Texans in need.<\/p>\n Through crowdfunding, nonprofits can expect increased revenue and a broader online audience.<\/p>\n Are you looking for ways to engage your community of supporters on a deeper level? Have your donors or volunteers asked if there are other ways they can help? Is your base active online?<\/p>\n If you answered \u201cyes\u201d to any of these questions, peer-to-peer might be the right for your nonprofit.<\/p>\n Peer-to-peer fundraising is a type of community-driven fundraising that activates your nonprofit\u2019s supporters, turning them into personal fundraisers for your cause.<\/p>\n Everyone connected with your organization– donors, staff, volunteers, board members, online followers–has a sphere of influence. Peer-to-peer fundraising taps into that influence. When these folks fundraise online, they\u2019re sharing their passion with their own friends and family, ultimately spreading the word and bringing more supporters into the fold.<\/p>\n Although peer-to-peer appears similar to crowdfunding on the surface, the difference lies in who<\/strong> does the fundraising. With peer-to-peer,<\/a> it\u2019s all about your personal fundraisers!<\/p>\n There are many benefits to peer-to-peer fundraising, including:<\/p>\n Peer-to-peer takes many forms. Sometimes it resembles a traditional fundraising campaign. Other times, it caters to a specific day or time frame.<\/p>\n Traditional Peer-to-Peer: <\/strong>Whether you run a nonprofit or a for-profit looking to do good in the community, you can combine the power of online fundraising with your network\u2019s influence for any engagement campaign.<\/p>\n Agape Therapeutic Riding raised over $57,000 with their Drive to Ride peer-to-peer campaign by engaging 31 members of their community to actively fundraise on their behalf.<\/p>\n Schools, churches, and other civic organizations can also benefit from traditional peer-to-peer. Take Eberwhite Elementary for example. The PTO at Eberwhite created a solid peer-to-peer campaign online, which culminated with their annual Play-a-Thon event.<\/p>\n DIY Fundraising: <\/strong>Fundraising to celebrate a birthday or other milestone is increasingly common. DIY fundraising <\/a>allows those connected with your cause to fundraise anytime, anywhere, using peer-to-peer.<\/p>\n Amigos de Las Americas participant Alice Johnson used DIY fundraising powered by CauseVox to raise money to support her participation in the volunteer-based program.<\/p>\n<\/p>\n<\/p>\nPeer-to-Peer<\/h2>\n
What Is Peer-to-Peer Fundraising?<\/strong><\/h3>\n
Why Use Peer-to-Peer?<\/strong><\/h3>\n
\n
What Does Peer-to-Peer Look Like?<\/strong><\/h3>\n
<\/p>\n<\/p>\n<\/p>\n<\/p>\n
![\"peer-to-peer\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/wow.jpg\")
<\/p>\n![\"peer-to-peer\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/the-gauntlet-p2p.jpg\")
<\/p>\n![\"Partner-peer-to-peer\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-06-14-at-2-18-14-pm.png\")
<\/p>\n![\"peer-to-peer-leaderboard\"](\"https:\/\/causevox.com\/wp-content\/uploads\/2024\/05\/screen-shot-2019-06-14-at-2-18-28-pm.png\")
<\/p>\n